Content Strategist, Pointclickcare
13 Month Contract
$91-98k
Healthcare software for smarter care delivery
Be an early applicant
Healthcare software for smarter care delivery
1001+ employees
Be an early applicant
$91-98k
1001+ employees
Company mission
To help providers delivery exceptional care.
Role
Who you are
- The ideal candidate can build a content strategy and then roll up their sleeves to deliver it
- Proven experience in content strategy with a strong executional track record: this role requires someone who builds the plan and delivers the work
- Hands-on experience managing owned channels such as blogs, podcasts, and web content, including editorial planning, writing, editing, and production
- Experience managing agency partners and external content programs
- Strong understanding of how brand content supports top of funnel demand and thought leadership, with the ability to translate PMM and GTM strategy into brand storytelling
- Ability to analyze content performance metrics and translate insights into actionable improvements
- Strong cross-functional collaboration skills, comfortable embedding with multiple teams and pods simultaneously
- Background in healthcare or B2B SaaS marketing is a plus but not required
What the job involves
- PointClickCare is looking for a Content Strategist to own and execute the strategy for our owned brand content channels, including our blog, podcast, web content, long and short form content, and agency partnership brand programs
- This role sits within the Brand Marketing team and is accountable for the owned brand content strategy end to end: from planning through production and performance
- This is a hands-on, executional role backed by strong strategic instincts
- They will embed with marketing pods across the organization, translating product marketing and go-to-market strategy into brand strategy that fuels our top of funnel thought leadership engine
- This role works across multiple marketing pods and subject matter areas, requiring the ability to prioritize across a broad range of opportunities, build strong stakeholder relationships, and identify the content that will have the greatest impact on brand awareness, thought leadership, and audience engagement
- Own the Owned Brand Content Strategy: Develop, manage, and execute the strategy across PointClickCare's owned channels, including the blog, podcast, web, and long and short form content, ensuring a consistent brand voice and point of view
- Execute at a High Standard: Move seamlessly from strategy to production. Plan editorial calendars, write and edit content, manage production workflows, and ship consistently against deadlines
- Translate GTM into Brand: Partner with all marketing pods to translate PMM and GTM strategy into brand content strategy, ensuring owned content supports top of funnel thought leadership objectives and business priorities
- Lead Owned Media Thought Leadership: Develop and execute thought leadership content for PointClickCare executives and subject matter experts across owned media channels, translating their expertise into compelling, differentiated content for the blog, podcast, and other owned formats where needed
- Drive Content Distribution: Develop channel and distribution strategies that extend the reach and impact of owned content, partnering with demand, social, web, and other teams to ensure content reaches priority audiences
- Manage Agency Partnership Brand Programs: Serve as the day-to-day executional lead on brand-related agency programs, managing deliverables and deadlines
- Cross-Pod Collaboration: Interface with product marketing, demand generation, and growth to align content with campaign priorities and audience needs, acting as the connective tissue between brand and the pods
- Measure and Optimize: Track content performance across owned channels, report on key metrics, and use insights to refine the strategy and editorial mix
- Content Frameworks and Best Practices: Establish guidelines for brand storytelling, content positioning, and channel strategy that raise the bar for content across the organization
- Own SUMMIT Content Strategy and Support Event Deliverables: Lead the owned content strategy for PointClickCare’s annual SUMMIT conference, developing the editorial approach and content plan across pre-event, onsite, and post-event channels, including podcast, blog, and paid media content
- Support the development and review of attendee-facing deliverables, including registration and SUMMIT website copy, session titles and descriptions, presentation editing, booth messaging, wayfinding, hype videos, and other event content to ensure a cohesive and engaging experience
- Support Employer Brand Content Strategy: Partner with People, Talent Acquisition, HR, and other key stakeholders to support the employer brand content strategy
- Develop and edit employee stories, recruitment campaign content, careers-focused web content, and other materials that bring PointClickCare’s culture and employee experience to life while maintaining a consistent brand voice
- Contract duration: 13 months
Our take
The demand for long-term support for the elderly is growing, putting pressure on the already overstretched aged care industry. PointClickCare aims to solve this problem by providing care providers with a suite of cutting-edge software tools.
PointClickCare's software gives caregivers access to immediate, point-of-care data insights into their patients. This is proven to improve patient outcomes, ease care transitions and improve efficiency. Having been founded in 1997, PointClickCare is now one of the biggest names in care tech and its software is used by over 30,000 care facilities.
PointClickCare has made a series of partnerships - such as with pharmaceutical corporation Pfizer, and ChartPath, a leading EHR solution for care practices - alongside acquiring the connected care platform Audacious Inquiry. These partnerships and acquisitions aim to improve its adaptability in the market. The company has demonstrated strong ambition and performance, showcased by its being named the top long-term care software provider by KLAS four times in a row.
Steph
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Feb 2024
$0.1m
GRANT
Feb 2018
$141.6m
LATE VC
Total funding: $226.2m
Company HQ
Fashion District, Toronto, ON
Leadership
Dave Wessinger
(Co-Founder & CEO)Dave co-founded PointClickCare in 1997.
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