Growth Marketing Manager, Totara Learning
Some travel is required
L&D software provider
Open for applications
L&D software provider
201-500 employees
Open for applications
Some travel is required
201-500 employees
Company mission
To empower people to be productive, motivated, and to do their best work, leveraging its talent development software to support better learning, engagement, and performance in the workplace.
Role
Who you are
- 4-6 years of proven experience creating & optimizing digital marketing campaigns in Google Ads and LinkedIn to drive pipeline growth
- Wordpress experience
- Hubspot experience
- Google Tag Manager and Google Analytics experience
- Data analysis using various platforms
- Go-getter personality
- Strong project management skills
- Enjoys working with cross-functional Global teams
- An understanding of the HR industry, specifically Talent and L&D is a plus
- Creativity and flexibility, responding quickly to evolving markets and opportunity challenges
- Accountable and committed to achieving target goals with integrity and fearlessness
- No excuse demeanor, finding solutions to achieve target goals in any market environment
What the job involves
- To help us continue our growth, we’re seeking an experienced Growth Marketing Manager to support our digital marketing efforts across the globe
- As the Growth Marketing Manager, you will create and optimize PPC campaigns, help manage agency and promotional relationships, and help drive key projects forward across the team
- This role will support our global partner network and the US Public Sector direct sales team, and will report directly to the Global Head of Marketing
- Collaborate with leadership, Sales, and Community teams to align marketing strategies with business objectives to support Totara’s global partner network and the US Public Sector direct sales channel
- Launch and manage marketing campaigns across digital advertising, social media, email, content marketing, events, and webinars
- Manage multi-channel digital marketing campaigns to support lead generation, including media buying, A/B testing, and optimization
- Create and manage landing pages hosted in HubSpot using best practices to increase conversion rate
- Serve as the liaison between Totara and 3rd party industry partnerships & analysts to help drive webinar registration, content lead generation, and community signups
- Help manage Totara’s global website including CMS updates, bug reporting, SEO optimization, and conversion rate optimization
- Provide recommendations for targeted demand generation campaigns to drive partner and US Public Sector pipeline growth
- Track campaign performance, key metrics, and ROI across channels such as paid media, Google Analytics, SEMrush, and Hubspot
- Partner with the Sales Team to optimize conversion rates throughout the sales funnel, from lead to MQL, SQL, opportunity, and close
- Work with Marketing Operations to optimize strategies to enhance lead qualification processes and increase the efficiency of pipeline progression
- Manage and setup conversion tracking using Google Analytics and Google Tag Manager
Our take
Managing the upskilling processes, engagement levels, and performance insights of employees is essential to successfully scale a workforce, with various platforms existing to tackle each individual problem. However, the siloed nature of these platforms makes for a convoluted process that prevents a holistic understanding of workforce management, presenting a demand for a more unified solution.
Totara Learning provides an all-in-one software platform for L&D, providing solutions for enterprises across desktop software, mobile applications, product extensions and integrations, and cloud applications. The platform is split into three interconnected toolsets - TotaraLearn for learning management and upskilling, TotaraEngage for uniting collaborative workforces, and TotaraPerform for the analysis, management, and actionable insights.
Whilst the company certainly faces competition from other workplace analytic and L&D software platforms, Totara Learning has smartly recognized the intertwined nature of education, engagement, and productivity. By unifying each of these elements into a end-to-end L&D suite, the company shows great potential to disrupt the market through a convenient, all-in-one and symbiotic workforce management suite. To date, Totara has reached around 20 million customers across 140 countries and announced a substantial investment from growth equity company Tenzing in October 2023.
Freddie
Company Specialist at Welcome to the Jungle
Insights
22% employee growth in 12 months
Company
Company benefits
- 25 days holiday allowance
- Pension contributions
- Remote working friendly
- Brighton office for collaborative work
Company HQ
North Laine, Brighton, UK
Leadership
Richard Wyles
(CEO)Experience as Project Lead for Mahara, and Director of Kineo from 2006 to 2013.
Lars Hyland
(Managing Director)Previously, Head of Consulting Services for Epic Performance Improvement Limited. Went onto become Founder and Director of Retenda Limited from 2010 to 2015.
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