Senior Manager of Performance Marketing, Bally's Interactive

$100-125k

+ Annual bonus

Senior and Expert level

Remote from US

More information about location

Digital arm of entertainment provider, Bally's Corporation

Job no longer available

Digital arm of entertainment provider, Bally's Corporation

1001+ employees

B2CHospitalityGamingGamblingEntertainment

Job no longer available

$100-125k

+ Annual bonus

Senior and Expert level

Remote from US

More information about location

1001+ employees

B2CHospitalityGamingGamblingEntertainment

Company mission

To power Bally's Corporation's omnichannel efforts with an unmatched ecosystem of products across the sports betting, iGaming, free-to-play, and daily fantasy spectrum.

Job

Company

Role

Who you are

Demonstrate expertise in performance marketing channels such as PPC, paid social, display, and app marketing
Optimize bids using strategies and tools to maximize ROI
Interpret data using platforms to effectively understand campaign metrics
Manage marketing budgets and allocate resources efficiently
Lead and motivate a team, providing direction and inspiring targets
Communicate strategies, ideas, and results effectively to stakeholders
Interpret data to draw insights and make data-driven decisions
Solve problems by identifying challenges and devising innovative solutions
Adapt to changing market conditions, algorithms, and industry trends

What the job involves

Performance Marketing is the area of the business that looks after digital user acquisition. What we do is to optimize existing channels and constantly look for innovative ways to send new users to our site and get them to register
Among the channels we are using to drive traffic: Affiliates, Programmatic Media, Video, Paid Search, Paid Social, and many more
Thinking out of the box, innovation and attention to details are crucial to keep improving on the existing channels and finding new solutions to test
In order to be able to correctly track how each channel is contributing to driving value, we leverage our Martech team that is looking after tracking and correct channel attribution
When you combine all of this together, the result is an acquisition strategy that goes from the top to the bottom of the acquisition funnel, with accurate measurement and efficient budget allocation focused on ROI maximization
Developing and implementing performance marketing strategies for biddable media and affiliates aligned with company goals
Overseeing and optimizing budget allocation across media channels to maximize ROI and meet targets
Providing leadership and guidance to the marketing team, setting objectives, and ensuring professional development
Planning and executing structured, targeted campaigns, closely monitoring outcomes
Analyzing performance metrics to identify improvements, growth opportunities, and challenges
Implementing A/B testing for creatives, landing pages, and targeting to optimize performance
Managing relationships with external vendors and agencies to ensure service quality and goal alignment
Utilizing data insights and market research to drive initiatives and adjust strategies as needed

Our take

Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, Bally's Corporation, with tens of millions of players across the globe and an ecosystem of products across sports betting, iGaming, free-to-play, and daily fantasy sports spectrum.

Its brands and sites include market movers and shakers like Sportcaller, Monkey Knife Fight, Vera&John, Virgin Casino, Jackpotjoy and many more. Beyond iGaming and sports, Bally’s also operates a chain of properties in live entertainment, bars, restaurants, conference space, shops, hotels, pools and nightclubs across the United States.

In 2024, Standard General acquired Bally's for $4.6 billion. In the same year, the company sold its Asian business arm after facing struggles in Japan after the devaluation of the yen. Moving forward, Bally's Interactive will continue to focus its efforts on North America and Europe.

Freddie

Company Specialist at Welcome to the Jungle

Insights

99% employee growth in 12 months

Glassdoor (3.4)

Company

Company benefits

Up to 10% annual bonus
Career pathways and development opportunities
Private healthcare scheme
Enhanced Maternity/Paternity/Adoption leave pay
Cycle to Work scheme
Wellhub
Life Assurance (3 x salary)
Contributory Pension Plans
Bally’s Perks - employee discounts portal

Company HQ

Pool Dam, Newcastle-under-Lyme

Leadership

Robeson Reeves

(CEO)

Progressed from Quantitative Analyst & Games Statistician of Gamesys to COO in 10 years. Became President of Bally's Interactive when Gamesys was acquired by Bally's Corporation.

Share this job