Founding Product Marketer, Thinkific

• Has 6+ years of experience in product marketing, preferably within a startup or early-stage company
• Has an entrepreneurial mindset and experience with marketing early-stage products
• Possesses a proven track record of successfully launching marketing products
• Showcases strong analytical skills and ability to interpret complex data
• Is a creative thinker with the ability to craft compelling product narratives
• Is proficient in using marketing tools and platforms (e.g. MixPanel, Looker, Google Analytics, Hubspot)
• Loves to learn and grow. They’ve found (and keep looking for) ways to level up their skills in this field, whether that’s through formal education, gaining professional experience, or maybe even building their own business

Desirable

• Are you a strong story teller with a passion for Product Marketing? We’re looking for a Founding Product Marketer to join us at The Leap by Thinkific
• We are seeking a highly motivated and experienced Founding Product Marketer (PMM) to join The Leap. In this role you will collaborate with our Senior Product Manager and Marketing team, providing leadership in product marketing areas and overall go-to-market (GTM) strategy
• You will be the first and founding PMM, so will have a big impact on shaping The Leap strategy
• We operate The Leap like a start-up, so you will have a high level of influence and autonomy
• This role will play a crucial part in bridging the gap between product roadmap and market success
• You will be responsible for developing and executing marketing strategies, understanding customer needs, and ensuring product messaging and positioning resonates with our target audience throughout their lifecycle
• Your goal will be to develop and execute marketing strategies, understand customer needs, and ensure product messaging and positioning resonates with our target audience throughout their lifecycle
• Develop and execute comprehensive go-to-market strategies for new product launches and feature releases
• Plan and manage campaign release launches, ensuring effective messaging, positioning, and marketing activities
• Continuously refine target market segments and buyer personas to optimize market share and product adoption
• Monitor and analyze the performance of marketing campaigns and product launches and maximize ROI
• Design and implement strategies to drive product adoption across the full customer lifecycle
• Collaborate with Customer Support to create and maintain educational resources, including onboarding materials and tutorials, to accelerate customer time to value
• Organize customer-centric initiatives such as webinars and community events to foster engagement and loyalty
• Conduct market research to stay ahead of trends, competitor activities, and emerging customer needs
• Establish and lead Voice of Customer programs to systematically capture feedback and insights
• Develop and optimize new educational products that support acquisition, monetization, and customer success, collaborating with support from the General Manager (e.g., Leap Academy and Community)
• Support pricing strategy development and conduct relevant market and competitor research
• Work closely with the content and growth teams to produce high-quality content, including blogs, social media, videos, and thought leadership pieces