Social Media Manager, Misfits Market
$75-85k
+Employee Stock Options
Online marketplace for fresh organic produce
Job no longer available
Online marketplace for fresh organic produce
201-500 employees
Job no longer available
$75-85k
+Employee Stock Options
201-500 employees
Company mission
To democratise access to high-quality, affordable organic food, while reducing food waste.
Role
Who you are
- Misfits Market is seeking a savvy social media professional with an interest in content creation to engage and grow Misfits Market’s community across all social media channels
- You have a deep knowledge and familiarity with all social media platforms, including but not limited to Instagram, TikTok, Facebook, Twitter, and Pinterest (bonus: LinkedIn)
- Experience in content creation, digital marketing, and community engagement
- Familiarity with filming yourself and a comfort level with being an on-screen talent, with an eagerness and enthusiasm to embody Misfits Market’s mission and brand goals
- 2-4 years of experience managing social media channels for a D2C brand required
- Knowledge of performance marketing goals and principles, and experience working with Paid Marketing Teams is a plus
- Some experience with project management platforms (such as Asana) and collaborative product design tools like Figma
- A dynamic team player, naturally curious, and a creative, out-of-the-box thinker
- Someone who lives and breathes social media. You’re the first person to know about ongoing and emerging trends across all social media platforms, and you understand when it makes sense to leverage them to genuinely connect with audiences. You understand the power of social media and a desire to deliver delightful brand experiences across platforms
- Someone who possesses a deep understanding of best practices on Instagram, Facebook, YouTube, TikTok, Twitter, and other emerging social media platforms
- Skilled in content ideation and social media writing, and experienced in guiding social post production
- Passionate about food, sustainability, and Misfits Market’s impact on the world
- Unashamed and delighted to film yourself and be on camera
- Flexible by nature. You thrive in uncertain environments and can act decisively when priorities shift quickly. You can be the bridge from inspiration to execution
What the job involves
- We’re looking for someone to support and strengthen our social media strategy, and deliver social campaigns that drive brand awareness, customer acquisition, and retention
- The Misfits Market Marketing Team represents the implementation of our external communications strategy. This role reports into the Content Strategy Director and will work closely with our Merchandising Team and Creative Team, specifically our Video Director
- Support the Content Strategy Director in honing Misfits Market’s social media strategy
- Ideate, develop (caption writing, design direction, and more), and post all organic social media content to all platforms, including but not limited to Instagram, Facebook, TikTok, and Pinterest
- Ensure that all social media posts are accurate and meet our Brand standards, from copy to creative
- Optimize Misfits Market’s organic social media efforts against awareness and conversion KPIs
- Work closely with the Social Community Specialist on community building and engagement strategies
- Collaborate closely with the Video Director in ideating, filming, and optimizing video content to be posted across social platforms
- Participate in team meetings and presentations, contributing ideas, and having a say in the company’s big picture creative marketing strategies
- Define, report, and analyze metrics to formulate measurable insights to guide and optimize social media strategy
Our take
Quality control within the grocery industry has often assumed that people do not want to buy misshapen food, resulting in huge waste levels. Thing is, many consumers are happy to purchase 'ugly' produce if it is tasty and cost-saving, which is where Misfits Market comes in.
The company offers subscription boxes of 'ugly' fruit and vegetables, allowing users to choose which products they want within their package. Memberships are free and, because Misfits Markets is sourcing produce that would otherwise be wasted, it saves retailers money at no additional cost to the consumer.
Several platforms for the sale of 'ugly' produce have arisen over the last few years, but Misfits Market remains a competitive option. The company has also expanded to provide meat, seafood, and other packaged goods - expanding its capabilities through smart acquisitions and partnerships, and becoming a $500 million revenue business in the process.
Freddie
Company Specialist at Welcome to the Jungle
Insights
33% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2021
$225m
SERIES C
Apr 2021
$200m
SERIES C
Total funding: $526.5m
Company benefits
- Unlimited PTO
- Flexible work location with remote availability
- Free Misfits Market subscription
- Multiple health, dental, and vision plan options
- Life Insurance
- 401k plan
- Commuter benefits
Company HQ
Bensalem Township, Delanco, NJ
Leadership
Abhi Ramesh
(Founder & CEO)Started their career as an Operation HOPE Consultant, before studying at the University of Pennsylvania and co-founding Altair Prep and StoreTok. They started the Horizons School of Technology in 2015 before founding Misfits Market.
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