Product Marketing Specialist, Meltwater
Market & Competitive Intelligence
$55-70k
Media, social & consumer intelligence
Be an early applicant
Media, social & consumer intelligence
1001+ employees
Be an early applicant
$55-70k
1001+ employees
Company mission
To innovate, provide best-in-class service, and deliver sustainable growth through our technology and our people.
Role
Who you are
- Experience: 2-5 years of Product Marketing experience, ideally within a SaaS environment or an agency setting. Preference given to those with an understanding of general Product Marketing pillars of work, including: GTM, Messaging, Sales Enablement, Market & Competitive Intelligence, and Analyst Relations. Experience in public relations, communications, or analyst relations is a plus, but not required
- Education: A bachelor's degree is required, and in Marketing, Business, Communications, or a related field is a plus
- Strong analytical and strategic thinking abilities
- Organizational skills to manage multiple projects and deliverables
- Excellent written and verbal communication skills
- Enthusiasm for working in a fast-paced, dynamic environment with strong time management and prioritization skills
- Comfortable presenting to internal and external audiences
- Ability to work collaboratively across teams and manage multiple projects simultaneously
- Deep understanding of the SaaS industry, market trends, and customer needs
- Understanding of trends and technologies shaping the Marketing, PR, Communications, and Social Media landscapes
- Familiarity with key industry focus areas, including Social Listening & Monitoring, Influencer Marketing & Campaign Measurement, Media Intelligence, Consumer Intelligence, Artificial Intelligence (AI), and its application in Public Relations and Marketing
- Experience with tools such as SalesHood, Gong, ChatGPT, Claude, Pendo, Intercom, ProductBoard, Salesforce, Totango, Asana, Marketo, Wistia, Loom, Miro, Frame.io, and Camtasia is advantageous
What the job involves
- The Product Marketing Specialist - Market & Competitive Intelligence role is an exciting opportunity to join a fast-growing, global company as an individual contributor with potential for people management in the future
- This role supports Meltwater’s Product Marketing team by delivering competitive intelligence, market insights, and messaging that strengthen product positioning and sales effectiveness
- The position monitors market and competitor activity, develops competitive assets, and helps translate insights into product messaging and enablement materials for internal teams
- Working cross-functionally with product, sales, marketing, and analyst relations, the role helps ensure teams are equipped with the insights and materials needed to effectively communicate Meltwater’s value in the market
- Competitive monitoring: You'll track top-tier and trade news impacting Meltwater, key competitors, and the broader market, and communicate through Slack, email, and monthly newsletters
- Competitive Intelligence Assets: Develop and maintain competitive assets—including battle cards, research briefs, and presentations and support sales and product team requests for competitive insights
- Analyst Relations: Support M&CI Manager with regular briefings and inquiries with industry analysts and assist with analyst research evaluations as needed
- Product Messaging & Positioning: Incorporate competitive insights into product messaging and communicate product updates that clearly articulate customer value
- Sales Enablement: Manage and maintain sales and marketing assets that support revenue generation across prospects and existing customers
- Cross-functional Collaboration: Partner with the global Product Marketing team and stakeholders across product, sales, customer success, UX, partnerships, marketing, and engineering to ensure alignment
Our take
Meltwater's software analyzes and provides insights on posts across all major social media platforms, blogs, and news sites, allowing companies to make more informed marketing and operational decisions.
Launched in Norway in 2001 and later moving its headquarters to San Francisco, Meltwater has become a leading player in the media monitoring industry. It is an industry that is expected to double in value as the volume of data grows, making it increasingly challenging to derive meaningful insights.
Over the past two decades, Meltwater's growth has been fueled by strategic acquisitions of complementary businesses, enhancing its technology stack. Since going public in early 2021, and with major clients like Google, Ogilvy, The Economist, and Santander, Meltwater is poised to expand its operations beyond the 150 countries it currently serves.
Freddie
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (2 rounds)
Dec 2023
$65m
GROWTH EQUITY VC
Mar 2019
$175m
GROWTH EQUITY VC
Total funding: $240m
Company HQ
Financial District, San Francisco, CA
Leadership
John Box
(CEO)A Meltwater veteran, they began as a Sales Manager in 2004. Climbed the ranks through roles as a Regional Managing Director, Global Sales Director, and EVP of Meltwater Social before becoming CEO in 2020.
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