Director of Paid Social, Zeta Global
$100-140k
+ Equity
More information about location
The AI marketing cloud
Be an early applicant
The AI marketing cloud
1001+ employees
Be an early applicant
$100-140k
+ Equity
More information about location
1001+ employees
Company mission
To enable brands to build repeatable and scalable programs that accelerate business growth, efficiently, and effectively, and drive higher ROI on their marketing investments.
Role
Who you are
- This role requires a high level of expertise across the social ecosystem, with a primary focus on large-scale campaigns across Meta and TikTok, as well as exposure to Snapchat, LinkedIn, Reddit, and Pinterest
- 5+ years of hands-on experience in Paid Social advertising
- Meta Expertise: Advanced, expert-level knowledge of Meta Ads Manager is required
- Client-Facing Excellence: A proven track record of managing high-touch client relationships and thriving in a consultative, partner-based role
- Strategic Ability: Demonstrated success in translating complex business goals into actionable social media strategies and "great ideas" that drive growth
- Platform Knowledge: Strong experience with TikTok is highly preferred. Familiarity with LinkedIn, Snapchat, Reddit, or Pinterest is a plus
- Technical Proficiency: A deep understanding of media mechanics, including KPI optimization, audience targeting, pixel/technical implementations (CAPI), and budget management
- Attention to Detail: Meticulous quantitative skills and a high bar for quality and accuracy in campaign execution
- Education: BA/BS degree, including quantitative coursework (exceptions made for highly experienced candidates)
What the job involves
- The Paid Social Director is a full-time position on the Media Activation team, responsible for managing end-to-end paid social campaigns for both brand-direct and agency clients
- Responsibilities encompass overseeing all aspects of campaign setup, optimization, and analysis, beginning with serving as a strategic partner and primary point of contact for our clients
- We need an expert who thrives in client-facing situations, someone who can identify what clients need and guide them in the right direction to best support their business goals
- The role requires a combination of hands-on ad management and delegation of core duties to internal operations teams
- You will be given the autonomy to make operational decisions based on your knowledge of the paid social advertising space and will be expected to proactively manage expectations to ensure we are a true partner, not just an activation team
- Strategic Client Partnership: Serve as the primary strategic lead, moving beyond execution to act as a partner that drives the client's business forward with proactive ideas and growth strategies
- Client Relationship Management: Lead all aspects of client communication and campaign onboarding, ensuring expectations are met and proactively identifying ways to support the client's business needs
- Strategic Insights & Reporting: Deliver performance updates on a cadence aligned with client requirements. These updates should go beyond basic metrics to provide meaningful insights that guide broader business decisions
- Platform Performance: Drive results for large-scale campaigns primarily on Meta and TikTok, with additional management of LinkedIn, Snapchat, and other social channels as required by the client
- Team Oversight & Execution: Coordinate with internal operations teams to prioritize tasks and maintain a high standard of execution accuracy across all accounts
- Data Strategy: Use the Zeta Data Cloud to identify and implement sophisticated audience targeting strategies to improve campaign performance
Our take
Zeta Global is a cloud-based AI marketing platform helping companies acquire, grow and retain customers more efficiently. Its flagship Zeta Marketing Platform (ZMP) combines identity resolution, consumer intelligence, and omnichannel activation into a single platform. Using one of the industry's largest proprietary database and advanced AI, Zeta makes personalized marketing simple for enterprise brands worldwide.
Its platform is particularly valuable in today's privacy-first, data-driven marketing environment. It helps brands understand individual customers and deliver relevant experience across every channel, from email and SMS ot digital and social. Serving top advertisers and Fortune 500 companies, Zeta turns complex data into actionable insights, so markets have a deeper relationship with their customers and drive measurable results in a competitive landscape.
Recently, Zeta expanded its capabilities with acquisition of Marigold's enterprise software business, adding over 100 enterprise clients and new loyalty and engagement tools. This strenghten's Zeta's "One Zeta" model, creates cross-selling opportunities, and extends its footpirnt in EMEA and APAC. Also backed by strong AI investments, a massive proprietary identity graph, and consistent revenue growth, Zeta is in a good position to help brands deliver smarter, more personalized marketing at scale for years to come.
Steph
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2017
$115m
SERIES F
Jul 2015
$125m
LATE VC
Total funding: $310m
Company HQ
Midtown South, New York, NY
Leadership
David A Steinberg
(Co-Founder, CEO & Chairman of the Board)Prior to founding Zeta and CAIVIS, they founded InPhonic, the largest seller of wireless phones and communications products and services on the Internet. InPhonic was #1 on Inc. 500 list of fastest growing companies in 2004
John Sculley
(Co-Founder, Vice Chairman of ther Board & Investor)Former CEO of Apple Computer. They joined Apple in 1983 when the Company had $600 million in revenues; by the time they left, Apple's revenues exceeded $8 billion.
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