Senior Director of Product Marketing, Stack Overflow
+ Equity for all employees at all levels
Public Q&A platform for developers
Job no longer available
Public Q&A platform for developers
501-1000 employees
Job no longer available
+ Equity for all employees at all levels
501-1000 employees
Company mission
To empower the world to develop technology through collective knowledge.
Role
Who you are
- Experience leading a product marketing function in an enterprise Software-as-a-Service (SaaS) organization, ideally with a product created for use by developers
- Familiarity with the SaaS knowledge sharing and collaboration software space and its evolution in the age of AI
- Familiarity with advertising and recruiting products is a plus
- The ability to move quickly, be agile and foster a continuously improving and learning environment for messaging for all market-facing product, marketing and sales stakeholders
- Experience collaborating with sales enablement to develop market-facing assets for sales
- Experience in industry research, pricing and packaging, qualitative and quantitative research methodologies
- Excellent written communication skills and a passion for product storytelling
- Excellent executive presentation and communication skills
- Experience managing, coaching, empowering and evaluating the performance of individual contributors
- Ability to manage expectations and align priorities with leadership and cross-functional stakeholders
- 4-year degree or equivalent work experience
What the job involves
- The Senior Director, Product Marketing will lead the Product Marketing organization, and be the strategic voice that translates the value of our multiple products into compelling market narratives, go‑to‑market (GTM) strategies, and measurable growth
- You will partner with product, engineering, sales, and the broader Marketing team to ensure our AI‑enhanced solutions, Knowledge as a Service model, and developer‑centric value propositions resonate with our Stack Overflow Business target audiences
- Define the vision, mission, strategy, and roadmap for Product Marketing across Stack Overflow Business, Stack Overflow community products, and our Public Platforms
- Align marketing priorities with the company’s annual and quarterly goals for each product and line of business
- Understand, assess, and appropriately prioritize the needs of business stakeholders to ensure that quarterly goals are achieved
- Own the unified product narrative— from executive briefings and sales collateral to website copy, webinars, and developer‑focused content
- Ensure messaging reflects our AI‑enabled, data‑centric value proposition and the needs of developer and technical audiences
- Build and own the GTM playbook for new products, features, and AI‑driven offerings; evangelize it with Product, Engineering, and the executive team
- Partner with Sales leadership to operationalize sales playbooks, refine pitches, and drive velocity through the enterprise funnel
- Collaborate with public platform product teams on strategies for driving product-led growth through additional user acquisition and increase engagement
- Collaborate with our Public Platform community team to introduce new products to our community, foster additional user acquisition and engagement
- Commission and synthesize market research, pricing, and packaging studies to inform product roadmaps and positioning
- Institutionalize regular persona, competitor, and vertical analyses; disseminate insights to PMs, Sales, and Marketing
- Mentor and lead a high‑performing team of Product Marketing Managers with deep expertise in SaaS, advertising, and recruiting
- Create enablement programs (training, battle cards, competitive win/loss analysis) that empower the sales force and customer‑success teams
- Co‑design integrated campaigns with demand generation that drive prospects through every stage of the funnel, whether in the enterprise or on our public platform
- Support the research, development and execution of our annual Developers’ Survey
Our take
Stack Overflow is one of the 50 most popular websites worldwide: a Q&A style forum for developers, gamified with upvotes, downvotes, and badges, with over 14 million registered users and upwards of 21 million questions. It's grown to become a go-to resource in the community.
The site has proven a good springboard into providing other knowledge sharing services too - most notable among which is the company’s teams platform. This, along with advertising and jobs listings make for a strong revenue model that saw the company valued at well over $1B when it was acquired back in 2021.
This pricey acquisition means Stack Overflow has a secure buffer it can use to expand. This is taking the form of partnerships with Google Cloud to boost GenAI capabilities, growing its global product audience so it can boost revenue - as things stand, its team's platform is used mainly in the US. If Stack Overflow can get a foothold in developing countries like India and Brazil, it could continue its strong history of impressive growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
38% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jul 2020
$85m
SERIES E
Sep 2015
$40m
SERIES D
Total funding: $209.1m
Company benefits
- Focus on well-being: We provide full health coverage for you and your family. That means that Stack Overflow pays 100% of your premiums. Additionally, we provide supplemental benefits such as telemedicine options
- Out of state care: We will reimburse up to $5,000 annually for the participant undergoing treatment or a procedure considered unlawful within their home state, plus a companion
- Work where you want: We have a remote-friendly culture. Before the pandemic we were 40% remote. Today, we’re over 80% permanently remote and won’t require employees to return to an office if they don’t want to. We believe people do their best work when they love where they work
- Work how you want: While we’re fully remote, we’re supporting all employees with home office reimbursements and internet stipends. We also encourage employees to set their working hours on their calendar and in Slack to encourage flexibility
- Take care of loved ones: We offer paid parental leave, a meal stipend, and the primary caregiver has the option to come back to work part time for up to one year. We also have a special caregiver policy due to the pandemic
- Keep learning & growing: Access to a personal and professional coach on a 1:1 basis to help develop your career. Additionally, all employees have annual tuition reimbursement, professional development budget for continuing education, conferences, and memberships, in order to advance their skills and knowledge
- Stay fit & have fun: We provide employees monthly fitness reimbursements as well as host regular yoga and meditation classes during the work day. That’s in addition to regular virtual cooking classes, “bev bashes” (what we call happy hours), and more
- Stack Gives Back: We care deeply for our employees and provide paid time off to encourage their voluntary involvement in and support of programs that positively impact the quality of life within the communities in which we live
Company HQ
Financial District, New York, NY
Leadership
Previously a VP at Barclay's Investment Bank. They then worked their way through various senior-level positions at Rackspace Technology, ultimately serving as SVP & GM of Cloud and Infrastructure Services.
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