Growth Marketing Manager, Fleetio
$115k
+ Incentive stock options & 5% annual bonus
Fleet management software
Be an early applicant
Fleet management software
201-500 employees
Be an early applicant
$115k
+ Incentive stock options & 5% annual bonus
201-500 employees
Company mission
To help organizations track, analyze and improve their fleet operations.
Role
Who you are
- 5+ years of hands-on experience in B2B SaaS growth marketing, demand generation, or performance marketing
- Deep expertise managing paid search and paid social campaigns at scale, including six-figure media budgets
- Strong understanding of SEO strategy, organic growth, and search intent optimization
- Proven experience managing and holding external agencies accountable across paid media and/or SEO programs
- Ability to balance strategic oversight with hands-on channel knowledge and performance analysis
- Experience building and optimizing evergreen acquisition programs alongside integrated campaign launches
- Strong analytical mindset with experience using data to drive optimization and investment decisions
- Familiarity with marketing automation, attribution, lead scoring, and lead routing concepts
- Comfortable operating independently while collaborating cross-functionally across Marketing, Sales, and RevOps
- Experience leveraging AI tools, automation, or agent-based workflows within growth or paid media programs
What the job involves
- We’re looking for a modern growth marketer who blends performance marketing expertise with strategic thinking, experimentation, and operational rigor
- You know how to scale pipeline through paid search, paid social, and SEO while balancing efficiency, attribution, and long-term growth
- You’re equally comfortable rolling up your sleeves inside ad platforms as you are leading agency relationships, evaluating strategy, and driving accountability across external partners
- You understand how growth marketing fits into the broader revenue engine—from campaign strategy and lead flow to conversion optimization and lifecycle impact
- As Fleetio’s next Growth Marketing Manager, you’ll help drive the evolution of our paid and organic acquisition engine while partnering closely with our SEO and paid media agencies to maximize performance, improve operational efficiency, and accelerate pipeline growth
- Lead Fleetio’s paid search and paid social strategy across platforms including Google Ads, LinkedIn, Meta, YouTube, and emerging channels
- Partner closely with external paid media agencies to guide strategy, evaluate performance, prioritize experimentation, and ensure strong execution against pipeline goals
- Drive efficient pipeline growth while balancing CAC, conversion rates, lead quality, and revenue impact
- Manage and optimize six-figure monthly media investments with a strong focus on forecasting, efficiency, and scalability
- Build and maintain scalable evergreen campaign structures while continuously testing new audiences, messaging, and creative approaches
- Partner with Fleetio’s SEO agency and internal content teams to evolve and execute our organic growth strategy
- Help shape SEO priorities across technical optimization, content strategy, search intent, and conversion opportunities
- Evaluate SEO performance and identify opportunities to improve rankings, traffic quality, and pipeline contribution
- Leverage search insights and competitive research to inform broader campaign and content strategies
- Partner cross-functionally to support fully integrated campaign launches across paid, organic, content, events, and outbound motions
- Collaborate with Product Marketing and Content teams to align messaging, offers, and targeting strategies across channels
- Support campaign amplification strategies for product launches, webinars, customer stories, reports, events, and strategic GTM initiatives
- Work closely with Creative teams and agency partners to develop high-performing ad creative and landing page experiences
Our take
Fleetio offers software that helps organizations track, analyze, and improve their fleet operations. Fleet management is a famously complex and challenging task, so Fleetio's services unburden organizations of this, enabling them to focus time and energy on their own mission.
The company makes it easier for businesses to lease a fleet of vehicles with an app which allows managers, drivers and mechanics to access and update information, relieving users of outdated fleet software and complicated spreadsheets. This simple solution has proven effective with the start-up seeing nearly 400% growth in a three-year margin.
The company had a successful 2025 too, having raised over $450M early in the year, which also included the acquisition of Auto Integrate. With moves like this, Fleetio can certainly expect to continue its growth, especially given its stable position in a market estimated to be worth $52.4 billion by 2027.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Mar 2025
$450m
SERIES D
May 2023
$144.7m
SERIES C
Total funding: $620m
Company benefits
- Health & Wellness: Taking care of you and your family is important to us. Our healthcare plans deliver choice and value so you can prioritize your health
- 401k Match: Plan for your future. We match your retirement contributions up to 4% of your salary each pay period
- PTO/Holidays: Four weeks of paid time off (PTO), two floating holidays, as well as 12 company holidays
- Parental Leave: We provide all our team members (birthing & non-birthday parents) time off to care for and bond with their newborn or newly adopted children
- Stock Options: At Fleetio, we grant all our team members options to acquire an ownership stake in Fleetio
- Professional Development: Team members get an annual professional development allowance to invest in their own professional growth
Company HQ
Central City, Birmingham, AL
Leadership
Jon Meachin
(CEO)Jon initially joined Fleetio as COO in 2022, becoming CEO in 2023. Prior to this, they were COO at A Cloud Guru and held VP roles at Campaign Monitor and McKissock.
Matthew Mandel
(CFO & COO)Prior to joining Fleetio in 2023, Matthew was the COO & Co-CEO at Cometeer. They also spent 3 years at Wayfair in various General Manager roles.
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