Marketing resource management
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21-100 employees
To help global brands and agencies digitalise their way of working.
Marketing campaigns are one of the biggest tools that companies can use to retain consumers’ attention from a variety of different angles. However, with this comes a lot of organisation and moving parts. Mediatool is a company that sets out to tackle the overwhelm of marketing management with its software platform.
Incubated by a team bringing experience from the advertising sector in companies like Tesla and Renault, the company looks to redeem issues that the founding team have faced first-hand. Hence, Mediatool acts a one-stop-shop for tracking budgets and integrating marketing, among many other features.
By giving brands and agencies an overview of their campaigns, these tools lessen the burden on marketing teams, which is part of why Mediatool has an client roster of over 70 brands such as Estée Lauder. A recently secured funding round will allow the company to put expansion plans into fruition as it hopes to break into the US by opening a New York office in 2024.
Freddie
Company Specialist at Welcome to the Jungle
Oct 2023
$7.7m
EARLY VC
Oct 2020
$2.8m
SEED
Skeppsholmen, Stockholm, Stockholm County
Alexander Högman
(CEO & Co-founder)Prior work includes Marketing Manager at PostNord, Nordic Advertising Manager at Renault, and Management Consultant at Deloitte.
Joakim Landberg
(CSO & Co-founder)A part of The Faculty of Engineering at Lund University from 2002 - 2006.
Filip Larsson
(Co-founder)Is now CEO of Laris Fastigheter and Tilf AB.
Ludwig Magnusson
(CTO & Co-founder)Previoulsy Full stack developer at Falcon Social and a Web Developer at Fatman.
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