Field Marketing Manager, Yext
Regulated Industries
$108.9-181k
More information about location
Digital media technology services
Open for applications
Digital media technology services
1001+ employees
Open for applications
$108.9-181k
More information about location
1001+ employees
Company mission
To transform the enterprise with AI search.
Role
Who you are
- This role requires strategic thinking, a customer-centric approach, experience across a broad range of marketing disciplines, and the ability to manage multiple projects simultaneously
- Strong communication skills, executive presence, and cross-functional collaboration skills to influence senior leaders across a highly-matrixed organization are necessary
- Bachelor’s Degree in a related field
- 5+ years of experience in role or domain (regional marketing, integrated marketing, field marketing, growth marketing)
- 2+ years experience working in high-tech, B2B SaaS software or technology companies
- Budget management experience
- Experience with Google sheets/Excel are a must. Bonus points for experience or an appetite to learn tools such as Salesforce, Tableau, or Hockeystack
- Demonstrated success owning strategy, framework, development and execution plans
- Strong project management skills with the ability to manage multiple events simultaneously
- Excellent communication and interpersonal skills for effective collaboration with internal teams, clients, and external stakeholders
What the job involves
- The Yext marketing team is seeking a Field Marketing Manager to plan, execute, and optimize innovative marketing programs at the field level in North America
- You will support pipeline goals by partnering closely with revenue leaders, product, GTM, Ops, global marketing peers, and additional key stakeholders
- Develop and execute a comprehensive field marketing strategy (including regional events) for North America that aligns with company objectives and supports revenue growth through various events and programs
- Build and maintain a strong relationship with business development and sales to ensure that field marketing activities directly support the creation, acceleration, and retention of pipeline
- Align with Product, Brand & Creative, GTM, and Growth Marketing peers to ensure consistent messaging and execution
- Oversee on-site and virtual event operations, ensuring seamless execution, attendee satisfaction, and adherence to company standards
- Manage the event budget to maximize return on investment within your resource allocation
- Collect and analyze event data and feedback to assess the success of each event and make informed recommendations for future improvements
- Act as the face of marketing and proactively share the full marketing calendar and relevant resources with sales and BDRs
- Ensure proper lead follow-up to move leads throughout the funnel, create feedback loops between sales and marketing, and continually optimize to achieve a range of targets
- Work closely with BDR and sales teams to ensure timely lead flow-up and develop strategies to acquire and engage relevant contacts across target accounts
- Establish repeatable templates, processes, and best practices for the field marketing function
- Experiment with new channels and strategies to drive growth (i.e. email, sales plays, mailers, ABM tactics, etc.)
- Travel 25% for events as needed
Our take
Yext seeks to bridge the gap between the online and physical worlds for clients, including FedEx and Citibank, by providing a means of updating company information like store hours, across a multitude of secondary sites.
Yext's view is that the way people use the internet is moving more and more towards people wanting to get answers to questions with as little friction as possible. The company is building a suite of technological solutions to help companies serve up answers to people's questions more easily.
Yext has remained focused on updates and advancements to progress its features, such as the 2023 launch of its conversational AI - Yext Chat - fueling the company's emphasis on building and managing its customer and employee search experiences.
Freddie
Company Specialist at Welcome to the Jungle
Insights
22% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Feb 2016
$0.5m
LATE VC
Jun 2014
$50.3m
SERIES F
Total funding: $118.3m
Company benefits
- Comprehensive Benefits Programme
- Work From Anywhere
- Stay Informed
- Invested in Your Wellbeing
- Go Beyond Work-Life Balance
- Upward Mobility
Company HQ
Chelsea, New York, NY
Leadership
Brian Distelburger
(Co-Founder)Has served the company in a variety of Executive roles, including President & COO and CRO. Former Director at Traffix and COO at Consumer Digital.
Salary benchmarks
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