Experiential Marketing Coordinator, Glia
AI-based customer service platform
Open for applications
AI-based customer service platform
201-500 employees
Open for applications
201-500 employees
Company mission
To help businesses reinvent how they support customers in a digital world.
Role
Who you are
- Experience: 2+ years of experience in an event coordination, field marketing, or marketing support role (B2B SaaS or fintech experience is a plus)
- Detail-Oriented & Organized: Exceptional project management and organizational skills with a strong eye for detail and the ability to manage multiple event timelines simultaneously
- Execution Mindset: Action-oriented problem solver who thrives in fast-paced environments and enjoys handling event logistics end-to-end
- Collaborative Communicator: Great interpersonal and written communication skills with a customer-service mindset when working with internal stakeholders and external vendors
- Tech-Savvy: Familiarity with marketing tools and software such as Salesforce, Marketo, Google Workspace, Asana, and Zoom
- Travel: Willingness to travel occasionally for domestic event coordination and onsite support
What the job involves
- At Glia, we believe banking is personal—and our marketing should be too
- As the Experiential Marketing Coordinator, you will play a key supporting role in bringing our experiential strategy to life
- You will support the planning and execution of high-impact marketing experiences—spanning in-person events like executive summits, conferences, and event activations, as well as highly engaging virtual experiences such as webinars and interactive virtual round tables—all designed to deepen relationships and build pipeline within our defined Ideal Customer Profile (ICP)
- Working closely with our Experiential Marketing Managers, you will help bridge the gap between digital data-driven insights and the moments that foster real human connection
- Event Support & Execution (In-Person & Virtual): Support the execution of regional event programs (tradeshows, happy hours, executive summits) and virtual events (webinars, roundtables) to capture attention and drive audience engagement
- Logistics, Platforms & Vendor Management: Manage tactical event logistics across physical and digital channels. For in-person events, handle vendor communication, venue setup, and onsite execution. For virtual events, configure platforms, coordinate tech runs, and manage live digital production
- Event Promotion & Campaign Alignment: Drive pre-event marketing promotions. Partner with Growth Marketing, Design, and Sales teams to build high-converting landing pages, write compelling email invitations, create outreach kits, and target specific audience lists to maximize registration and attendance
- Lead Operations & Pipeline Tracking: Act as the gatekeeper for event data. Partner closely with Marketing Operations to manage prompt lead entry, ensure immediate lead routing to Sales/BD, and assist in tracking post-event follow-ups and pipeline influence
- Budget, Timelines & Reporting: Maintain event calendars and project timelines, track budget expenses and invoice processing, and gather metrics to report ROI and program success using Salesforce and team dashboards
- Cross-Functional Collaboration: Coordinate closely with Growth Marketing, Sales, and Business Development teams to align on event strategy, target account lists, and multi-channel campaign support
- Workflow Automation & AI Efficiency: Identify opportunities to streamline manual event tasks by leveraging AI tools and automated workflows
Our take
Relationships between credit unions and their members are essential in aiding the process of securing new customers, solving transaction disputes, and maintaining accounts. However, legacy computer systems and outdated communication channels, such as automated phone services, are preventing this.
Glia provides an integrated customer support platform for financial services that provides communication channels in the form of video banking, instant messaging, and voice chat. AI-assisted virtual assistants are also provided as part of the plan, providing prompts and suggestions to support staff based on the on-screen scenario.
The startup reached unicorn status in 2022 with a valuation of $1 billion, and more than 250 banks, credit unions, insurance companies, and other financial services businesses currently use its tools. Its funding is being channelled into research and development to build more tools leveraging artificial intelligence - including an AI platform for financial institutions - and analytics solutions.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 6 rounds)
Mar 2022
$45m
SERIES D
Jan 2021
$78m
SERIES C
Total funding: $152m
Company benefits
- Gym & wellness support
- High-Growth Environment
- Lots of Office Snacks
- Great Healthcare and Vision
- Amazing Community
Company HQ
Flatiron District, New York, NY
Leadership
Justin DiPietro
(Co-Founder & CSO)Previously a strategy consultant at Accenture for 2 years.
Daniel Michaeli
(Co-Founder & CEO)Previously a Consultant at Accenture. Currently hosts CX Show, a talk radio show about customer experience.
Carlos Paniagua
(Co-Founder & CTO)Worked in various software development roles before spending 2 years as a cloud computing researcher at Tartu University in Estonia whilst completing an MSc.
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