Senior Go-to-Market Analyst, 8am
+ Mid-year and end-of-year bonuses and equity options
Professional business platform for client-focused professionals
Job no longer available
Professional business platform for client-focused professionals
501-1000 employees
Job no longer available
+ Mid-year and end-of-year bonuses and equity options
501-1000 employees
Company mission
To empower professionals with the most trusted, innovative technology to deliver world-class outcomes for their clients and exceptional financial results for their business.
Role
Who you are
- 4+ years of experience in GTM Analytics, financial analysis, or related field
- 3+ years of experience supporting marketing stakeholders
- Strong Experience with GA4, Marketo, Salesforce, ahrefs
- Proven experience in connecting various data sources to tell a holistic story across the entire marketing funnel
- Preferred experiencing working with in a high velocity, highly transactional SaaS company
- Experience building and maintaining dashboards, preferably in Tableau and SFDC (Looker experience a plus). Please feel free to submit any dashboard examples you may have
- Experience SQL skills and proven ability to read, write, debug, and optimize SQL queries
- Proven experience in translating complex data into actionable insights that uncover the “Why” behind KPIs changes
- Experience providing month-end, quarter-end and yearly retros that help tie data outcomes to marketinging and business strategy
- Experience transforming data requests into crisp analysis accompanied by insightful recommendations
- Preferred to sit in Austin, TX but open to remote candidates
What the job involves
- We are looking for an analytically curious and data-driven Senior Go-to-Market Analyst to partner with our marketing team in optimizing lead management, building dynamic and efficient reporting, and helping drive operational strategy through actionable insights.
- As an essential partner to Marketing, your reporting and insights will guide and measure marketing productivity, marketing influenced pipeline, revenue growth, and support marketing’s go-to-market strategies. Our ideal candidate is someone who can connect the dots across various data sources to uncover the “why” and act as a consultant to marketing, going beyond the ask and providing actionable and digestible insights that tie outcomes to marketing strategy
- Help own and drive the marketing analytics roadmap
- Connect data from various marketing sources to accurately measure the effectiveness of marketing efforts (think GA4 data with Salesforce)
- Build and maintain dashboards to track key performance indicators (KPIs) across the entire marketing and sales funnel
- Discover root causes of performance by collecting, cleaning, and analyzing marketing data from various data sources and present findings to stakeholders through clear and compelling presentations and reports
- Help optimize the current attribution model by driving alignment between marketing and sales
- Work with the systems team to build processes to track Marketing ROI of different channel campaigns
- Design and implement data models optimized for querying and reporting on digital marketing performance metrics such as website traffic, conversion rates, click-through rates, cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLV)
- Proactively monitor existing marketing business metrics, propose new metrics, and work across the organization to deliver actionable intelligence
- This role is part of the Business Operations Analytics team, a small but mighty team of intellectually curious members who like to get sh*t done but also know how to have fun doing so
- You will have the opportunity to expand your knowledge and experience beyond marketing and flex into sales, product or post-sales analytics (if desired)
- Partner with key stakeholders who are data-driven, data-hungry, and down to earth to work with
Our take
Many professionals find their time taken up by administrative tasks and operational processes, leaving them fewer hours to focus on the work they love. 8am (formerly AffiniPay) supplies finance, payments and management software to make these processes swifter and easier, saving users precious time.
The company has a wide range of products including payments and reporting for accountants, legal case management software, and operations assistance for nonprofits. This broad scope allows 8am to serve a myriad of professionals across legal, accounting, construction, design and association.
The company has seen significant investment which has allowed it to grow, innovate and extend its suite of solutions. Its rebrand to 8am followed a series of acquisitions through which it expanded its scope - with the various products now delivered under one unified brand.
Steph
Company Specialist at Welcome to the Jungle
Company
Company benefits
- Wide range of affordable, company-supported medical, dental, vision, and disability plans
- Reimbursements for whatever helps you bring the WOW, whether that’s health and wellness or learning
- Mental health support and an Employee Assistance Program
- Access to cutting-edge conferences, professional manager coaching and ongoing professional development
- Bonuses and unit options as part of our total rewards packages
- Team meetings, company-wide all-hands, and offsite events
- Office, remote & hybrid work options
Company HQ
Davenport Ranch West, Austin, TX
Leadership
Dru Armstrong
(CEO)Advisor for Women@Austin and Board Member at YPO. Former CEO of Grace Hill, and co-founded and was CEO at Lily Pod.
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