Senior Manager of Performance Marketing, Bally's Interactive
$100-125k
+ Annual bonus
More information about location
Digital arm of entertainment provider, Bally's Corporation
Open for applications
Digital arm of entertainment provider, Bally's Corporation
1001+ employees
Open for applications
$100-125k
+ Annual bonus
More information about location
1001+ employees
Company mission
To power Bally's Corporation's omnichannel efforts with an unmatched ecosystem of products across the sports betting, iGaming, free-to-play, and daily fantasy spectrum.
Role
Who you are
- Demonstrate expertise in performance marketing channels such as PPC, paid social, display, and app marketing
- Optimize bids using strategies and tools to maximize ROI
- Interpret data using platforms to effectively understand campaign metrics
- Manage marketing budgets and allocate resources efficiently
- Lead and motivate a team, providing direction and inspiring targets
- Communicate strategies, ideas, and results effectively to stakeholders
- Interpret data to draw insights and make data-driven decisions
- Solve problems by identifying challenges and devising innovative solutions
- Adapt to changing market conditions, algorithms, and industry trends
What the job involves
- Performance Marketing is the area of the business that looks after digital user acquisition. What we do is to optimize existing channels and constantly look for innovative ways to send new users to our site and get them to register
- Among the channels we are using to drive traffic: Affiliates, Programmatic Media, Video, Paid Search, Paid Social, and many more
- Thinking out of the box, innovation and attention to details are crucial to keep improving on the existing channels and finding new solutions to test
- In order to be able to correctly track how each channel is contributing to driving value, we leverage our Martech team that is looking after tracking and correct channel attribution
- When you combine all of this together, the result is an acquisition strategy that goes from the top to the bottom of the acquisition funnel, with accurate measurement and efficient budget allocation focused on ROI maximization
- Developing and implementing performance marketing strategies for biddable media and affiliates aligned with company goals
- Overseeing and optimizing budget allocation across media channels to maximize ROI and meet targets
- Providing leadership and guidance to the marketing team, setting objectives, and ensuring professional development
- Planning and executing structured, targeted campaigns, closely monitoring outcomes
- Analyzing performance metrics to identify improvements, growth opportunities, and challenges
- Implementing A/B testing for creatives, landing pages, and targeting to optimize performance
- Managing relationships with external vendors and agencies to ensure service quality and goal alignment
- Utilizing data insights and market research to drive initiatives and adjust strategies as needed
Our take
Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, Bally's Corporation, with tens of millions of players across the globe and an ecosystem of products across sports betting, iGaming, free-to-play, and daily fantasy sports spectrum.
Its brands and sites include market movers and shakers like Sportcaller, Monkey Knife Fight, Vera&John, Virgin Casino, Jackpotjoy and many more. Beyond iGaming and sports, Bally’s also operates a chain of properties in live entertainment, bars, restaurants, conference space, shops, hotels, pools and nightclubs across the United States.
In 2024, Standard General acquired Bally's for $4.6 billion. In the same year, the company sold its Asian business arm after facing struggles in Japan after the devaluation of the yen. Moving forward, Bally's Interactive will continue to focus its efforts on North America and Europe.
Freddie
Company Specialist at Welcome to the Jungle
Insights
99% employee growth in 12 months
Company
Company benefits
- Up to 10% annual bonus
- Career pathways and development opportunities
- Private healthcare scheme
- Enhanced Maternity/Paternity/Adoption leave pay
- Cycle to Work scheme
- Wellhub
- Life Assurance (3 x salary)
- Contributory Pension Plans
- Bally’s Perks - employee discounts portal
Company HQ
Pool Dam, Newcastle-under-Lyme
Articles
Leadership
Robeson Reeves
(CEO)Progressed from Quantitative Analyst & Games Statistician of Gamesys to COO in 10 years. Became President of Bally's Interactive when Gamesys was acquired by Bally's Corporation.
Diversity, Equity & Inclusion at Bally's Interactive
- To continue to raise the bar on Diversity and Inclusion at Bally's Interactive, we have created an umbrella brand for this body of work, B+I, which stands for Bally's and Inclusion, but the ‘I’ also represents each of us as individuals, embracing, celebrating, supporting, listening, and learning from each other, as one beautiful, diverse Bally's team!
- We have four active and vibrant employee networks. Pride represents the LGBTQ+ community; our Parents Network is a space for working mums and dads; the Global League of Women (GLOW) promotes gender equality; and BAME is the voice for Black, Asian and minority ethnic employees. These networks give our colleagues a channel to provide input into policy making, as well as supporting information exchange, education, and community events. They also provide a platform for mentoring and a safe place for discussion to take place
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