Product Marketing Manager, Niantic Labs

• BA/BS degree or equivalent practical experience
• 5+ years experience in marketing including product marketing, direct marketing, marketing program management, or marketing consulting
• Experience in growth marketing and marketing target forecasting
• Experience working on a cross-functional team with ability to lead complex projects with multiple partners and multiple priorities
• Strong leadership, initiative, and outstanding verbal and written communication skills, with experience in developing and delivering executive presentations
• Strategic problem solver with strong leadership, management, and social skills
• Knowledge and understanding of Niantic’s mission
• Native in English; business level communication in Japanese is a plus
• Able to travel, including domestically within the United States and internationally
• Ability to work in a fast-paced hybrid environment and handle stress appropriately and/or ability to solve practical problems and be sufficiently adaptable to handle dynamic situations with little advance notice
• Experience working on cross-functional teams with ability to communicate effectively through written and verbal communications, including synchronous interactions with others

Desirable

• The Pokémon GO team is hiring a Product Marketing Manager focused on taking tentpole features to market
• We are seeking an individual that can help lead Pokémon GO’s continued momentum by orchestrating launch plans for core game features and implementing strategic growth marketing tactics
• Be a part of setting the marketing vision and go-to-market plans for a game that, still to this day, transforms lives and creates unforgettable memories
• Part creative, part analytical, this role will help architect our end-to-end product marketing plans for tentpole features with a keen eye for building messaging, positioning, and launch campaign plans towards business growth objectives
• During your time here, you’ll work closely together with a team of hardworking and passionate product managers, game producers, and marketers to conceptualize and implement impactful go-to-market plans and lead the tentpole feature marketing strategy
• Build, manage, and execute , upon the launch, Go-To-Market, and growth marketing strategy for tent pole features
• Devise, implement, and test growth marketing levers in partnership with product management, data science, and extended marketing teams
• Partner with our production, product management, and key cross functional partners to generate tactics for accelerating our overall new and lapsed trainer acquisition opportunities while supervising all relevant marketing channels (Social Media, Direct Marketing, Web, PR, Paid UA etc.)
• Build, manage, and execute the visual asset pipeline, marketing budget, and resource investments to support go-to-market planning for tentpole feature launches
• Represent the Pokémon GO business priorities and manage an integrated cross-marketing feature launch and Go-To-Market calendar in conjunction with our live game and live events teams
• Develop and drive creative marketing assets, messaging, and positioning in partnership with key creative leads and our iconic IP partners
• Set, track, and work towards key performance goals including: new feature adoption, new/lapsed trainer acquisition, trainer activation, and DAU
• Track and interpret product and marketing analytics; suggest improvements or revised marketing strategies, where relevant
• Conduct project retrospectives and return on investment analyses on marketing campaigns and apply takeaways to future programs
• Collaborate with cross-functional team members and stakeholders, including regular and reliable attendance and participation in meetings
• Required in-office 2 days on Monday (preferred) and Wednesday (required)