Product Marketing Manager, Alteryx
Data Ecosystems
$120-155k
+ Target annual bonus of 15%
Analytics & data science automation
Be an early applicant
Analytics & data science automation
1001+ employees
Be an early applicant
$120-155k
+ Target annual bonus of 15%
1001+ employees
Company mission
To put data and AI to work for the Intelligent Enterprise.
Role
Who you are
- This is an ideal role for someone who thrives at the intersection of data platforms, AI, and GTM execution, and is excited to turn complex ideas into practical, high-impact marketing outputs
- 5–8 years of experience in Product Marketing, Solutions Marketing, or GTM roles in B2B SaaS (data, analytics, AI, or cloud platforms preferred)
- Familiarity with the cloud data ecosystem (Snowflake, Databricks, Google Cloud, AWS, Azure)
- Experience supporting product launches, campaigns, or GTM programs
- Strong storytelling skills — able to translate technical concepts into clear, customer-focused messaging
- Ability to work cross-functionally and manage multiple stakeholders
- Comfortable operating in a fast-paced, evolving environment
- Strong execution mindset with attention to detail and quality
- Curiosity and interest in AI, data platforms, and modern analytics architectures
- BA/BS degree required; advanced degree (MBA or similar) a plus
- Willingness to travel (~50%) for customer meetings and events, partner engagements, and internal and internal meetings
- Find yourself checking a lot of these boxes but doubting whether you should apply? At Alteryx, we support a growth mindset for our associates through all stages of their careers. If you meet some of the requirements and you share our values, we encourage you to apply
What the job involves
- We are seeking a highly motivated Data Ecosystem Product Marketing Manager to support the go-to-market strategy for Alteryx’s Cloud Data Platform (CDP) ecosystem — one of the company’s most important growth priorities
- This role will focus on bringing our ecosystem strategy to life through messaging, partner enablement, campaigns, and field-facing assets
- You will work closely with Product Marketing, Partner, Sales, and Demand Gen teams to translate strategy into scalable programs that drive awareness, pipeline, and adoption across key partners like Snowflake, Databricks, and Google Cloud
- Support Ecosystem GTM Execution - Help execute the go-to-market strategy for Alteryx’s Cloud Data Platform initiatives, translating strategic direction into campaigns, plays, and field-facing assets
- Own IT Buyer GTM — Act as the primary owner of the IT buyer persona, translating messaging and positioning into campaigns, sales plays, and field-facing assets
- Develop Messaging & Positioning - Contribute to the development and refinement of messaging and positioning for ecosystem use cases, ensuring consistency across marketing, sales, and partner channels
- Drive Partner Marketing Initiatives - Collaborate with the Partner organization to support co-marketing efforts with Snowflake, Databricks, Google Cloud, and other ecosystem partners, including joint campaigns, content, and events
- Enable the Field to Win - Build and maintain sales enablement assets such as battlecards, solution briefs, demos, and presentations that help Sales and Customer Success teams effectively position Alteryx within the cloud data ecosystem
- Support Campaigns & Pipeline Programs - Partner with Demand Generation and RevOps to support campaigns, sales plays, and programs that drive pipeline and customer engagement for CDP-related solutions
- Create Scalable Content & Assets - Develop reusable assets that translate ecosystem value into clear, customer-relevant use cases, helping scale impact beyond one-off engagements
- Contribute Market & Competitive Insights - Stay informed on cloud data platform trends and competitive positioning, contributing insights that help refine messaging and inform GTM execution
- Partner Cross-Functionally - Work closely with Product, Core PMM, Solutions Marketing, and Sales teams to ensure alignment between product capabilities, messaging, and go-to-market execution
- What Success Looks Like in Your First 6–12 Months:
- Ecosystem messaging is clearly articulated and consistently used across marketing and sales materials
- High-quality enablement assets (battlecards, demos, solution briefs) are actively used by the field
- Partner marketing initiatives are executed effectively with measurable engagement
- Campaigns and sales plays contribute to pipeline for CDP-related opportunities
- Reusable content and assets are created to scale ecosystem storytelling
- Strong cross-functional relationships built across Product, Partner, and GTM teams
Our take
Alteryx brings a suite of tools to automate data driven processes on a large scale, massively speeding up data based procedures. The system also uses AI to analyse data and provide insights to enable rapid decision making.
What Alteryx does differently from other data science tool developers is focus on the accessibility of its software, taking a low code/no code approach. This allows for greater collaboration between people with differing skill sets, speeding up processes for its users.
The business has made some strategic partnerships over time, most notably with Snowflake and Blue Prism. And with AI becoming more, Alteryx is projected to make major inroads in its market as more companies turn to automated solutions for data analysis.
Steph
Company Specialist at Welcome to the Jungle
Insights
51% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2015
$85m
SERIES C
Oct 2014
$60m
SERIES B
Total funding: $217m
Company HQ
Irvine Business Complex, Irvine, CA
Leadership
Dean Stoecker
(Executive Chairman)Dean began his career as a Sales Manager at D&B and Strategic Mapping for 6 years, before working as CEO of SRC for 13 years. In 1997, he co-founded Alteryx, serving as CEO from 2010, and has been Executive Chairman since 2020.
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