Senior Product Manager, Zapier
Organic Growth, SEO/GEO/AEO
$170.7-256.1k
Canadian annual salary: CA$170.7K – CA$256.1K. Both locations are eligible to equity and bonus
More information about location
Workflow automation service
Open for applications
Workflow automation service
1001+ employees
Open for applications
$170.7-256.1k
Canadian annual salary: CA$170.7K – CA$256.1K. Both locations are eligible to equity and bonus
More information about location
1001+ employees
Company mission
Zapier's mission is to Make Automation Work for Everyone!
Role
Who you are
- A background in product management is beneficial for this role, but it's not a requirement
- You’re a strategic product leader. You can set the long-term vision for Zapier’s organic growth, define category-level priorities, and make tradeoffs across multiple growth surfaces. You see the big picture and know how to rally a team toward it
- You bring 5+ years of experience in growth experience, ideally in SaaS with a strong emphasis on user acquisition
- You’re skilled at setting a roadmap and executing against it. You know how to translate strategy into a sequenced plan and you work with engineering and design to deliver on it
- You understand SEO & GEO as platforms, not just channels. You have a deep understanding of traditional SEO mechanics and a strong curiosity for emerging generative search (GEO). You know how to position Zapier to be the authoritative answer in both worlds
- You’ve scaled acquisition programs before. You can point to examples of durable growth loops and strategic investments you’ve driven that compounded over time
- You’re both analytical and intuitive. You rely on data to shape decisions, but you also bring product sense and user empathy to identify opportunities others might miss
- You’re a cross-functional leader. You have experience working with engineers, designers, content creators, and business partners to deliver scalable solutions. You create clarity in ambiguous spaces and build alignment around shared goals
- You’re a strong communicator. You can use written communication to articulate strategy, roadmaps, and results across a distributed team. You know how to connect daily work to the bigger narrative of Zapier’s growth
- You care deeply about customer impact. You don’t just chase traffic—you want to connect users with the right solution at the right moment, and help them become successful Zapier customers
What the job involves
- We’re looking for a Sr Product Manager to join our Growth Product team and work closely with our Growth Marketing team
- At Zapier, our mission is to make automation work for everyone and in the era of AI, we've never been closer to this mission
- Your role will be to accelerate our user growth
- In this role, we’re looking for a strategic leader who will define and drive Zapier’s product-led organic discovery and growth strategy
- This role owns the long-term vision and roadmap for how Zapier is discovered across search engines, GPTs, and the social channels that influence those, and how that discovery translates into PLG signups through seamless, product-driven experiences
- We believe with the right tools and support, if you're experienced and obsessed with user acquisition and growth strategy, you'll lead this team to its next growth curve
- Develop our product-driven acquisition strategy. Help make sure we’re solving the most important problems for our prospective users
- Define the multi-quarter roadmap for Zapier’s organic discovery and growth, balancing experimentation with durable long-term bets
- Build scalable, templated product-led pages and flows that convert high-intent discovery traffic into signups
- Shape Zapier’s GEO strategy to ensure Zapier is the authoritative automation brand surfaced in generative AI search and assistants
- Run experiments that not only drive signups, but have a meaningful impact on product usage and revenue
- Expand Zapier’s offsite discovery footprint where prospects are making automation decisions
- Work closely with designers, engineers, and content creators to ensure we’re delivering a high-quality customer experience
- Align the team and stakeholders of the team around a common goal. You create a collaborative environment where the best ideas are pursued regardless of who comes up with them
- Regularly report on the results of the team; be a truth seeker in order to establish a culture of learning and forward progress
- Connect with customers and prospects on a weekly basis so you can develop a strong empathy for what problems we need to solve for them
Application process
- Deadline to Apply: October 17, 2025 at 8:00 AM GMT+1
- After you apply, you are going to hear back from us—even if we don’t see an immediate fit with our team. In fact, throughout the process, we strive to never go more than seven days without letting you know the status of your application. We know we’ll make mistakes from time to time, so if you ever have questions about where you stand or about the process, just ask your recruiter!
Our take
Even before remote working became the "in thing", freelancers, small business owners, and large organisations have found themselves needing more and more software platforms to serve their operations needs. As people used more software services, Zapier founders saw the need to connect the actions between these softwares and save everyone some time.
Zapier is the largest integration and automation tool for businesses. Since being founded, Zapier has grown its suite of automation offerings across almost every mainstream software service. The company is one of the most successful to come out of Y Combinator, and has also been one of the pioneers of remote working.
Zapier has so far, been able to capitalise heavily on its advantage as first entrants and has had very little actual competition. Software services aren't going anywhere anytime soon and organisations are only going to need more of them. This puts Zapier in a strong place growth-wise but also opens up room for bolder companies to get in on the action. Companies like Airtable and Integromat are already preying on more niche segments of Zapier's market share.
Freddie
Company Specialist at Welcome to the Jungle
Insights
38% employee growth in 12 months
Company
Funding (2 rounds)
Oct 2012
$1.3m
SEED
Sep 2012
$0.2m
SEED
Total funding: $1.5m
Company benefits
- Work from anywhere
- Bonus program
- Unlimited vacation policy
- Great healthcare + dental + vision coverage*
- Retirement plan with company match*
- Stock options for every Zapien**
- 2 annual company retreats to awesome places
- 14 weeks paid leave for new parents
- Home office setup stipend
- Professional development allowance
Additional info
- As a fully remote company with 800+ team members across 40+ states, 38 countries, and 18+ timezones, we’ve adopted a culture of asynchronous work. This work style allows teams to collaborate effectively across locations, time zones, skills, and each individual’s energy levels, and empowers employees to work in a setting that fits their needs. In practice, we live on Slack, with most conversations in public channels. It mimics the open-office feel and allows everyone to search the chat logs if they need to find something that happened when they weren’t around
Leadership
Wade Foster
(CEO & Co-Founder)Prior to co-founding Zapier, wasEmail Marketing Manager with Veterans United Home Loans, and Customer Development Lead at The Idea Works.
Bryan Helmig
(CTO & Co-Founder)Was previously Product Dev/Manager at Veterans United Home Loans.
Mike Knoop
(Co-Founder)Was CPO and Head of Labs at Zapier before becoming President. Previously was a Graduate Research at the University of Missouri.
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