Partner Marketing Manager, Emplifi
AI-powered social media management & marketing platform
Job no longer available
AI-powered social media management & marketing platform
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To deliver growth, increased sales, and improved loyalty.
Role
Who you are
- BS/MS degree in marketing or a related field
- 5+ years of product marketing and/or partner marketing with B2B SaaS companies
- Proven ability to engage with third parties and lead special projects
- Capable of learning our platform and investigating our client's use of the platform
- Excellent writing and speaking skills
- Strong analytical skills and knowledge of data collection methods (surveys, focus groups, etc.)
- Skilled in the use of (but not config) Salesforce, and other marketing tools
- Strategic thinker with the ability to adjust to changing dynamics
- Experience in working with 3rd party vendors, including negotiations, managing contracts and budgets
- An enthusiastic, high-energy team member who is viewed as a “doer” on the team and across internal organizations
- Willing to travel as needed to activities/events
What the job involves
- The Lead for Partner Marketing will be responsible for maintaining and fostering relationships with partners of Emplifi
- As leader of partner marketing, you'll define the strategy, events, interaction and follow up that will ensure the target partners are engaged and growing their business and therefore growing Emplifi
- The Partner Marketing Lead is also responsible for ensuring the enablement of partner sales teams
- Work closely with sales partner team to identify opportunities for growth in partners, selling new partners, enabling partners success, and fostering an win-win environment for both sides
- Reuse and recast sales enablement materials for partners
- Reuse and recast campaign materials with partners
- Support partner events that have the potential to broaden Emplifi products usage in our partners client base
- Collaborate with partners to document successful programs including the value obtained and the growth gained
- Identify partners that have experts that could be used in Emplifi marketing
- Monitor partner (and their clients) usage of our platform and plan and execute on client growth strategies that may include joint webinars, events, or other joint digital marketing
- You'll work alongside skilled marketing experts, build your marketing prowess, and collaborate cross-functionally with other teams around the globe
Our take
Companies across all sectors look to constantly improve customer experience and user journeys. It’s important with evolving technologies for companies to stay fluid using customer insight or feedback to tailor experiences and stay relevant. Emplifi is a customer engagement platform designed to support brands with insights needed to understand their customers and provides tools to better the CX journeys.
The company supports deep understanding of the most used social media platforms through to automated AI-powered solutions to iron out bumps in the user journey. Emplifi has created a plethora of cloud products that can be suitable for a multitude of clients, opening themselves up to a wide client base. The company has also integrated Snapchat and deepened TikTok understanding among the already connected apps, to help convert clients' social media followers into their customers.
And with an impressive client roster of over 7,000 including the likes of Delta Air Lines, Ford Motor Company, and McDonald's. Emplifi also received funding in 2022 to accelerate product innovation and growth through existing and new markets, and launched 10 new AI-powered marketing and customer care tools to accelerate its growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Feb 2014
$26m
SERIES C
Nov 2012
$6m
SERIES B
Total funding: $34m
Company HQ
Easton, Columbus, OH
Leadership
Ohad Hecht
(CEO)Prior to joining Emplifi in 2024, Ohad co-founded Prodport where he served as the CEO. He also spent 11 years at Emarsys in various roles, including COO and CEO.
Salary benchmarks
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