Growth Marketing Manager, Foursquare

Contract

Salary not provided

The hourly compensation range is $75-$80/hour, however actual salaries can vary based on a candidate’s qualifications, skills and competencies, as well as location.

Senior level

Remote from US

Location data platform

Job no longer available

Location data platform

501-1000 employees

B2CB2BBig dataLocation servicesSaaSData Integration

Job no longer available

Salary not provided

The hourly compensation range is $75-$80/hour, however actual salaries can vary based on a candidate’s qualifications, skills and competencies, as well as location.

Senior level

Remote from US

501-1000 employees

B2CB2BBig dataLocation servicesSaaSData Integration

Company mission

To create technology that constructs meaningful bridges between digital spaces and physical places.

Job

Company

Role

Who you are

B2B Tech Background / Startup experience, preferably with experience in both enterprise sales and PLG growth
Experience in delivering against goals for MQL, Qualified leads and pipeline influence, as well as product registrations
Copywriting experience for B2B marketing campaigns including storyboards and creative briefs
Experience marketing to a technical audience
Analytical with a strong attention to detail
Ability to operate independently and effectively to manage multiple projects and deadlines
5+ years of experience in marketing demand generation and B2B marketing role
Experience in Marketo (or the like), Knak, Salesforce, Google Analytics, Digital media
Experience working in a project management tool such as Canva, JIRA, Workfront, etc
Your own unique talents! If you don’t meet 100% of the qualifications outlined above, we encourage and welcome you to still apply!

What the job involves

In this role you will work with stakeholders across Sales, Product Marketing, Creative, RevOps and Web Engineering in addition to external agencies (media). The Marketing Manager, Growth will report to the VP of Marketing Operations
KPI’s include funnel metrics achievement for ‘enterprise sales’ products (MQL’s through to pipeline generation), and PLG products through product registration
Develop and execute a multi-channel demand generation strategy to generate qualified leads - from paid digital advertising and media, through email, you’ll be responsible for helping to develop Foursquare’s demand generation campaign program
Partner with Product Marketing and B2B Marketing to conceptualize content for campaigns and ensure messaging is consistent across all channels
Analyze campaign results, implement optimizations, and identify incremental campaign opportunities
Optimized user journeys (using segments developed by Marketing Ops) - improving our onboarding process / MQL from nurture and evaluate our user journey through retention streams
Vet lead quality and nurture leads that don’t meet sales qualification (ie size etc) with custom outreach / leading to sales outreach

Our take

Foursquare was originally built as an app that used mobile phone GPS to 'check in' at certain locations. Over time, it has transformed from a user location check-in app into a large location platform that provides analytics for several business and consumer products.

Foursquare operates in a crowded market, but by continually innovating, it has successfully fended off competitors. However, with the likes of Google Maps and Facebook Places in the same industry, it will continuously need to set itself apart. Foursquare shows its appeal, though: major players, including Twitter, Uber, Apple Maps, and Airbnb, to name a few, use the platform.

The company has an ambitious goal of bringing "Foursquare Everywhere", with part of its strategy to grow by acquisitions. For example, it acquired Unfolded, a geospatial analytics firm, to help enhance its analysis of location data. Foursquare has also made a deal with social media giant TikTok to provide insights into users' in-store activity to monitor the effectiveness of ads on the video platform, and with Constellation Network to give insights into restaurant and retail business traffic trends.

Steph

Company Specialist at Welcome to the Jungle

Insights

Top investors

40% female employees

-3% employee growth in 12 months

Glassdoor (3.1)

Company

Funding (last 2 of 9 rounds)

May 2019

$150m

SERIES G

Oct 2018

$33m

LATE VC

Total funding: $394.4m

Company benefits

Work from home opportunities
Learning and development programs from individual contributors to managers
Individual, professional coaching for all full-time employees
Flexible time off - rest and recharge when you need it!
Comprehensive and competitive health, vision, dental, life insurance
401(k) with company match
Family planning programs via Carrot and Maven
Employee Resource Groups to help you stay connected

Company HQ

Flatiron District, New York, NY

Leadership

Dennis Crowley

(Co-Founder & Co-Chair)

Having studied at New York University, Dennis co-created the big game projects PacManhattan and ConQuest before founding Dodgeball, which he managed after its acquisition by Google in 2005. In 2009, he co-founded Foursquare with Naveen Selvadurai.

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