Senior Client Account Manager, Pinterest
Performance
$75-158.9k
+ Equity and incentive compensation.
More information about location
1 day a week in office
Visual bookmarking tool for saving & discovering creative ideas
Open for applications
Visual bookmarking tool for saving & discovering creative ideas
1001+ employees
Open for applications
$75-158.9k
+ Equity and incentive compensation.
More information about location
1 day a week in office
1001+ employees
Company mission
To bring everyone the inspiration to create a life they love.
Role
Who you are
- Client Account Management: Experience independently managing client accounts that are mutually beneficial
- Digital advertising expertise: Deep understanding of digital advertising and media sales, with a technical foundation in Search, Shopping, Display, and Social advertising technologies
- Strong consultative sales skills: Effectively identify clients' business needs with data backed hypotheses and map it with Pinterest recommendations, overcoming obstacles and client resistance
- Drive Conversions and ROI: Develop and execute lower-funnel marketing strategies to maximize ROI for Pinterest’s most strategic advertisers. Focus on driving bottom-funnel conversions through tactics such as special promotions, discounts, and retargeting campaigns
- Optimize Pinterest Ads: Leverage Pinterest Ads to effectively target high-intent audiences, ensuring that campaigns are optimized for performance and deliver measurable results
- Retargeting Campaigns: Develop and manage effective retargeting campaigns to re-engage users who have previously interacted with the brand, driving them towards conversion and increasing overall campaign efficiency
- Campaign Setup and QA: The CAM will be responsible for the setup & QA of performance campaigns, while following best practices across all releases. The Associate will work to manage the delivery of creative assets, campaign optimizations, and all relevant campaign/billing documentation in preparation for campaign launch and post-campaign wrap up. The CAM will work extensively with internal and external teams to ensure first-party data segments ‘piped’ correctly to platform(s) before launch
- Campaign Management and Optimizations: The CAM will be responsible for optimizing media campaigns daily. He/She will work with various technologies & buying platforms to optimize numerous target audience segments cross-platform, while supporting audience data analysis throughout & post-campaign
- Reporting: Reporting is essential for performance media buying. The CAM will be responsible for delivering a daily tracker to monitor daily pacing / performance changes. Weekly basis, he/she will provide visibility to the performance of live campaigns via weekly & campaign-end reporting
- Upselling: Strategically leveraging client budgets and identifying opportunities in upselling; resulting in an increase in ad spend
- Be Autonomous: Ability to independently manage priorities to achieve goals
- Collaborative partner: Thrives in a team environment, proactively supporting colleagues and adapting to a fast-paced, dynamic workplace
- Strong communicator: Ability to develop and maintain relationships both through written and verbal communication
What the job involves
- As a Client Account Manager focused on lower funnel marketing tactics and strategies, you’ll drive conversions and maximize ROI for Pinterest’s most strategic advertisers
- This includes leveraging Pinterest Ads to target high-intent audiences and drive bottom-funnel conversions through special promotions, discounts, and retargeting campaigns, ultimately maximizing return on investment
- You’ll plan and implement advertising of specific major accounts to retain clients' business and grow those opportunities through understanding your clients' goals and helping them achieve their goals. You’ll cultivate relationships and identify opportunities
- Your strategic direction will drive value for millions of Pinners who come to Pinterest daily, seeking inspiration to actualization, needing our partners’ products to take action
- Build relationships with key stakeholders across complex organizations, and drive value by using data insights within the business and across the marketing funnel
- This involves building brand recognition, generating interest, and educating potential clients about the brand's products and services
- Build and nurture strategic partnerships: Independently engage with partners on campaign performance, optimizations, and new opportunities, ensuring their objectives are met through collaboration with internal teams
- Drive business growth through data-driven insights: Deeply understand partner goals, ask probing questions to uncover customer objectives and challenges, translate data into actionable insights, and deliver compelling narratives to guide successful media strategies
- Be the Pinterest expert: Develop deep expertise in Pinterest's ad products and best practices, advising partners on targeting, bidding, creative, and measurement strategies to optimize campaign performance to maximize market impact and value, exceed targets
- Ensure campaign success: Proactively monitor and optimize campaigns, interpret results, troubleshoot issues, and deliver performance updates to partners, ensuring alignment with agreed-upon metrics
- Lead client engagements: Actively participate in client meetings, understand their objectives and challenges, and present tailored solutions to drive success. Address partner questions or concerns professionally and patiently, identifying opportunities to cross-sell and upsell Pinterest solutions
- Simplify the complex: Distill complex processes and products into clear, digestible formats for partners, providing expert guidance on Pinterest's ad features and capabilities. Stay current on product roadmaps and collaborate with cross-functional teams to address partner needs
- Pitch new solutions: Confidently pitch new performance products and campaign best practices at scale, showcasing the value of Pinterest's evolving offerings
- Drive business growth and maximize ROI: Retain, grow, and diversify partner investments, directly contributing to Pinterest revenue growth. Analyze key metrics, optimize campaigns, and measure ROI to ensure performance targets are met and exceeded
- Build strategic partnerships: Cultivate strong relationships with key stakeholders across partner organizations, establishing yourself as a trusted advisor. Collaborate closely with internal teams to advocate for solutions that deliver exceptional business outcomes
- Transform data into actionable insights: Deeply understand partner goals and leverage data-driven insights to craft compelling narratives and actionable recommendations that guide successful campaigns
- Identify and capitalize on growth opportunities: Proactively identify cross-sell and upsell opportunities, working closely with clients and agencies to expand partnerships and drive incremental revenue
Our take
Inspiration and ideas can pop into your head at any time, and with the growth of social media and networking, sharing these interests and gaining exposure has never been easier. Pinterest exists to display these moments visually, as a kind of digital pinboard allowing users to save and share digital images which have inspired them.
Pinterest's emphasis on visual discovery has differentiated it from competitors and created a more positive and fulfilling experience for its users. Pinterest in many ways provides a respite from the ceaseless negativity that plagues social media such as Facebook and Twitter, and this is perhaps responsible for its userbase expanding to 450 million users in 2022, driven by uptake mostly outside of North America.
Pinterest has not been immune to woes affecting the global tech sector and made about 5% of its workforce redundant at the end of 2022 and the start of 2023. Having restructured to face a challenging climate, it is well-positioned to resume its growth, which has increased consistently year on year. Its immediate goals are to continue to grow its user base and expand the uptake of its short video product, which it aims to monetize.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Ben Silbermann
(CEO)Worked as a Product Specialist at Google for 2 years before leaving to work on his own apps, which led to founding Pinterest
People progressing
Joined as Marketing Lead, promoted to Head of Growth Ops for English-speaking markets after 3 years. They've have since been promoted to Global Head of Editorial, a position they started in 2022.
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