Social Media Manager, Live Nation
CA$70-75k
Entertainment events promoter and producer
Be an early applicant
Entertainment events promoter and producer
1001+ employees
Be an early applicant
CA$70-75k
1001+ employees
Company mission
To help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- 3-5 years of experience with key platforms including Facebook, Instagram, X, Youtube, Snap, Tik Tok, and other social media platforms
- While this is a 10-6 in-office role, availability to work on evenings and weekends will be required
- Proficiency with Google Workspace, Asana, Slack, Sprout, Canva, and other workplace tools
- Basic graphic design skills including resizing and editing assets for social media
- A passion for events, marketing, and social media
- Clear and persuasive copywriting skills with the ability to adjust based on different formats, brands, and tones
- An exceptional ability to multi-task, stay organized, and manage multiple tight deadlines and high volume across a team, while staying adaptable to changing priorities and project needs
- Strong analytical skills to create impactful reporting, identify insights, and make data-driven decisions
- A creative thinker and self-starter who thrives in a high-pressure environment and has the ability to take direction while also displaying strong personal initiative
- A positive, proactive attitude, incorporating integrity, confidentiality and discretion
- Ability to thrive within a team environment
What the job involves
- This is a full-time role within the social media team
- In this role, you will report to the Director, Social Media, working closely with the social media and marketing teams
- Your work will contribute to the areas of venue marketing, communications, and event marketing ranging from clubs to stadium level concerts across Canada
- You will be part of the team responsible for organic social posting, social content development, and customer service, including night of show content capture and posting
- Posting across several social channels with high public visibility, and quick pace of output, always ensuring required approvals are in place
- Posting night of show content for concerts, events, venues, and festivals, including during evenings and on weekends
- Managing an extensive content calendar with shifting timelines and priorities, across multiple platforms, and working with various stakeholders
- Writing copy and pairing with assets for use for various venue brands, and across a variety of different scenarios, genres, and channels
- Proofing content and copy to ensure quality and accuracy of all assets before posting
- Generating assets for venue and brand campaigns
- Troubleshooting, escalating, and responding to a high volume of customer service inquiries and DMs
- Responsiveness on high level issues in real time, including during evenings and weekends
- Collaborating with other team members to build and execute content plans for key events and venues
- Create regular recaps and reporting to test and track metrics, and provide data-driven recommendations
- Staying current on relevant social media platforms and opportunities that would be appropriate for Live Nation Canada’s channels
- Collaborating with, and supporting, other departments and areas of the business
- Working within shared calendars, tracking documents, and project management platforms
- Participating in special projects and performing other related duties as requested
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2005, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Company benefits
- HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Paid time off policy including holidays, sick time, and day off for your birthday, free concert tickets
- WEALTH: 401(k) program with company match, Stock Program Reimbursement
- FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
- OTHERS: Volunteer time off, crowdfunding network
Company HQ
Beverly Hills, CA
Leadership
Michael Rapino
(CEO & President)Michael joined Live Nation Entertainment in 2005 as CEO and President. Previously, he spent 10 years in various Marketing and Entertainment roles at Labatt's Breweries of Canada. He also held several roles at Clear Channel Communications, including CEO and President of Global Music.
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