Senior Marketing Analyst, Boulevard
$105.5-150.7k
+ Equity
Business management platform for self-care businesses
Open for applications
Business management platform for self-care businesses
201-500 employees
Open for applications
$105.5-150.7k
+ Equity
201-500 employees
Company mission
To empower everyone to look and feel their best – one client, professional, appointment, and business at a time.
Role
Who you are
- Strong candidates will have experience in B2B SaaS marketing and a deep understanding of the role that Marketing plays in accelerating a company’s growth
- You are right for this role if you have excellent relationship-building skills, love to problem-solve with Marketers (we’re a fun group!), and have excellent analytical, communication, and data visualization skills
- The right person for this role thrives in a fast-paced and team-focused environment
- 5+ years experience in marketing analytics, statistics, or data science with a solid understanding of the GTM motion
- Experience in industry-best marketing analytical approaches and methodologies including Multi-Touch Attribution, Marketing Mix Modeling, A/B, Multivariate, and Lift Tests
- Experience with Sigma Computing or similar data visualization tools
- Experience with web analytics tools such as Google Analytics
- Strong data storytelling and visualization skills
- Deeply collaborative, curious, and entrepreneurial with the ability to synthesize analytical results, provide business input, and share results with stakeholders to drive actions and measurable outcomes
- Familiar with Salesforce and Marketo
What the job involves
- As the Sr Marketing Analyst, you will support the Marketing organization by providing insights and recommendations to improve campaign performance, drive revenue growth, and enhance customer engagement
- This role reports to the VP of Finance and Strategy and directly supports the priorities set by the Chief Marketing Officer, along with the Marketing Leadership Team
- Analyze the Marketing funnel pre-sale and post-sale to discover insights and provide actionable recommendations that will help improve the performance of Marketing programs, including Customer Lifecycle initiatives for adoption and expansion
- Develop dashboards and visualization tools to monitor campaign performance and report on the effectiveness of marketing initiatives, including ongoing programming and channel reporting
- Analyze performance across all Marketing channels on a recurring basis (weekly, monthly, and quarterly)
- Lead web reporting analytics (GA4) to help strategize how to increase overall web traffic, improve site experience, convert viewers into engaged visitors, and generate more leads
- Analyze the customer journey and funnel performance to recommend a multi-touch attribution model that deepens our understanding of different sales and marketing touchpoints and how to best optimize our GTM approach
- Analyze the buyer’s journey to identify the most effective channels and touchpoints that will accelerate prospects in the pipeline
- Work with Marketing leadership daily to understand core questions and provide insights
- Work with Finance on monthly and quarterly budget development and partner with CMO and Marketing Leadership Team to track and allocate marketing investments to optimize channel mix and achieve business goals
Our take
Boulevard is a business management platform developed to help streamline the operations of appointment-based businesses, particularly spas and hairdressers. Boulevard addresses the challenges of spas and hairdressers by designing software that makes it easier to automate workflows, scheduling, and pricing, helping drive customers through their doors.
The global spa and salon market is expected to reach a market size in excess of $215 billion by 2026. Traditionally, appointment-based businesses are heavily reliant on paperwork and receptionists, but Boulevard is looking to modernise the industry by helping drive efficiencies, profit, and better customer experience.
Boulevard is one in a sea of companies offering software to digitizing appointment-based businesses. However, the substantial funding it has raised across multiple rounds demonstrates that it has maintained traction in the market as it grows, with investment cited to go towards hiring talent and building more tools to reach a wider set of users. To bolster its offering in a competitive marketplace, Boulevard launched Boulevard Capital in 2024, a growth funding platform for businesses that use its booking software.
Steph
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
57% female employees
0% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Aug 2022
$70m
SERIES C
Nov 2020
$27m
SERIES B
Total funding: $108m
Company benefits
- Premier Health Benefits - 100% coverage plan options from Blue Shield of CA, Beam, and VSP
- Flexible Vacation & PTO
- Quarterly Bonus - Get rewarded when we reach our revenue targets
- 401k Match
- Boulevard Bucks - Get $200 to experience a Boulevard partner or self-care provider every quarter
- $250 upon signing and $75 monthly for your home workspace
- Fully Remote
Company values
- Fashion the future: We are creators obsessed with designing solutions that are as elegant as they are powerful. We dream big and anticipate tomorrow’s needs today
- Win with service: We treat our customers with the same enthusiasm, attention, and incredible service that they give to their clients. We lead with kindness and empathy, and we forge meaningful relationships that go beyond technology
- Thrive together: We are committed to the success of those around us – our colleagues, our customers, and the entire self-care community. We treasure learning, humility, and inclusion, and we thrive on working with those who make us better
- Share the passion: We not only build world-class technology that self-care professionals deserve — we share their love for helping people look and feel their best
Company HQ
Central LA, Los Angeles, CA
Articles
Leadership
Matt Danna
(CEO)Started their career with 6 years in Product at DeviantArt, before working at Fullscreen as VP of Product. After brief Product Consultancy roles, they co-founded Boulevard as CEO in February 2016.
Sean Stavropoulos
(CTO)They studied at California Polytechnic before working as a Honeywell Aerospace Systems Engineer and in Engineering at Fullscreen for almost 3 years. They spent a year as a Startup Consultant before co-founding Boulevard with Matt.
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