Digital Marketing Manager, Moonbug
6 Month FTC
Office located in Camden, London
Entertainment company for kids
Open for applications
Entertainment company for kids
501-1000 employees
Open for applications
Office located in Camden, London
501-1000 employees
Company mission
To create shows that kids & parents love.
Role
Who you are
- The ideal candidate will also have a strong understanding of e-commerce, analytics, and data privacy
- Bachelor’s degree in Marketing, Digital Media, Communications, or related field
- 5+ years of experience in digital marketing, with a focus on website management, SEO, CRM, and analytics
- Demonstrated experience with web platforms (e.g., WordPress, Shopify), email marketing tools (e.g., Mailchimp, Klaviyo), and CRM systems
- Strong knowledge of SEO best practices and emerging trends in AI and search
- Familiarity with Google Analytics, Google Search Console, and A/B testing platforms
- Understanding of e-commerce platforms and customer purchase behaviors
- Working knowledge of data privacy laws and their impact on digital marketing strategies
- Excellent communication, project management, and analytical skills
- Experience with AI tools for marketing and SEO
- Background in UX/UI principles.HTML/CSS knowledge is a plus
- Previous experience working with cross-functional teams including sales, IT, and product development
What the job involves
- A strategic, detail-oriented Digital Marketing Manager to oversee the planning, execution, and optimisation of our digital marketing efforts
- This role will be responsible for ensuring our brand is front and center across digital platforms, managing website development and performance, optimizing SEO (including AI-enhanced strategies), maintaining data accuracy across the web, and improving customer engagement through CRM and newsletters
- Own and optimize all digital channels, with a strong focus on website performance and search engine visibility
- Ensure our brand appears prominently and accurately in online searches across all major platforms
- Develop and execute SEO strategies using both traditional and AI-driven tools
- Monitor and correct brand information across third-party websites, listings, and online directories
- Oversee website development projects, updates, and technical maintenance in collaboration with internal or external developers
- Continuously improve user experience, functionality, and performance of the website
- Ensure mobile responsiveness and accessibility compliance
- Explore and make a recommendation on CRM systems to support personalized marketing and customer lifecycle strategies
- Create, distribute, and optimize newsletters with a focus on increasing open and click-through rates
- Conduct A/B testing and analyze performance to refine future campaigns
- Maintain compliance with data privacy regulations (e.g., GDPR, CAN-SPAM)
- Develop KPIs and track performance of all digital marketing initiatives
- Produce regular reports on website traffic, SEO, email campaigns, and conversion metrics
- Use analytics and testing to identify trends, insights, and areas for improvement
- Collaborate with sales and product teams to support e-commerce initiatives
- Optimize online purchasing journeys and conversion funnels
Salary benchmarks
Our take
Moonbug is a global entertainment company producing fun, engaging and safe content for kids. With bases in London and Los Angeles, Moonbug’s video and audio content is produced with the goal of teaching compassion, empathy and resilience to its young audience.
Despite its relatively recent inception in 2018, the company owns properties including Blippi, Little Baby Bum and CoComelon, content that is distributed around the world on platforms including YouTube and Netflix, with the latter’s first series generating over 30 billion minutes of viewing. Its market presence is strong, with accompanying merchandise sold via Walmart and Amazon, and adjacent offerings such as its CoComelon video game.
Following the acquisition of Singapore-based One Animation, Moonbug has worked to increase its footprint in Asia, as well as making plans to take on South America and the Middle East. A 2023 rebrand seeks to raise the profile and recognizability of the brand as it continues both growth and diversification - for instance by partnering with Audible on a series of family-friendly podcasts.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jul 2020
$120m
SERIES B
Dec 2018
$145m
SERIES A
Total funding: $265m
Company benefits
- Life Insurance
- Private Health Insurance
- Parental Leave
- Wellness Resources
- Others
Company HQ
Camden Town, London, UK
Leadership
John Robson
(COO)Previously served as Executive Vice President of Base79, an Advisor for MTV Networks and Signet, Vice President & General Manager of Global Content for HTC, Senior Vice President & General Manager of Digital Distribution for Paramount Pictures, and served in various Marketing roles for Sainsbury's.
Rene Rechtman
(CEO)Previously co-founded NN and CSSE, acting here as Management Consultant. Served as Head of Non-Linear Media for The Walt Disney Company International, President Inter for Maker Studios, CEO for goviral, Vice President and Managing Director for TradeDoubler, Business Development Director for Incentive, and as Account Director for KS Consult.
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