Creative Director, ServiceNow

Campaigns

$162.2-223k

+ Variable/incentive compensation + ESPP

Expert level

Remote from Canada, US

Cloud-based digital workflows for enterprises

Posted today

Cloud-based digital workflows for enterprises

1001+ employees

B2BEnterpriseInternal toolsProductivitySaaSCloud Computing

Posted today

$162.2-223k

+ Variable/incentive compensation + ESPP

Expert level

Remote from Canada, US

1001+ employees

B2BEnterpriseInternal toolsProductivitySaaSCloud Computing

Company mission

To transform IT to revolutionize the enterprise.

Job

Company

Role

Who you are

You're a conceptual creative leader first, and being technically fluent comes as second nature. You can go deep on platform, data, and AI capability, then come back up with the headline, the metaphor, and the through-line that lands with a CIO and a CFO in the same room
You see every brief – digital, social, film, activation, OOH – as a chance to build the brand while it does its job
15+ years in the creative industry, including at least 5 years leading integrated, digital-first campaigns in-house, with a portfolio that shows work for modern technology or B2B brands
Set the a creative vision grounded in brand truth, product truth, and customer insight
Lead teams, contractors, and partners to build campaigns that build brand and generate demand, in market, around the world
Translate complex platform, data, and AI capability into headlines and territories that hold up in front of technical and business buyers alike
Partner with strategists on the brief process, and with stakeholders to optimize digital creative against real in-market performance
Pressure-test every idea against the competitive set – know the category, and make sure our work never sounds like anyone else's
Comfortable reading a product spec, a roadmap, or an analyst report and coming out the other side with a concept
Strong presenter, able to sell big creative thinking to senior executives across the org
Experience in B2B – ideally enterprise SaaS, cloud, or platform technology – where the product is technical and the buyer is a committee
Still hands-on, still making the work yourself when it counts

What the job involves

The ServiceNow Creative Brand & Strategy team is a passionate team of creative thinkers and doers, responsible for shaping the future of the ServiceNow brand. We're looking for a Creative Director, Campaigns who can turn dense technical truth into ideas people remember – and who's led that kind of work before
Ou'll work with a cross-functional team of art directors, writers, brand managers, and designers to set the creative vision and execute at the highest level, and you'll do it knowing exactly what the rest of the enterprise software category is saying – so ours never sounds like it

Our take

ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations, transforming old, manual ways of working into modern digital workflows. The company was founded in 2004 with a vision to build a cloud-based platform that would enable regular people to route work effectively through the enterprise.

Much as Salesforce enables a company to manage its external clients by keeping a record of all contacts and interactions, ServiceNow promises an internal system to meet the needs of employees. It has succeeded in claiming half the market, setting itself apart from legacy IT service-management software players like BMC Software, Hewlett Packard Enterprise, Cherwell Software and CA Technologies.

The company's success comes from two product traits: simplicity and customisability. ServiceNow's IT tools don't require the IT department to set them up. Once running, they offer a single collection centre for requests, data points and checklists, all of which can in turn be analysed by algorithms to predict needs, flag concerns and measure efficiency.

The company has more than 7,700 customers, including 85% of the Fortune 500 list of the United States' largest corporations. ServiceNow now looks to increase its revenue threefold in the upcoming years and has entered into a 5-year partnership plan with Visa, beginning with the launch of a Visa-integrated dispute resolution solution for issuers. The company is prioritising organic growth over mergers and acquisitions, with a target revenue of $15B, something which its Visa partnership will no doubt aid in achieving.