Senior Product Manager, TodayTix Group
Acquisition — TodayTix
+ Bonus
2 days a week in office (Greater London)
The global e-commerce leader for cultural experiences
Posted today
The global e-commerce leader for cultural experiences
201-500 employees
Posted today
+ Bonus
2 days a week in office (Greater London)
201-500 employees
Company mission
TodayTix Group is on a mission to find a seat for everyone, seamlessly connecting a global audience of more than 20 million with inventory spanning from Sondheim to Shakespeare to Spielberg.
Role
Who you are
- The ability to solve for global needs and make local market adaptions in digital experiences
- 6–8 years of product management experience at a leading consumer or e-commerce brand
- Clear track record of fully owning and optimizing conversion funnels, with fluency in experimentation and data analysis
- Strong strategic thinking, analytical and communication skills—can clearly articulate product vision, tradeoffs, and size and track business impact
- Experience in a global product role, including work across multiple markets
- Comfort working in fast-paced, highly collaborative environments with hybrid and cross-functional teams
- An understanding of the relationship between brand, marketing and product and how they work together to create customer engagement
What the job involves
- TodayTix is on a mission to find a seat for everyone
- We connect audiences to live entertainment experiences they’ll love, making it easier, faster, and more joyful to discover and buy tickets
- We're a diverse, dynamic team united by a shared love for live experiences
- We foster an environment of innovation, collaboration, and continuous learning, offering unparalleled opportunities to make a meaningful impact
- We’re seeking a Senior Product Manager to lead our acquisition product efforts globally—someone who thrives on data, moves fast, and obsesses over what makes a user convert
- In this role, you will own the user journey from first touch through to first purchase, driving improvements in conversion rate, value communication, and pricing display across our global marketplace
- You’ll partner closely with product managers focused on retention and lifecycle, as well as with marketing and creative teams to ensure a seamless experience across channels
- This role sits at the intersection of growth, user experience, and business strategy
- It’s perfect for someone who combines a consumer product mindset with a sharp performance orientation—someone who’s excited to experiment, iterate, and win fast
- First-time conversion rate uplift: Increase the percentage of new users who complete a purchase within their first session or within a defined activation window (e.g., 7 days)
- Acquisition-driven revenue growth: Contribution of acquisition funnel optimizations to topline revenue, broken down by region
- A/B test velocity and impact: Track the number of A/B tests shipped each quarter and the percentage that lead to statistically significant positive outcomes. Targets to be defined as baseline data is established
- Improvement in acquisition funnel KPIs: Includes bounce rate, CTR on key landing pages, and drop-off rates across onboarding steps
- User satisfaction with first-time experience, as measured by user surveys, NPS, or app store reviews (filtered by first-time users or sessions)
- Own and optimize the acquisition funnel across the TodayTix website and app (iOS and Android). This includes category and other landing pages, PDPs and onboarding flows
- Identify and prioritize opportunities by using data, experimentation, and user insights to uncover pain points and drive measurable improvements across onboarding, show discovery and pricing displays
- Partner closely with our performance marketing team to align on user intent, landing experience, and personalization opportunities
- Lead A/B testing efforts around conversion rate optimization, working closely with design, research, and data
- Collaborate with other TodayTix product managers to ensure smooth handoffs and holistic thinking across the customer journey
- Champion global thinking across markets (UK, US, Australia), adapting acquisition strategies to local needs and nuances
- Monitor KPIs daily, flag risks early, and build product strategies rooted in measurable impact
Salary benchmarks
Our take
Founded in 2013 by Broadway veterans Brian Fenty and Merritt Baer, TodayTix Group has grown to become a global eCommerce leader for cultural experiences. Aiming to connect a worldwide audience with theatre, opera and dance productions, to date it has sold over 70 million tickets to 200,000 shows listed on its platform.
While numerous ticket sellers exist, TodayTix was an innovator in this area, arriving at a time when mobile devices accounted for less than 1/1000th of all theatrical ticket sales. Standing out with its extensive tech stack including widgets, API and white label software for its partners, it is able to provide an excellent customer experience with a checkout process of less than 30 seconds. This has led to around 5% of all sales on Broadway being processed through TodayTix's platform today.
Since 2020, TodayTix has focused heavily on acquisitions, focusing on tech-forward, advertising, theatre and cultural event companies. These include Goldstar, Show-Score, Arthouse, Encore, and Broadway Roulette. TodayTix has acquired Secret Cinema in 2022, growing its participation in the immersive film and television events space and strengthening its market-leading position in the entertainment industry.
Freddie
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
May 2019
$73m
LATE VC
Feb 2016
$9m
SERIES B
Total funding: $90.1m
Company benefits
- Remote friendly / hybrid work environment
- Generous pension match
- Access to a bespoke Pension scheme
- Complimentary tickets to shows and events
- Employee Assistance Programme
- Healthcare cash plan
- Season Ticket loans
- Birthday off
- Three months of fully paid Parental Leave
- Salary Sacrifice Car Scheme & RAC Membership
- Employee Charity Donation Matching
- Work From Home budget
- Annual Professional Development Budget
- Cycle to work scheme
- Employee Referral Bonus
Company HQ
Flatiron District, New York, NY
Leadership
Merritt Baer
(President & Co-Founder)They are the Producer of Baer Productions for Broadway and the West End.
Brian Fenty
(CEO, Chairman & Co-Founder)Former university lecturer and Broadway producer. They are the Member of Advisory Board for the IAH, University of North Carolina at Chapel Hill.
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