Lifecycle Operations Specialist, Collectors
$66-88k
More information about location
Authentication & sale services for high-value collectibles
Job no longer available
Authentication & sale services for high-value collectibles
1001+ employees
Job no longer available
$66-88k
More information about location
1001+ employees
Company mission
To help collectors pursue their passion through industry leading grading and authentication, tools to help collectors research and find the next big thing, and marketplaces to buy and sell.
Role
Who you are
- The ideal candidate has deep expertise operating in the Salesforce Marketing Cloud to execute across segmentation, automation, personalization to deliver marketing, promotional and advertising related communications (email + mobile push) to our highly engaged customer database
- The ideal candidate will be able to manage multiple projects, prioritize tasks effectively and adapt to a fast-paced environment
- Bachelor's degree in Marketing, Business, or a related field
- 3-5 years of proven experience in lifecycle marketing, marketing CRM, marketing campaign management, marketing operations, or related functions
- Demonstrated expertise in working in marketing automation tools, promotion automation platforms, and CRM marketing technology required
- Experience working with Salesforce Marketing Cloud is strongly preferred
- Strong analytical skills and experience with data-driven decision-making, including proficiency in customer data analysis, LTV modeling, customer reinvestment and payback analysis, segmentation
- Detail-oriented mindset with a strong focus on accuracy and quality of work
- A team player, with a strong track record of cross-functional partnership
- Proven ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously
- Excellent communication skills, both written and verbal, with the ability to present complex data and concepts in a clear and concise manner
- Passion for collecting or interest in learning more about the hobby
What the job involves
- We are looking for a Lifecycle Operations Specialist to join our Growth Marketing team
- We’re looking for a seasoned and well-rounded, growth-minded marketer with deep experience working with marketing CRM and marketing automation platforms
- As our Lifecycle Operations Specialist, you will play a crucial role in delivering incredibly personalized communications at scale that enhance the effectiveness of campaigns throughout the customer lifecycle: acquisition, retention, reactivation, cross-sell and more
- You will be at the center of our team’s ability to deliver innovative marketing and promotional automation solutions for a wide range of stakeholders across the organization
- You will empower groups across the marketing team, as well as teams across the business, to create and manage personalized and data-driven campaigns that drive customer engagement and business growth
- You’ll report directly to our Senior Manager, CRM
- Work closely with campaign owners on end to end promotional delivery: understand their business goals, target audience, and key performance indicators, and communicate campaign progress and results effectively
- Assist our Advertising Partnerships manager through the ownership and operation of our booked advertising business through targeted email campaigns, custom email-oriented email solutions, and more
- Continuously monitor and optimize email and push campaigns to improve their performance. Analyze data and make performance-based recommendations for enhancements. Generate regular reports to track campaign performance, providing insights and recommendations to campaign stakeholders
- Provide insights and best-practices to campaign stakeholders from a lifecycle marketing perspective to guide promotional strategy and decisions to enhance the customer experience
- Strategize, plan and execute upon various automated journeys across the customer lifecycle, supporting various areas of the business
- Assist in the execution of promotional campaigns by taking full advantage of the capabilities of Salesforce Marketing Cloud and Talon.One platforms. Configure and set up campaigns ensuring accurate implementation of promotional terms and conditions
- Develop exportable audiences by leveraging enhanced segmentation capabilities available in Salesforce Marketing Cloud for ingestion into Talon.one for customer-level promotional eligibility
- Work directly with the Senior Manager, CRM to define goals, benchmarks, and KPIs for growth campaign performance
- Plan and execute A/B testing methods within all campaigns to identify winning variations, utilizing testing platforms and statistical analysis to validate hypotheses and make data-driven decisions
- Stay updated on industry trends, best practices, and emerging Lifecycle Marketing techniques, and proactively apply this knowledge to drive continuous improvement and innovation
- Support the Senior Manager, CRM with day-to-day management of email, push notifications & promotions as need
- Other related duties as assigned
Our take
Collectors offers a range of services for the collectibles industry including authentication and grading, collectibles research and sourcing tools, and a buy-and-sell marketplace. The industry is going through a huge renaissance, with a particularly high demand for sports and trading games cards, and Collectors has come to the fore as a major name.
The fact that Collectors is more than a marketplace serves it well in the space. Indeed, its most popular services appear to be grading and authentication, as well as storage vault services. And, with the collectibles industry forecast to double in value by the end of the decade, Collectors is in a position of serious strength.
The company has seen some good investment too, totalling over $200 million. It continues to expand its services with acquisitions of other players in the sector, and is now the parent of PSA, PSA Vault, PCGS, SGC, Card Ladder, Collectors Financial Services and Beckett.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Company benefits
- Employee Discounts: Be your own customer. Receive discounts on select grading services for approved submissions.
- 401(K) Matching Plan: Invest in your future with our competitive 401k matching plan.
- Health Insurance: Collectors offers medical, dental, and vision for you and your family’s well being.
- Vacation/Paid Time Off: Enjoy time away from work with paid vacation for full-time employees.
- Holiday Pay: All regular, full-time employees are eligible for 10 company paid holidays.
- Flexible Hours: Flexible schedules with varying shifts are available to accommodate your needs.
Company HQ
Santa Ana, CA
Leadership
Nat Turner
(CEO)Angel investor and well-known sports card collector. As well as being CEO of Collectors, is a board member at OneOncology and former board member at health companies Sema4 and Clover Health. Co-founded and led Flatiron Health (Acquired by Roche) from 2012 - 2022.
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