Product Marketing Manager, ServiceNow
$116.6-203.9k
Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Cloud-based digital workflows for enterprises
Be an early applicant
Cloud-based digital workflows for enterprises
1001+ employees
Be an early applicant
$116.6-203.9k
Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
1001+ employees
Company mission
To transform IT to revolutionise the enterprise.
Role
Who you are
- Is storytelling your craft? Can you write authentic narratives that create emotional connections and drive positive actions?
- Can you convey information in a clear and memorable way?
- Are you able to edit copy to make it as cohesive and concise as possible?
- If yes, then come join the product and solutions marketing (PSM) team supporting the company’s flagship Technology Workflows (TWF) portfolio
- If you pride yourself on building positive stakeholder relationships that lead to a ‘one team, one dream’ mindset, this role is for you
- We are looking for someone ready to take their product marketing career to the next level
- Your background must be multi-faceted: you’re an experienced storyteller, and you have a solid foundation in, or understanding of, product and solution marketing
- You thrive as an individual contributor, but you’re also a great collaborator
- Besides a passion for writing and storytelling, you have a keen attention to detail and a strong commitment to quality. You thrive in a fast-paced environment and embrace challenges with an open and positive mindset. We’re on a rocket ship, so flexibility is key!
- 8+ years of product marketing experience or equivalent, preferably in, or from marketing to, the IT industry
- 5+ years of domain expertise and knowledge of IT products and solutions. Knowledge of ServiceNow Technology Workflow products a plus
- Strong writer. If you don’t love to write, this role is not for you!
- Creative messaging skills based on value and benefits, both written and verbal. Story Brand Framework certification is a plus
- Natural empathy for, and understanding of, needs of customers
- Stakeholder management skills, spanning from Product Leaders to Sales and Marketing
- Excellent collaboration skills to deliver work in partnership with cross-functional teams, partners and third parties
- Up to 20% travel to support events
- Bachelor’s degree or equivalent experience
What the job involves
- You will have the opportunity to transform product and solution capabilities into value propositions and messages that resonate with our customers and the market at large
- In this newly created position, you will be instrumental in developing TWF narratives that capture the imagination of our C-level target audience, articulate how we solve our buyers’ problems, build trust, and differentiate our brand
- As an effective writer and editor, you will distill complex thoughts and ideas into simple, concrete language that the audience can absorb quickly and easily
- Compelling narratives are only as strong as the research behind them
- That’s why you will lead research efforts to thoroughly define the C-level personas (CIO, CTO, COO, etc.) then create supporting messaging and positioning most relevant to them
- Additionally, you will lead the development of C-level marketing assets and tools for sellers, campaign teams and PSM teams
- You’ll have the opportunity to work with a talented and bright group of sales, product, and marketing experts who collaborate with the TWF team (supporting products such as ITSM, ITOM, ITAM, SPM and more)
- Together, we are changing the way we deliver great experiences within IT and the business
- These cross-functional partnerships are essential
- You’ll be responsible for driving key elements of our C-level marketing narratives and strategy, supporting product releases, and new product launches, as well as creating sales enablement content, supporting digital campaigns and events, and developing persona-based messaging
- You would report to the Director, Product and Solution Marketing – SPM
- Define C-level narratives and personas, specifically our TWF products and solutions, by working across go-to-market teams
- Write in the language of the customer, helping translate product capabilities into strong value-based written narratives designed to influence the buyer journey at every stage
- Provide input on compelling content across a variety of asset types (research, thought leadership, presentations, data sheets, release communications, customer stories, best practice guides, etc.) and communication platforms (.com, social, blogs, webinars, email, events, community and more)
- Enable sellers to deliver our latest innovations (TWF products and AI) that resonates in the current market
- Help identify and support key marketing activities - including speaker selection, content reviews, and messaging support
- Champion the C-level buyer’s journey and align with the campaigns team to map digital content and assets to appropriate stages for a great user experience and campaign optimization
- Help develop and deliver sales training content to improve funnel and sales performance
- Identify, validate and develop cross-organizational use cases for our products and solutions
- Partner with Technical Product Marketing to drive compelling demo narratives for the industry
- Collaborate with AR and PR and interact with analysts and other communities of influence to increase awareness and positive sentiment for the product and more broadly ServiceNow
Our take
ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations, transforming old, manual ways of working into modern digital workflows. The company was founded in 2004 with a vision to build a cloud-based platform that would enable regular people to route work effectively through the enterprise.
Much as Salesforce enables a company to manage its external clients by keeping a record of all contacts and interactions, ServiceNow promises an internal system to meet the needs of employees. It has succeeded in claiming half the market, setting itself apart from legacy IT service-management software players like BMC Software, Hewlett Packard Enterprise, Cherwell Software and CA Technologies.
The company's success comes from two product traits: simplicity and customisability. ServiceNow's IT tools don't require the IT department to set them up. Once running, they offer a single collection centre for requests, data points and checklists, all of which can in turn be analysed by algorithms to predict needs, flag concerns and measure efficiency.
The company has more than 7500 customers, including 80% of the Fortune 500 list of the United States' largest corporations. ServiceNow now looks to increase its revenue threefold in upcoming years and has entered into a 5-year partnership plan with Visa, beginning with the launch of a Visa-integrated dispute resolution solution for issuers. The company is prioritising organic growth over mergers and acquisitions, with a target revenue of $15 billion, something which its Visa partnership will no doubt aid in achieving.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2012
$11m
GROWTH EQUITY VC
Feb 2012
$17.9m
GROWTH EQUITY VC
Total funding: $83.8m
Company benefits
- Commuter benefits
- Annual learning stipends
- Work from home opportunities
- Generous family leave
- Matched donations
- Flexible PTO
- 401(k) matching
- Paid volunteer time
Company values
- Win as a team
- Innovate and execute
- Stay hungry and humble
- Deliver customer success
Company HQ
Santa Clara, CA
Articles
Leadership
Fred Luddy
(Chairman Of The Board)Previously Software Developer at Amdahl Corporation for 4 years and CTO at Peregrine Systems for 13 years.
Salary benchmarks
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Diversity, Equity & Inclusion at ServiceNow
- Enabling and empowering our people: We use rich learning programmes to equip employees with inclusive mindsets and skills, and we build equitable processes across our entire talent ecosystem
- Engaging our communities and allies: We make space to listen, share openly and engage in respectful dialogue. We extend into our communities through civic engagement, digital literacy and non‑profit support
- Building diverse talent and hiring inclusively: We grow stronger together by developing and advancing individual talent and by improving representation at all levels.
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