Senior Growth Marketing Manager, M-KOPA
Retention & Lifetime Value
More information about location
Connected asset financing solutions
Be an early applicant
Connected asset financing solutions
1001+ employees
Be an early applicant
More information about location
1001+ employees
Company mission
To make financing for everyday essentials accessible to everyone.
Role
Who you are
- If you're a strategic growth leader who thinks in LTV and retention economics, not just conversion rates, and want to build something that matters whilst accelerating your career in one of the world's fastest-growing tech ecosystems, this is it
- LTV and business economics mindset
- The type of marketer who gets excited about maximising customer lifetime value, not just improving conversion rates. Your achievements are framed in business outcomes - revenue generated, LTV improved, retention economics transformed, payback periods optimised - not just engagement metrics
- Strategic growth leadership with hands-on CRM execution
- Built systems and transformed CRM capabilities, not just run campaigns. Whether building CRM from scratch, leading platform migrations, or re-architecting growth infrastructure - you're a builder and transformer. You've personally built complex customer journeys in tools like Braze, CleverTap, MoEngage, Customer.io, Iterable, or Salesforce Marketing Cloud whilst also influencing product and business strategy at senior leadership level
- Behavioural trigger-based up or cross-sell expertise
- Designed systems that move customers from entry products to higher-value offerings based on behaviour - payment patterns, engagement signals, product usage. Experience turning customer actions into revenue opportunities through triggered lifecycle programmes
- Rigorous experimentation methodology
- Run tests with clear hypotheses, control groups, and statistical rigour. Can explain testing methodology and distinguish meaningful results from noise. Proven track record of test → learn → optimise → scale
What the job involves
- Join our expanding Product Growth team! We're actively recruiting Senior Growth Marketing Managers as we continue to scale our growing FinTech division at M-KOPA
- You'll architect the growth systems that maximise customer lifetime value and drive retention economics to unlock financial inclusion for millions across Africa
- You'll design the retention and up-sell infrastructure that drives measurable customer lifetime value and revenue growth whilst creating financial inclusion for Africa's traditionally excluded
- We've already helped over 7 million customers access over $2 billion in credit. It's your chance to be part of something that's literally transforming lives across an entire continent 🌍
- Build growth infrastructure, not just campaigns: You'll architect the segmentation frameworks, experimentation roadmaps, and growth operating systems that M-KOPA's Product, Operations, and Commercial teams use to drive activation, retention, and up-sell across 5 African markets. This isn't optimising existing programmes, it's building the system from scratch
- 💼 Strategic partner to senior leadership & Product: You'll work directly with our senior leadership on strategy, product roadmap decisions, and commercial performance. Your insights will shape business strategy, not just marketing tactics
- 💰 Own customer lifetime value, not just campaign metrics: Your success will be measured in LTV growth, up-sell revenue, retention economics, and payback periods - not open rates or click-throughs
- Transform CRM from support channel to growth engine: Design the frameworks that move customers from their first smartphone purchase (entry point) to digital loans, health insurance, and bundle services - triggered by payment behaviour
- 🌍 Scale what you build across emerging markets: Your frameworks will scale across Kenya, Nigeria, Uganda, Ghana, and South Africa. You'll design once, adapt for local context, and scale to millions - working with one of Africa's richest proprietary datasets and a unique distribution model (30,000+ field agents + 300 telesales + digital)
- 🏆 Global recognition: Join a company named by TIME 100 as one of the world's most influential and by the Financial Times as Africa's fastest-growing for 4 consecutive years (2022-2025)
- 🌱 Environmental impact: We're carbon-negative, having displaced over 2.1 million tonnes of emissions
- This role blends strategic leadership with hands-on execution. You'll partner with senior leadership and Product teams to shape business strategy, then personally validate your strategies by building campaigns in CRM platforms. You'll design the experiment, build it yourself, influence Product with the insights, and scale what works across 5 markets
- Your mission: transform CRM from a tactical channel into a strategic revenue engine that drives financial inclusion at scale
- Design and own the growth operating system: Build the segmentation frameworks, experimentation roadmaps, and measurement infrastructure that Product, Operations, and Commercial teams use to drive retention and up-sell across M-KOPA
- Architect behavioural trigger-based up-sell systems: Design the retention and lifecycle programmes that move customers from entry products (smartphones/e-bikes) to high-value bundles (digital loans, health cover, device protection) - unlocking revenue based on payment behaviour and engagement signals
- Validate strategies by building campaigns yourself: Personally build and deploy automated customer journeys in CleverTap/Braze - running hypothesis-driven experiments with control groups, incrementality measurement, and statistical rigour across SMS, WhatsApp, push, and in-app channels
- Influence product and pricing strategy with customer insights: Translate CRM experiments and retention economics into product feature recommendations, pricing changes, and commercial strategy that shapes business decisions
- Scale what works into repeatable playbooks: Turn successful experiments into documented frameworks and systems that enable teams to execute growth initiatives autonomously across 5 markets
Our take
M-KOPA is an asset financing company in East Africa, that provides solar energy solutions to under-served households. The company offers a pay-as-you-go model, allowing customers to access solar products like panels and batteries without upfront costs.
M-KOPA's impact reaches far beyond its innovative financing model. By allowing households to have access to sustainable energy solutions, the company has helped improve overall living conditions for its customers. The widespread adoption of solar products has significantly reduced dependence on fossil fuels, resulting in lower carbon emissions and a cleaner environment.
M-KOPA's robust funding includes debt financing from the U.S. International Development Finance Corporation, which aims to help develop digital connectivity in Kenya. With this and other impressive rounds, M-KOPA is well-positioned to drive renewable energy adoption. By prioritising clean and accessible energy, the company is responding to the growing demand for sustainable solutions and has a proven track record, commitment to innovation, and dedication to uplifting communities. It's clear that M-KOPA is a driving force in ensuring sustainable energy access for millions across Africa and beyond.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 10 rounds)
Nov 2025
$160m
SERIES F
May 2023
$55m
LATE VC
Total funding: $358.1m
Company benefits
- Private health and life insurance
- Remote and flexi working
- Free meals in office
- Fun and collaborative facilities
- Career development opportunities
Company HQ
City Square, Nairobi, Nairobi County
Leadership
Jesse Moore
(Co-Founder & CEO)Previously served as the Director at GSMA and Signal Point Partners.
Chad Larson
(Co-Founder)Current CEO of Kopo Kopo and an Advisor at Blue Haven Initiative and KawiSafi Ventures. Previously worked at the Bank of America for 10 years in multiple roles, including Principal and Head of Structured Municipal Products.
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