Influencer Marketing Executive, Skin + Me
6 Month FTC
More information about location
3 days a week in office (Paddington, London)
Personalised Skincare
Posted today
Personalised Skincare
101-200 employees
Posted today
More information about location
3 days a week in office (Paddington, London)
101-200 employees
Company mission
To change the face of skincare.
Role
Who you are
- The ideal candidate will have some experience in either influencer marketing or growth marketing and good basic knowledge of key marketing metrics
- The successful candidate will be confident working autonomously and communicate well with others, including senior stakeholders
- They will be positive, energetic and ambitious, looking for an opportunity to take their career to the next level in a fast growing business
- Commercially-minded and driven by hitting targets
- Creative thinker who can help direct an influencer to craft the best content possible
- Highly organised and able to effortlessly manage multiple work streams at the same time
- Experience in influencer marketing is preferred but not essential
- A strong understanding of how to apply data to measure success. Experience with Google Sheets is a plus
- Appetite for learning and developing both professionally, in a marketing career, and personally in a rapidly growing company
What the job involves
- We’re looking for an ambitious Influencer Marketing Executive to join our Growth Team at Skin + Me
- As an Influencer Marketing Executive at Skin + Me you will be working across the entire end-to-end pipeline, from outreaching to influencers to briefing in and vetting content production
- Your role will be instrumental in helping us hit our KPIs and ambitious growth targets
- Identify suitable influencers through extensive research that will be a good fit for the brand
- Reach out and contact influencers/agents to sell-in the opportunity of working with us
- Experiment with different messaging and formats of contact to see what gets the best response rate from influencers
- Negotiate best in-market commercial deals for each influencer to ensure we are getting the most cost-effective partnerships
- Coordinate with influencers/agents to sign contracts
- Coordinate with influencers to ensure that they sign-up and any queries are answered that they might have during the process and on receipt of the product
- Clearly brief the influencer on messaging and creative format that is most effective for performance, feeding back when you think the content needs to work harder
- Manage closely to commercial KPIs including sign-up volume, CPA and LTV
- Continuously evaluate the end-to-end process and identify any opportunities to streamline it
- Work across a variety of channels including Instagram, YouTube & TikTok
- Work closely with the rest of the growth team to build out your marketing knowledge and help build a solid portfolio of growth channels
- When we are in the office on Monday, Tuesday and Friday our core hours are 10-4. If you're an early bird you can do 7-4, and if you're a night owl 10-7 is fine too. Need more flexibility around your life – just let us know
Salary benchmarks
Our take
Back in 2018, Skin + Me's founders identified a huge problem in the world of skincare: people don’t just struggle with their skin – they struggle with how they’re supposed to deal with it. With no truly effective solutions available, the company set out to build a pioneering online dermatology service that provides personalised skincare.
Skin + Me takes customers through a simple online medical consultation and work with dermatologists to prescribe a treatment, personalised to the individual. Part of the company's unique selling point is that its made-to-order formulation arrives through a subscription box each month and comes in a ‘Daily Doser’ – a specially designed bottle that dispenses the exact amount of the product needed for daily application.
Skin + Me is supported by a team of dermatologists, pharmacists and direct-to-consumer experts, which allows it to deliver across the business - from skin science to building the technology platform behind it. The company's growth plans include continual development of its services while ensuring it sticks to its ethos: providing desired, effective, and personalised skincare.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Opportunities to learn
"When I first joined Skin + Me I was in Customer experience, but once a job came up in a different department that I was interested in, I was..."
Funding (2 rounds)
Feb 2023
$13.6m
SERIES B
Sep 2019
$10.9m
SEED
Total funding: $24.4m
Company benefits
- 25 Days Holiday (+ all the usual Bank Holidays) - It's important to take a break and recharge, that's why we offer a generous holiday allowance
- Free Breakfast & Lunch - It’s important you are well fueled for the day so we've got your breakfast and lunch covered. Plus drinks and snacks are available too!
- Hybrid Working Policy - We are all remote on Wednesday and Thursday. When we are in the office, our core hours are 10-4. If you're an early bird you can do 7-4, and if you're a night owl 10-7. Need more flexibility around your life? Just let us know
- Equity - We offer a competitive salary and a generous share award package that means every employee has a stake in the business. We really are all in this together
- Healthcare Cash Plan - Taking care of your physical & mental health is important. That’s why you’ll be able to claim money back for dental, optical and physio costs, alongside 24/7 access to mental health support and more
- Culture club – Our culture club team meets every week to make sure we celebrate our big wins and milestones too, with parties, surprises and more.
- Workplace Nursery Benefit - For working parents, we’re proud to offer assistance, helping you save on nursery fees. The workplace nursery benefit allows you to save tax and National Insurance on the full cost of your nursery fees each month
- Development Budget - £500 per person, per year for any learning, training and development opportunities. Courses, books, software – if it helps you in your role, we’ll help you get it
- Plus the usual suspects - You’ll get discounted skincare for you, and 10 friends + family, too. You can also take advantage of our cycle to work scheme, a generous employee referral scheme and a dog-friendly office
Company values
- Honesty, always - We default to open. We’re not afraid of uncomfortable conversations. We stand up for what we believe & don’t shy away from a challenge. We share knowledge and feedback. We’re all about transparency
- In It Together - We treat others the way we want to be treated. We value everyone’s voice. We embrace diversity . We’re not afraid to fail and we’re open about mistakes (we’re all human). We celebrate the successes as a team and we have fun!
- Make An Impact - We make decisions with value and impact in mind. We’re passionate about doing the right thing. We hold ourselves and each other accountable. We stay focused on our goals. We take calculated risks
- Never Sit Still - We are motivated to make a positive difference in our customers’ lives. We embrace the unknown. We’re curious and restless, bringing passion to everything we do. We’re adaptable and open-minded. We’re constantly learning new ways of doing things
Company HQ
2 Eastbourne Terrace, W2 6LG
Articles
Leadership
Horatio Cary
(Co-Founder & CEO)Former engineer at Graze prior to co-founding Skin+Me.
Diversity, Equity & Inclusion at Skin + Me
Georgia Farris (People Manager)
- Championing equality and the gender divide at work is something everyone at Team Skin + Me cares about
- We believe that people from different backgrounds & cultures bring fresh ideas, ways of thinking and approaches which make the way work is undertaken more effective and efficient (as well as more fun & interesting!)
- We believe that everyone should be free to show up as their very best, most authentic self, however they identify
- We believe that equality is about human empathy, continuous education and living our values
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