Events Marketing Lead, Runway

• 4+ years of event marketing or demand generation experience, including at least 2+ years owning programs end to end
• Proven success running both field events (in-person) and virtual events (webinars, demos) that drive measurable business outcomes
• Skilled in budget ownership, vendor negotiation, and managing logistics with precision
• Data-driven, with a track record of reporting on ROI and pipeline influence from events
• Strong project management skills, able to juggle multiple high-stakes initiatives at once
• Excellent communication and relationship-building abilities with internal teams, partners, and executive-level customers
• Creative, resourceful problem solver with a passion for building memorable experiences

Desirable

• At Runway, events aren’t just “nice-to-have” - they’re central to how we build pipeline, deepen customer relationships, and elevate our brand
• With the finance world rapidly adopting AI, we’re at the forefront of one of the most exciting shifts in SaaS
• As our Founding Events Marketing Lead, you’ll report directly to the Head of Marketing and have full ownership of our events program - deciding where we show up, how we show up, and how we measure success
• You’ll lead monthly webinars and public demos that bring our product and story to life, while also designing and executing high-impact in-person experiences - from executive dinners and partner activations to community gatherings that strengthen relationships with both prospects and customers
• You’ll partner closely with Sales, CX, and Marketing to design experiences that not only generate demand but also turn customers into champions. If you’re looking for a role where your work is high-impact, highly visible, and directly tied to business outcomes, this is it
• Own the end-to-end events calendar - virtual and in-person - aligning with marketing and sales goals
• Design, run, and scale repeatable event formats including webinars, public demos, roadshows, and community programming
• Manage budgets and vendors, with full ownership for quarterly event spend and impact
• Partner with Marketing and Sales to ensure events directly fuel demand generation
• Track and report on ROI (pipeline influence, SQLs, closed revenue, engagement)
• Establish and refine benchmarks for different event formats, optimizing impact over time
• Build Runway’s in-person presence through intimate, high-value events like executive dinners, partner activations, and regional meetups
• Partner with Customer Experience (CX) to strategically include current customers at events - creating peer validation, reducing churn risk, and amplifying Runway’s story through customer voices
• Develop strategies to sustain engagement before, during, and after events
• Collaborate with Content Marketing on compelling narratives for webinars and demos
• Partner with Growth Marketing to drive registrations and attendance through email, paid, and social
• Ensure all events reinforce Runway’s premium brand and deliver a best-in-class attendee experience