Communications Lead Trust, Airbnb
EMEA
£90-110k
Community marketplace for holiday accomodation
Be an early applicant
Community marketplace for holiday accomodation
1001+ employees
Be an early applicant
£90-110k
1001+ employees
Company mission
To create a world where anyone can belong anywhere.
Role
Who you are
- The right candidate will already be recognised as a leader in their field at this level, with a proven track record of using a range of communications strategies to manage issues and drive trust narratives
- They will have demonstrated leadership through managing complex cross-functional projects, solving ambiguous problems, and staying ahead of emerging challenges
- You must be comfortable owning both proactive and reactive communications with high reach and visibility in a global company - working with journalists, executing on tight deadlines, navigating cross-functional environments, and advising teams on nuanced topics. You should be an effective, creative, and empathetic communicator who can translate complex or sensitive concepts into clear, accessible storytelling
- Demonstrated senior-level communications experience, whether in agency, in-house, or government communications roles
- Experienced comms leader with a proven track-record working with cross-functional teams, and with journalists and partners, on proactive and reactive communications initiatives involving trust, safety, crisis, policy, regulatory, corporate, financial matters
- A proven history of collaborating to encourage and develop innovative ideas, turn them into plans and campaigns that map to team and business objectives, and execute on them
- Proven strategy and operations capabilities, and experience working with cross-functional teams on a range of projects
- Experienced advising and working with cross-functional leads and stakeholders on sensitive, complex, and high-profile matters, with the ability to anticipate issues and navigate challenges
- Strong leadership and people management skills, with the ability to motivate, mentor, and develop team members while driving results in a fast-paced environment
- Excellent problem solver with experience making decisions in ambiguous and high-pressure situations
- Proactive mindset and capable self starter comfortable independently organising and managing priorities and projects, with follow through to get things done and ensure all activities undertaken are as successful as possible
- Strong writer with attention to detail and experience in crafting highly effective press materials
- Understanding of changing communications landscape and how to effectively and holistically approach to manage or drive impact
- Bachelor’s Degree
What the job involves
- The Communications Lead, Trust (EMEA) will oversee Airbnb’s press strategy for trust and safety across the region, lead consumer-facing trust and safety campaigns, and manage a consistent drumbeat of proactive and reactive stories
- This role will also manage a Communications Manager
- Reactive Press Office: Lead high-stakes, fast-moving trust & safety media response across EMEA, partnering closely with Legal, Policy, and Operations
- Proactive Trust & Safety Storytelling: Develop and deliver compelling consumer-friendly narratives that build confidence in Airbnb’s safety, integrity, and product features
- Strategic Internal Counsel: Provide trusted, senior-level guidance on sensitive, complex, and geopolitical issues to ensure alignment across global stakeholders
- The role reports to the Director, Global Trust Communications
- Develop and lead a communications strategy and calendar of proactive multichannel trust and safety-focused campaigns that tie back to team and business objectives, while also owning key initiatives to ensure timely delivery
- Manage - and support the EMEA Communications team with - press requests, acting as a point of contact for journalists and a spokesperson on trust and safety matters, and utilising all relevant tools and teams to protect Airbnb’s community and brand
- Manage and develop a direct report, providing 1:1 coaching, performance feedback, and career guidance to ensure individual and team success
- Provide strategic counsel and support to cross-functional teams and senior leaders, including the EMEA Communications team, Public Policy, Legal, Community Support, Operations, Product, and Community Policy, on sensitive and complex matters
- Coach and prepare Airbnb spokespeople for media and public speaking opportunities, and equip stakeholders with messaging for interviews, meetings and other public-facing opportunities
- Oversee multiple cross-functional projects, ensuring strong organisation and momentum, while staying hands-on to keep projects moving
- Oversee, develop and uphold day-to-day operations and processes
Salary benchmarks
Our take
When Airbnb was originally founded, the product helped customers book air mattresses on people's apartment floors. Since then, Airbnb has had over a billion customers hosted through its platform. With more than 4 million registered hosts worldwide, it has grown into a major player in the hospitality sector.
Airbnb has been successful in disrupting the traditional holiday lettings sector. Before it existed accommodation was limited to hotels and bed and breakfasts, but Airbnb has mainstreamed the idea of renting out spare rooms or even entire homes. It has created a new sector of hosts purchasing properties to rent out on the platform and provides a level of flexibility and a range of offerings not previously possible for travelers.
Perhaps a victim of its own success, by 2022 supply of Airbnb-listed properties began to outstrip demand in some markets, as hosts overestimated the appetite for domestic travel. However, the company is still posting strong financials and has unveiled new tools to support its hosts in a tougher rental market. With a healthy bottom line and a huge user base, Airbnb is very likely to overcome the current market turbulence and continue its growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Apr 2020
$500m
GROWTH EQUITY VC
Mar 2017
$447.8m
SERIES F
Total funding: $3.8bn
Company benefits
- Paid volunteer time
- Health food and snacks
- Generous parental and family leave
- Learning and development
- Annual travel and experiences credit
Company HQ
Showplace Square, San Francisco, CA
Leadership
Brian Chesky
(Co-Founder & CEO)Previously an Industrial Designer, studying at Rhode Island School of Design.
Nathan Blecharczyk
(Co-Founder & CSO)Studied Computer Science at Harvard, and had around 4 years of professional Software Engineering experience before founding Airbnb, including interning at Microsoft.
Joe Gebbia
(Co-Founder)Also studied Industrial Design at Rhode Island, and previously founded various design-related startups
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