Senior Demand Generation Manager, Fivetran
2+ days a week in office
Automated data movement platform
Be an early applicant
Automated data movement platform
1001+ employees
Be an early applicant
2+ days a week in office
1001+ employees
Company mission
To make access to data s simple and reliable as electricity.
Role
Who you are
- If you're someone who gets fired up by performance data, loves translating numbers into sharp insights, and wants to be held accountable to real pipeline targets, this role was built for you
- 8+ years of experience in digital marketing and demand generation, with hands-on ownership across a broad mix of channels and tactics
- Demonstrated success scaling high-impact programs, including webinars and G2, to drive measurable pipeline growth
- Deep understanding of digital marketing strategy, KPIs, attribution models, performance optimization, and best practices
- Strong analytical mindset with a natural curiosity to test, learn, and continuously improve performance
- Ability to transform raw data into actionable insights and clearly communicate performance, trends, and recommendations to stakeholders
- Results-oriented and accountable, with a proven track record of delivering against MQL and S1 targets
- A true collaborator at heart - someone who actively seeks out perspectives from PMM, product, and partners because you know great work is built together, not in a silo
- To support live webinars and collaborate with U.S. based employees, at times this role will require availability during U.S. business hours across Eastern, Central, Mountain, and Pacific time zones
- If you're someone who wants their fingerprints on something excellent and thrives when given real ownership and real accountability, this is the role for you
What the job involves
- Fivetran is building data pipelines to power the modern data stack for thousands of companies
- This is a rare opportunity for a digitally-savvy demand gen marketer to own high-impact channels and turn them into pipeline machines
- This isn't a "maintain the status quo" role. It's about building something excellent: a webinar and G2 program that reflects a best-in-class mindset, powered by creativity, relentless curiosity, and a drive to always be better. You'll experiment, iterate, and collaborate closely with partners, PMM, and product to keep raising the bar, while constantly scanning for new lead gen channels to bring into the fold and scale. And when the path isn't clear, you won't wait for one
- You'll think on your feet, pivot, and find a way forward
- You'll be the architect and executor behind a multi-format webinar program spanning owned, sponsored, and partner events; the driving force behind Fivetran's reputation on G2; and the strategist scaling our digital advertising programs to new heights. End-to-end ownership, from strategy to execution to performance reporting, is the name of the game
- Technologies You’ll Use
- JIRA, Marketo, Salesforce, Google Analytics, Looker, Goldcast, G2.com
- Own the strategy, execution, and performance reporting for the webinar and virtual hands-on lab program, including owned, sponsored, and partner-led experiences
- Lead Fivetran’s demand generation strategy and presence on G2, optimizing programs to drive high-quality MQLs and S3 pipeline
- Maximize webinars and G2 as key growth engines for marketing-qualified leads (MQLs), S1 counts, and S3 pipeline
- Identify and launch new channel opportunities to accelerate MQL production, S1 counts, and pipeline growth
- This role puts you at the center of two high-visibility channels that directly drive MQL, S1 counts, and S3 pipeline; with full ownership of strategy, execution, and results. But beyond the business impact, this is a chance to build something you're genuinely proud of. You'll have the space to experiment, raise the bar, and shape how these channels evolve
Our take
Fivetran is a data integration company focused on one simple idea: making data easy to move and use. It provides a fully managed platform that automatically moves data from hundreds of sources into cloud destinations, helping team centralize information without building or maintaining complex pipelines. So, by handling the heavy lifting behind the scenes, Fivetran allows organizations to spend less time managing infrastructure and more time working on their data.
This approach has a real and growing impact, with more than 700 fully managed connectors, Fivetran supports hybrid and multi-cloud environments and keeps data accurate and secure as it flows into analytics and AI systems. Trusted by over 7,600 customers worldwide, the platform helps businesses standardize how data is collected and shared across teams, breaking down silos and making insights more accessible. And the result is a stronger data foundation that supports faster decision-making and innovation.
In 2025, the company's momentum was also recognized with a Microsoft Marketplace Partner of the Year Award and a finalist spot for Microsoft's Americas Emerging Partner of the Year. These milestones reflect its role in helping enterprises modernize data infrastructure on Microsoft Azure and prepare for AI-driven workloads. By continuing to deepen its partnerships and focus on reliable, automated data movement, Fivetran is well positioned to carry this success forward as organizations increasingly rely on data s the backbone of future intelligence.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-2% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2021
$565m
SERIES D
Jun 2020
$100m
SERIES C
Total funding: $727.7m
Company HQ
Downtown, Oakland, CA
Leadership
George Fraser
(CEO)George graduated with a PhD in Neurobiology from the University of Pittsburgh.
Taylor Brown
(COO)Taylor studied Business Administration (focusing on design strategy) at California College of the Arts to Masters level.
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