Senior Associate of Full-Funnel Growth Creative, Harry's
$71.2-89k
+ Equity in Mammoth Brands
2+ days a week in office
Men's grooming brand
Be an early applicant
Men's grooming brand
201-500 employees
Be an early applicant
$71.2-89k
+ Equity in Mammoth Brands
2+ days a week in office
201-500 employees
Company mission
To offer high quality shave, body, hair, and skin care products at an exceptional value.
Role
Who you are
- You're a full-stack growth creative — someone who gets energized by owning the whole thing, not just one piece of it. You probably have a background in performance marketing, content creation, or growth, and at some point realized the lane was too narrow. You're equally comfortable in a spreadsheet and behind & in-front of a camera when necessary
- Customer-obsessed: you instinctively ask what the customer needs to hear, not just what the brand wants to say
- Data-fluent: you can pull and interpret performance data independently, and you use it to make better creative decisions — not just to report on the past
- A maker: you're hands-on by default. Shooting, editing, and designing are things you actually do, not things you delegate
- AI-believer and adoptor: you see AI tools as a creative accelerator and are actively building fluency in the latest generation of generative video, image, and copy tools because you truly believe it’s not only the future, but the present
- Socially native: you understand the nuance of how audiences consume content differently on TikTok vs. Meta vs. YouTube, and you design briefs for those differences instinctively
- Fast and iterative: high-output environments energize you. You can move quickly without losing craft or curiosity
- A clear communicator: you can tailor a message — written or verbal — to any room, from a creative review to a leadership readout
- Proactive: you're comfortable with ambiguity and will create structure where there isn't any rather than waiting for it
- 2–4 years of experience in performance marketing, growth creative, or a related role — ideally at a DTC brand, agency, or startup where you touched creative and media together
- Hands-on experience with paid social platforms — Meta Ads Manager and/or TikTok Ads Manager — including campaign setup, daily optimization, and reporting
- Proficiency in creative production tools: Adobe Premiere, Photoshop, Illustrator, After Effects, and/or Figma
- Comfort with Excel or Google Sheets for data manipulation, performance analysis, and test tracking
- Experience briefing and producing UGC or creator-led content
- Bonus: experience managing media across Google, Snap, or YouTube in addition to Meta and TikTok
- Bonus: experience working across multiple brands simultaneously
What the job involves
- Most performance creative roles live in one lane: you're either the strategist with the deck, the maker with the camera, or the media buyer with the dashboard. This role owns all three
- As Senior Associate, Full-Funnel Growth Creative, you'll run the complete loop — from pulling insights and writing the brief, to shooting and editing the asset, to trafficking it into paid channels and reading the results. You'll do this across three brands (Harry's, Flamingo and Lume), contributing towards our high-velocity creative engine that turns consumer understanding into measurable growth for new products
- You'll sit within the Upstream team and report to the Director of Upstream Innovation, Brand Marketing, working closely with Growth, Makers, and Supply Chain. This is a rare opportunity to drive creative output and media performance simultaneously — with real accountability, real visibility, and real impact
- Insights & Strategy
- Mine performance data, consumer insights, and platform trends to identify what's working, what's stale, and what's worth testing next
- Develop testable creative hypotheses — framing the 'why' behind each concept before production begins
- Write clear, actionable creative briefs (for yourself and external collaborators) that translate consumer truth into executional direction
- Conduct ongoing competitive analysis across Harry's, Flamingo, and Lume category landscapes to surface opportunities and whitespace
- Creative Production
- Ideate, concept, and script, 5+ net-new creative concepts per week, per product for paid social. Strong candidates will also be able to shoot and edit when appropriate
- Produce assets across formats: short-form video, static, UGC-style, and light motion — comfortable owning end-to-end with minimal handoffs
- Use AI tools (e.g. Veo, Imagen, ChatGPT) to generate, iterate, and accelerate asset production
- Support content capture on set — from scrappy phone shoots to larger-scale productions
- Media Execution & Optimization
- Traffic and launch campaigns across paid social channels (Meta, TikTok, Snap, YouTube, and others), independently managing day-to-day ad operations
- Monitor key performance metrics daily, flag meaningful trends, and make real-time optimizations to maximize efficiency of spend
- Build and maintain a structured testing and learning plan — clear hypotheses, defined success metrics, and stakeholder-ready readouts
- Translate performance results into the next iteration of creative, closing the loop between what ran and what gets made next
- Report on learnings to cross-functional stakeholders, clearly communicating what worked, what didn't, and what we do next
- Report to Director of Upstream Innovation, Brand Marketing
- Collaborate closely with Growth, Makers, and Supply Chain across the Upstream Innovation function
- Partner with external vendors, creator talent, and production partners as needed
Our take
Harry's shot onto the scene in 2012 with the simple idea of great razors at fair prices. And at a time when buying blades felt like taking out a small loan, Harry's built a direct-to-consumer brand that made men's shaving feel modern and affordable. So, what started as an online upstart quickly grew into a serious player, landinow on the shelves of major retailers and one of the best known names in men's grooming.
The road hasn't been entirely smooth as in 2020, a planned billion-dollar sales to Edgewell Personal Care (the owner of brands like Schnik) was blocked by the Federal Trade Commission on competition grounds. At the time, this looks like a major setback, however, it have Harry's the room to keep building on its own terms. Instead of folding into a legacy giant, the company doubled down on growth, raised fresh capital and continued to expand its reach in retail and product lines.
Now, the company isn't just a small startup taking on the razor establishment. It has broadened its grooming range well beyond blade, built a loyal customer base, and proved it can compete both online and in-store. What began as a challenger brand has evolved into a mainstay of the men's personal care aisle.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Feb 2018
$112m
SERIES D
Jul 2015
$75.6m
SERIES C
Total funding: $474.6m
Company HQ
Hudson Square, New York, NY
Leadership
Andy Katz-Mayfield
(Co-Founder)Andy is also the co-founder of Mammoth Brands where he has served as the Co-CEO since 2012.
Jeffrey Raider
(Co-Founder)Jeffrey co-founded Mammoth Brands alongside Andy where he serves as the Co-CEO. He is also the co-founder of Warby Parker.
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