Creator Campaign Coordinator, Universal Music Group
12 Month FTC
Office located in Kings Cross, London
Music-based entertainment
Open for applications
Music-based entertainment
1001+ employees
Open for applications
Office located in Kings Cross, London
1001+ employees
Company mission
To shape culture through the power of artistry.
Role
Who you are
- Previous experience in the music industry (label or agency side) is a plus
- Experience in fast-paced environments, such as influencer or digital marketing agencies
- Familiarity with influencer marketing tools for creator discovery and campaign tracking
- Strong intuition for matching creators with artists and their audiences
- Creative mindset paired with a data-driven approach to campaign performance
- Deep understanding of digital platforms and internet trends (TikTok, Instagram, YouTube, X)
- Experience in marketing a product or onboarding users in any capacity is a plus
What the job involves
- As a Creator Campaign Coordinator, you’ll play a key role in sourcing and onboarding digital creators for artist campaigns, working closely with both artists and influencers to maximise reach and engagement
- Researching and identifying the right creators for various artist campaigns
- Engaging with influencers across TikTok, Instagram, YouTube, and X
- Managing and running artist campaigns through the House of Carmen platform
- Collaborating with internal teams to refine campaign strategies
- Analysing campaign performance and reporting insights to enhance future activations
- Keeping up with the latest trends in digital marketing, influencer culture, and music promotion
- Creator Sourcing & Onboarding: Identify, recruit, and onboard digital creators for artist campaigns
- Campaign Execution: Manage and coordinate campaigns through the House of Carmen platform
- Strategic Collaboration: Work closely with artists, managers, and internal teams to align creator campaigns with marketing goals
- Trend Monitoring: Stay ahead of trends on TikTok, Instagram, YouTube, and other platforms to ensure campaigns remain relevant
- Performance Analysis: Utilise data tools to track and evaluate the effectiveness of creator campaigns, providing insights and recommendations for optimisation
- Platform Development: Provide feedback on creator experiences to help improve the House of Carmen platform
- As a Creator Campaign Coordinator, you’ll be instrumental in bridging the gap between artists and digital creators, ensuring that the right voices amplify Universal Music’s talent
- Your work will contribute directly to the success of artist campaigns, helping to shape how music is discovered and consumed in the digital age
Salary benchmarks
Our take
Universal Music Group (UMG) was founded in 1998 and it has grown rapidly and steadily since, now establishing a position as one of the "Big Three" record labels (alongside Sony Music and Warner Music Group).
UMG differentiates itself from competitors with its internal links across business functions. Each artist can access the best recording technologies, merchandising services, management services, and live music services, as well as much more. This is not provided by other smaller and even larger companies, meaning UMG is in a unique position to build each artist’s “brand”.
UMG became a publicly traded company in late 2021 and has used funds to finance its international expansion. Valued at over $49.8 billion, this global music leader looks to remain in a strong position for years to come.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Company HQ
Santa Monica, CA
Leadership
Lucian Grainge
(CEO & Chairman)Worked in the music business for his entire career. He has been named the most powerful person in the music business on four occasions in the 2010s by Billboard.
Share this job
View 11 more jobs at Universal Music Group