Marketing Manager, Foodsteps
£50k
Plus bonus
Environmental footprint labels for the food industry
Be an early applicant
Environmental footprint labels for the food industry
21-100 employees
Be an early applicant
£50k
Plus bonus
21-100 employees
Company mission
To empower the food industry to accelerate its journey to net zero.
Role
Who you are
- This is a hands-on, builder role: ideal for someone who enjoys both strategy and execution
- 5+ years of experience in marketing, ideally in B2B and/or scale-up environments
- A strong writer with extensive experience across multiple formats and channels
- Proven experience working closely with Sales and Customer Success teams
- Experience working directly with customers, either client-side or via a strong marketing agency background
- AI-savvy, with hands-on experience or a strong technical understanding of AI-driven marketing solutions
- Solid understanding of digital marketing channels
- Proficiency of Hubspot, LinkedIn and Google Analytics
- A true maker/builder mindset - happy to roll up your sleeves and execute in-house
- Strong events experience is a plus
- Basic design skills are a plus
- Outbound lead generation experience is a plus
- Domain exposure in sustainability would be an asset
What the job involves
- We’re looking for a Marketing Manager to own and accelerate our marketing efforts
- This role is pivotal in maintaining momentum in the market, increasing our presence in the UK and Europe food sustainability sector and creating a steady flow of compelling customer success stories and thought leadership
- You’ll work closely with Sales and Customer Success to turn real customer impact into revenue-driving marketing
- Owning and executing the UK marketing strategy in close alignment with Sales, Customer Success and Product
- Driving pipeline and revenue impact through targeted campaigns and outbound initiatives
- Creating high-quality content, including customer success stories, case studies, and thought leadership
- Strengthening Foodsteps presence in the UK and European Food sustainability sector and adjacent industries
- Planning and executing events (industry events & Foodsteps own events)
- Managing and optimizing digital marketing channels (SEO, paid search, paid social, email, retargeting)
- Supporting account-based and outbound lead generation campaigns
- Acting as a marketing partner for the UK impact and product team, with a strong understanding of customer and buyer dynamics
Salary benchmarks
Our take
Food systems are responsible for over 30% of global greenhouse gas emissions. So it is crucial the industry addresses its environmental impact. Foodsteps is a food sustainability start-up that aims to allow food businesses to measure, reduce and communicate their environmental impact.
Foodsteps has developed a database that contains the environmental impact of more than 1,000 ingredients. Leveraging this, the company helps both brands and food service providers to calculate and communicate the footprint of menus and products.
The company's long-term goal is to make sustainability an easy choice for food businesses. To this end, its platform also enables companies to monitor reductions in emissions, set targets and print their own environmental labels. In 2024, Foodsteps was acquired by Registrar Corp, which sees it gain access to a global market of over 32,000 companies - a great chance to broaden its reach
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (1 round)
May 2022
$4.1m
SEED
Total funding: $4.1m
Company HQ
London, UK
Leadership
Anya Doherty
(Founder & Managing Director)Earned a BA in Natural Sciences from the University of Cambridge. Previously Co-Founder at Youngwilders for 2 years.
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