Director of Integrated Marketing Communications, SharkNinja
Shark Beauty
Plus employee stock purchase options
More information about location
3 days a week in office
Home devices and appliances
Be an early applicant
Home devices and appliances
1001+ employees
Be an early applicant
Plus employee stock purchase options
More information about location
3 days a week in office
1001+ employees
Company mission
SharkNinja's mission is to positively impact people's lives every day in every home around the world.
Role
Who you are
- The right individual will have a collaborative working style with an enthusiasm for making connections with cross-functional co-workers, strong organizational skills, and personal responsibility
- Comfortable working at a fast pace, iterative, and progress vs. perfection mindset
- Leading and building global teams
- Strong communication skills and ability to make effective presentations to all levels of management
- Ability to synthesize complex product features into compelling and desirable stories
- Broad spectrum of marketing skills, defining strategies, building plans, and driving product launches
- Ability to connect the dots and think at a holistic and strategic level across the business
- Driving creative and with creative production
- Influencing, conflict resolution, and creative problem solving
- Comfortable mining and analyzing data and drawing conclusions
- Project management and ability to manage several projects in parallel, navigating a complex cross-functional matrix
- Biased toward action, roll up your sleeves and get it done together
- Minimum of 8 years of prior marketing experience required, preferably with direct responsibility for brand strategy, messaging, positioning, and comms strategy and advertising production/execution
- Experience in managing, building, and growing teams
- Experience leveraging consumer insights to develop effective marketing programs and campaigns
- Experience in creative strategy development, advertising and launching new products
- Experience in launching products globally across several different markets
What the job involves
- As part of the Shark Beauty Global Marketing team, this role will play a critical role in building, managing, and tracking global demand generation plans
- This will include partnering with cross-functional teams such as Product Marketing, Social Media, Creative, Media, and the regional leads around the world to bring launch plans to life
- You will help manage agencies on media planning, creative strategy/concepting, social content, video production, and PR pitching/events
- You will lead in-market performance updates, and strategy/creative optimizations throughout the campaign lifecycle
- As the beauty business grows around the world, this position will serve as a key guardian of brand messaging to ensure both global consistency and local relevancy
- Build, manage, and track all Beauty demand plans with adherence to globally aligned messaging strategy
- Align global demand plans and media mix to both the global strategy for launch and the local guidance
- Oversee daily and weekly reporting of organic and paid media performance to optimize messaging, creative, and strategies to deliver on marketing goals
- Work with cross functional global teams to bring new products and elevate hero sku’s in market, support localization of global plans, and ensure seamless execution
- Immerse yourself in the consumer and competitive intelligence to communicate competitive advantage and what it takes to win in the market
- Write agency briefs and help manage agency coordination, execution, and internal alignment/approvals
- Brief content creation to internal and external partners, including influencer teams, video and social brand assets
- Manage junior team members, coaching and development
Our take
Consumer demand for new and better home appliances continues to grow. SharkNinja serves this demand by designing and manufacturing innovative home goods and devices. Specifically, it has a growing line of solutions that consist of Shark cleaning and home care products and Ninja kitchen appliances.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
SharkNinja’s main challenge is facing down big-name competitors such as home appliance giant Dyson. In fact, through innovative design, it seized the market-leading spot in traditional vacuums from Dyson and is only second to iRobot in sales of robotic models. A 2023 IPO saw an extra $296 million in funding added to SharkNinja's pot and was followed by product launches in new sectors such as air conditioning and food cooling, indicating that the company is still full of new product ideas.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company benefits
- Employer paid group benefits including medical, dental, life insurance and more
- Competitive RRSP matching program
- 16 vacation days to start
- Paid sick days
- Paid volunteer and cultural days
- Employee & Family Assistance program
- An opportunity to accelerate your career with world class brands
- Continuous development and mentoring
- Opportunity to join various employee-based affinity groups
- Diverse, inclusive, and community-minded organization
- Wellness program offering free virtual fitness classes and a fitness reimbursement
- Employee product discounts
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
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