Email Marketing Manager, Aroma360
$80-90k
Oil-based scenting solutions
Open for applications
Oil-based scenting solutions
201-500 employees
Open for applications
$80-90k
201-500 employees
Company mission
To provide a healthy scenting solution for homes and businesses, and to educate people about the incredible benefits of Aromachology.
Role
Who you are
- Proven experience in email and SMS marketing, preferably in the eCommerce or retail industry
- Deep understanding of email and SMS marketing platforms (Klaviyo preferred) or similar tools
- Strong analytical skills with the ability to interpret data and drive decision-making
- Excellent written communication skills, attention to detail, and a passion for storytelling
- Creative mindset with a strong sense of visual design and aesthetics
- Ability to work independently and manage multiple projects simultaneously in a fast-paced environment
What the job involves
- As an Email Marketing Manager, you will be pivotal in crafting and executing email and SMS campaigns that engage our audience, drive sales, and reinforce our commitment to ethical and environmentally friendly products.
- You will oversee the entire customer journey, from developing customer lifecycle strategies to optimizing email flows and analyzing performance metrics. Your creative storytelling and design skills, combined with your expertise in email and SMS marketing, will help nurture leads, enhance customer engagement, and boost retention
- Develop and implement customer lifecycle strategies to optimize customer journeys across all touchpoints
- Create and manage customer segmentation and targeting strategies to enhance the customer journey
- Plan and manage contact strategies to support cross-lifecycle audience engagement, lead nurturing, show rate, conversion, and retention
- Analyze customer data to identify trends and opportunities for improved engagement
- Develop and execute email marketing campaigns, including promotional campaigns aligned with marketing initiatives and seasonal promotions
- Manage the campaign calendar to ensure timely deployment of email campaigns
- Develop and optimize email flows and automation, including welcome series, abandoned cart reminders, and post-purchase follow-ups
- Monitor and analyze email performance metrics, including open rates, click-through rates, and conversion rates, to identify opportunities for optimization
- Collaborate closely with the marketing team to integrate email efforts with other digital marketing channels
Our take
Aroma360 is a boutique scent company that not only sells aromatic oils but also consults for companies and individuals on scent concepts and strategic implementation. As a full-service company, it has business clients such as the Ritz-Carlton, Ferrari and Atlantis Paradise Island, helping hospitality brands achieve the sensory experience they desire for their customers.
The company was smart to expand from purely retail. Although it still hosts an impressive range of home-use products such as diffusers, it has successfully combined this with sensory branding and marketing for high-end companies. In 2024, it launched Aroma360 Pro that operates in 30 countries and develops private-label scents for private and customer-facing businesses.
Aroma360’s niche in scent marketing has attracted big brands, indicating how it has tapped into an often-overlooked tool for brand marketing and customer experience. This bodes well for its future, as it continues to expand and bring scent experiences to more homes and businesses.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Company benefits
- Health insurance
- 401K
Company HQ
Wynwood Art District, Miami, FL
Articles
Leadership
Benzion Aboud
(CEO)Also the CEO of z9 capital.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 10 more jobs at Aroma360