Founding Product Marketer, Thinkific
CA$151-188k
Equity, team-wide bonuses, and an Employee Share Purchase Plan.
Online course creation platform
Open for applications
Online course creation platform
201-500 employees
Open for applications
CA$151-188k
Equity, team-wide bonuses, and an Employee Share Purchase Plan.
201-500 employees
Company mission
To make it simple for entrepreneurs and established businesses – our Creator Educators - to scale and generate revenue by teaching what they know.
Role
Who you are
- Has 6+ years of experience in product marketing, preferably within a startup or early-stage company
- Has an entrepreneurial mindset and experience with marketing early-stage products
- Possesses a proven track record of successfully launching marketing products
- Showcases strong analytical skills and ability to interpret complex data
- Is a creative thinker with the ability to craft compelling product narratives
- Is proficient in using marketing tools and platforms (e.g. MixPanel, Looker, Google Analytics, Hubspot)
- Loves to learn and grow. They’ve found (and keep looking for) ways to level up their skills in this field, whether that’s through formal education, gaining professional experience, or maybe even building their own business
Desirable
- Previous people management experience
What the job involves
- Are you a strong story teller with a passion for Product Marketing? We’re looking for a Founding Product Marketer to join us at The Leap by Thinkific
- We are seeking a highly motivated and experienced Founding Product Marketer (PMM) to join The Leap. In this role you will collaborate with our Senior Product Manager and Marketing team, providing leadership in product marketing areas and overall go-to-market (GTM) strategy
- You will be the first and founding PMM, so will have a big impact on shaping The Leap strategy
- We operate The Leap like a start-up, so you will have a high level of influence and autonomy
- This role will play a crucial part in bridging the gap between product roadmap and market success
- You will be responsible for developing and executing marketing strategies, understanding customer needs, and ensuring product messaging and positioning resonates with our target audience throughout their lifecycle
- Your goal will be to develop and execute marketing strategies, understand customer needs, and ensure product messaging and positioning resonates with our target audience throughout their lifecycle
- Develop and execute comprehensive go-to-market strategies for new product launches and feature releases
- Plan and manage campaign release launches, ensuring effective messaging, positioning, and marketing activities
- Continuously refine target market segments and buyer personas to optimize market share and product adoption
- Monitor and analyze the performance of marketing campaigns and product launches and maximize ROI
- Design and implement strategies to drive product adoption across the full customer lifecycle
- Collaborate with Customer Support to create and maintain educational resources, including onboarding materials and tutorials, to accelerate customer time to value
- Organize customer-centric initiatives such as webinars and community events to foster engagement and loyalty
- Conduct market research to stay ahead of trends, competitor activities, and emerging customer needs
- Establish and lead Voice of Customer programs to systematically capture feedback and insights
- Develop and optimize new educational products that support acquisition, monetization, and customer success, collaborating with support from the General Manager (e.g., Leap Academy and Community)
- Support pricing strategy development and conduct relevant market and competitor research
- Work closely with the content and growth teams to produce high-quality content, including blogs, social media, videos, and thought leadership pieces
Our take
As the world becomes increasingly globalized, the competition for jobs is fiercer than ever. Whilst traditional educational institutions are failing to deliver the skills of tomorrow, Thinkific provides a way for the new wave of instructors to meet this educational demand, with its all-in-one course creation platform.
Course creators on Thinkific have unparalleled ownership over their content and course, whilst also having access to a suite of tools to help operate, promote, and monetize those courses. Its customization tools also mean creators can create a strong brand for their knowledge business, with a range of integrations ensuring Thinkific remains a one-stop shop for all their needs.
Its latest updates enhance its capabilities for building engaging customer education programs. New features like advanced customization and CORM integration offer users powerful tools for creating interactive and personalized learning experiences. With continuous innovations, Thinkific remains dedicated to supporting course creators and enterprises, providing them with the flexibility and resources needed to excel in the competitive educational market.
Steph
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
-20% employee growth in 12 months
Company
Funding (2 rounds)
Sep 2020
$22m
EARLY VC
Nov 2019
$2.4m
EARLY VC
Total funding: $24.4m
Company benefits
- Open vacation policy: We're big proponents of sand, sun, and taking time to recharge. As long as you're getting your work done and keeping your team supported, take vacation when you need it. We encourage Thinkers to take at least 4 weeks vacation each year
- Flexible work environments: Whether you’re working from Thinkific HQ or working from home, set your own hours to find a rhythm that works for you and your team. Finding the time for workouts, laundry, daycare dropoffs, or appointments is easier than ever.
- Learning opportunities and personal development: Interested in a course, conference, or career coaching? We’ve got you covered with our $1500 Learn and Grow fund to support your personal and professional growth, on top of regular lunch & learns, internal courses and workshops, and a coaching program. Our people leaders will work with you to ensure you’re taking advantage of the learning opportunities you want and need
- Competitive benefits package: Our benefits kick in on your first day at Thinkific and include coverage for health, vision, dental, prescriptions, and up to $3000 for your mental health. Our Employee and Family Assistance Program will also take care of you and your family, providing everything to support your well-being
- Parental leave: We care about helping you grow your career AND your family. Family is important to us, and our paid parental leave gives you a little extra help while you're beginning this new adventure. Learn more about our family leave benefits here
- We actually hang out: Thinkers are some of the kindest (and most fun!) people out there. We're into boat parties, hackathons, company retreats, and celebrating everything from Canada Day to Brazilian Carnival. Wherever you’re based, you’ll have opportunities to connect with your team both virtually and IRL
- The bow-wow benefits: Office dogs. Plural. Meet them on Instagram at @dogsofthinkific
Company values
- Succeed together - We build on each other's strengths to make every project awesome
- Be helpful - Whether it's for our customers or for each other, we always make time to help
- Choose ethics and integrity - We choose to do what's right, always
- Fanatical about customer success - We do everything in our power to help our customers succeed
- Give a shit - We always put 100% into everything we do
- Learn and grow - We're always seeking to develop ourselves personally and professionally
- Passionately debate - We dialogue it out, and share our opinions and experiences so we can all gain perspective
- Strive for equality - Nothing works unless we're treating each other with r-e-s-p-e-c-t
Company HQ
Strathcona, Vancouver, BC
Articles
Leadership
Greg Smith
(CEO)Spent 3 years working as a Lawyer before co-founding Moving Media Group, working as the Director of Sales. They now hold the position of CEO at Alpha Score Seminars, as well as being Co-Founder and CEO at Thinkific.
Miranda Lievers
(Advisor)Spent 7 years at Telus in progressive leadership roles launching high-speed internet across Canada. Co-founded Blue Olive Photography Inc. before co-founding Thinkific.
Matt Smith
(CSO)Over a decade of experience in Product, Technology and Growth roles. Founded Alpha Score Seminars before working as CTO of Healthism. Previously worked as CTO of Thinkific before launching successful Instagram-scheduling software startup, Later.com. Returned to Thinkific in 2021 as CSO.
Share this job
View 11 more jobs at Thinkific