Field Marketing Manager, Yext
Regulated Industries
$108.9-181k
More information about location
Brand visibility platform
Job no longer available
Brand visibility platform
1001+ employees
Job no longer available
$108.9-181k
More information about location
1001+ employees
Company mission
To transform the enterprise with AI search.
Role
Who you are
- This role requires strategic thinking, a customer-centric approach, experience across a broad range of marketing disciplines, and the ability to manage multiple projects simultaneously
- Strong communication skills, executive presence, and cross-functional collaboration skills to influence senior leaders across a highly-matrixed organization are necessary
- Bachelor’s Degree in a related field
- 5+ years of experience in role or domain (regional marketing, integrated marketing, field marketing, growth marketing)
- 2+ years experience working in high-tech, B2B SaaS software or technology companies
- Budget management experience
- Experience with Google sheets/Excel are a must. Bonus points for experience or an appetite to learn tools such as Salesforce, Tableau, or Hockeystack
- Demonstrated success owning strategy, framework, development and execution plans
- Strong project management skills with the ability to manage multiple events simultaneously
- Excellent communication and interpersonal skills for effective collaboration with internal teams, clients, and external stakeholders
What the job involves
- The Yext marketing team is seeking a Field Marketing Manager to plan, execute, and optimize innovative marketing programs at the field level in North America
- You will support pipeline goals by partnering closely with revenue leaders, product, GTM, Ops, global marketing peers, and additional key stakeholders
- Develop and execute a comprehensive field marketing strategy (including regional events) for North America that aligns with company objectives and supports revenue growth through various events and programs
- Build and maintain a strong relationship with business development and sales to ensure that field marketing activities directly support the creation, acceleration, and retention of pipeline
- Align with Product, Brand & Creative, GTM, and Growth Marketing peers to ensure consistent messaging and execution
- Oversee on-site and virtual event operations, ensuring seamless execution, attendee satisfaction, and adherence to company standards
- Manage the event budget to maximize return on investment within your resource allocation
- Collect and analyze event data and feedback to assess the success of each event and make informed recommendations for future improvements
- Act as the face of marketing and proactively share the full marketing calendar and relevant resources with sales and BDRs
- Ensure proper lead follow-up to move leads throughout the funnel, create feedback loops between sales and marketing, and continually optimize to achieve a range of targets
- Work closely with BDR and sales teams to ensure timely lead flow-up and develop strategies to acquire and engage relevant contacts across target accounts
- Establish repeatable templates, processes, and best practices for the field marketing function
- Experiment with new channels and strategies to drive growth (i.e. email, sales plays, mailers, ABM tactics, etc.)
- Travel 25% for events as needed
Our take
The way people discover brands has changes dramatically over the years and it's no longer just about showing up on a website or ranking well on Google. Customers are finding businesses through AI-powered search, social platforms, maps, voice assistants, apps, and direct messages, often all at once. in this always-on world, brands need to be accurate and visible across countless digital touchpoints, or they risk being overlooked entirely.
Yext is a local brand visibility platform helping businesses make sure customers can find them wherever discovery happens. By using billions of trusted data points, Yext gives companies a clear picture of how their brand is performing and provides the tools they need to manage lising, content, and engagement across search engines, social platforms, websites, and emerging AI experiences. So essentially, they help brands stay visible, trustworthy, and in cotnrol of how they show up online.
The company has been around long enough to see the digital landscape change again and again, yet it continues to adapt as new technologies reshape how people search and engage. By evolving alongside AI and modern discovery tools, Yext has proven it's not just keeping up with the pace of change but helping brands confidently navigate whatever comes next.
Freddie
Company Specialist at Welcome to the Jungle
Insights
22% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Feb 2016
$0.5m
LATE VC
Jun 2014
$50.3m
SERIES F
Total funding: $118.3m
Company benefits
- Comprehensive Benefits Programme: Our top priority is maintaining our employees' and their families' health and well-being. We offer a robust benefits program, including top-quality health insurance (medical, dental, and vision), paid parental leave, a 401(k) with a match or retirement pension plan, equity, commuter benefits, and more
- Invested in Your Wellbeing: In addition to our top-tier benefits, we offer a holistic wellness program with physical and mental health perks that go beyond the basics. A few employee-favorite perks are our premium, no-cost Calm subscription for relaxation and mindfulness and monthly ClassPass credits for everything from workouts to wellness experiences (cold plunge or massage, anyone?). Run out of credits? No sweat — you can snag more at a discounted rate!
- Collaborative Workspaces: Yext has workspaces in some of the world's greatest cities — from our HQ in New York City to those in Budapest, Greater Washington DC, Hyderabad, London, and Paris. Many teams follow a hybrid work model, giving employees the flexibility to work remotely while also connecting in person at any of our offices. These modern, vibrant spaces are designed for collaboration, fostering the spontaneous interactions and knowledge-sharing that define our global culture.
- Stay Informed: Our leadership team prioritizes transparency at every level, keeping employees informed through newsletters, regular updates, and quarterly company-wide meetings. These forums dive into industry trends, celebrate wins, break down post-earnings results, and outline what's ahead.
- Life-Work Balance: We're all about working hard and having fun, but we know there's no pause button when the workday ends. Our employees wear many hats — parents, caregivers, mentors, volunteers, and more — and we're dedicated to helping blend the best of both worlds. That's why we offer flexible vacation, paid holidays, and sick days, giving you the time to recharge and focus on what matters most with the people you love most.
- Upward Mobility: Career growth isn't just encouraged at Yext — it's a priority. With internal mobility at the heart of our culture, over 20% of our hires in 2024 came from within! Through our Upward Mobility program, we invest in our people by providing opportunities to explore new roles, expand skills, and take on fresh challenges. Whether you're looking to grow in your current role or take your career in a new direction, we're here to support your journey every step of the way.
Company HQ
Chelsea, New York, NY
Leadership
Michael Walrath
(CEO & Chairman)Michael has served as the CEO of Yext since 2009. He is also the Founder of Ohoopee Match Club and co-founder of Atlas Films and WGI Group.
Darryl Bond
(CFO)Darryl initially joined Yext as a Corporate controller in 2015. Since then he has held a number of roles and became CFO in 2022. Previously, he spent 12 years at Ernst & Young, joining in 2002 as a Manager of Assurance Service and becoming Senior Manager of Transaction Advisory Services in 2010.
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