Director of Marketing Operations, Workiva

• The ideal candidate will possess a strong blend of strategic thinking and hands-on execution, coupled with extensive knowledge of campaign and lifecycle operations. A proven track record of leading successful teams within a dynamic and complex environment is essential
• Bachelor’s degree in Engineering, Marketing, Business, or related field
• 10+ years of experience in marketing operations, marketing automation, or a closely related field

Desirable

• Workiva is seeking a highly skilled and experienced Director of Marketing Operations to optimize our marketing automation infrastructure and scale global campaign execution. Reporting to the Sr. Director of Marketing Technology & Operations, this pivotal role will be responsible for driving operational excellence in campaign execution, marketing automation, and ensuring strong cross-functional collaboration with marketing, sales, and business technology teams
• Marketing Automation Product Owner:
• Serve as the Product Owner and subject-matter expert (SME) for Marketo, overseeing configuration, integration, and ongoing platform optimization
• Maximize platform impact by driving efficiency and effectiveness in campaign execution
• Ensure compliance with global privacy and regulatory standards, including GDPR, CCPA, and CASL
• Strategy and Execution:
• Develop, operationalize, and optimize a comprehensive email marketing strategy and enhance email performance using data-driven insights, such as A/B testing and quality assurance
• Lead end-to-end lifecycle operations from lead capture through handoff to Sales, including lead processing, nurturing, segmentation, and scoring
• Translate business needs into a scalable global campaign operations framework aligned with GTM strategies and revenue marketing objectives
• Lead campaign architecture and execution, ensuring scalable processes, efficient resourcing, and high-quality campaign deployment
• Scalability and Optimization:
• Scale marketing automation to support global business units and regions, ensuring localization across languages and markets
• Develop and enforce campaign build best practices and QA standards to streamline execution, reduce friction, accelerate time-to-market, and improve performance globally
• Use performance data and feedback loops to continuously optimize campaign operations and identify areas for innovation
• Cross-Functional Collaboration:
• Own the relationship with third-party agencies supporting Marketo campaign build and execution, ensuring alignment on process, quality, and timelines
• Partner closely with Marketing, Sales Development, and Business Technology to align operational strategy with pipeline and growth objectives
• Roadmap and Innovation:
• Own and evolve the campaign and lifecycle operations roadmap to advance platform capabilities, automation maturity, and campaign scalability to align with business objectives
• Partner with the MarTech team to evaluate and implement new tools and technologies that enhance campaign operations performance and efficiency
• Training and Enablement:
• Coach and develop team members to strengthen execution, collaboration, and professional growth
• Maintain documentation, training materials, and enablement resources to support onboarding and ongoing education