Content Marketing Manager, EnergyHub
$100-200k
More information about location
Energy management platform
Open for applications
Energy management platform
101-200 employees
Open for applications
$100-200k
More information about location
101-200 employees
Company mission
To empower utilities and their customers to create a clean, distributed energy future
Role
Who you are
- 5+ years in content marketing, ideally in technology or clean energy, with the ability to be both hands on and strategic
- Belief in the ability of great stories to help decarbonize our electricity system
- Ability to communicate highly-technical subject matter in an accessible manner
- Deep understanding of audiences and buyer personas and how to create content that resonates with target audiences
- Experience using data to guide content development and optimization
- Proven ability to develop and execute content marketing strategies to achieve specific goals
- Excellent writing and editing skills
- Collaborative, cross-functional team player
- Project management experience and the ability to work independently on multiple projects while staying highly organized
- Experience using marketing tech stacks and CMS (HubSpot, Salesforce, and Wordpress or equivalent CMS preferred)
What the job involves
- We’re at an important moment in our company’s growth trajectory and looking for a Content Marketing Manager to supercharge our content development and distribution capabilities. You’ll lead the effort to educate EnergyHub utility clients on how to deliver a reliable, decarbonized electricity system
- As Content Marketing Manager, you’ll oversee content creation and distribution in paid and owned channels, accelerating our impact with expert project management skills, knack for using data to inform strategy, and ability to work with creatives and technical teams with equal ease. You will collaborate closely with internal stakeholders and external resources to develop and execute our content roadmap, activate campaigns, and optimize content-related processes
- Content strategy:
- Lead development of annual content roadmap
- Define campaign objectives in partnership with Product Marketing, Sales, Partner Solutions, and Client Success teams to ensure alignment of content roadmap with company strategy
- Lead development of paid and owned content calendar
- Content development:
- Lead content development process for marketing campaigns, customer marketing program, and stand-alone communications
- Create briefs and manage content development process, engaging stakeholders for input and review as required
- Oversee development of high-quality assets including white papers, fact sheets, case studies, blog posts, email copy, video content, social posts, conference and awards abstracts, and ad copy with additional asset types as needed
- Audit existing content and identify opportunities for optimization and extension via new formats to increase reach and value of existing assets
- Use insights to optimize new content and existing web properties
- Manage external resources supporting content development, including external agency, copywriters, graphic designers, and video production and website agency partners
- Develop and iterate on content best practices through testing of content types, messaging, and distribution channels
- Reporting:
- Own paid media reporting and leverage performance insights to optimize and guide ongoing paid media planning and strategy
- Collaborate with the marketing operations team to track and report on campaign-driven pipeline influence and revenue impact
- Content distribution:
- Maintain brand website, ensuring it’s up to date with the latest positioning and content
- Oversee and manage B2B email marketing program, owned social media channels, and digital community engagement
- Own paid media strategy, traffic assets to paid media partners
- Cross-team collaboration:
- Partner with Integrated Marketing team members to maintain library of brand marketing resources for internal and external partners
- Maintain EnergyHub content library
- Other duties as assigned
Our take
Power grids are becoming increasingly complicated due to the increased usage of distributed energy resources (DER) in homes such as electric vehicles, home batteries, and thermostats. This complexity arises from the fragmented nature of DER providers and their lack of integration with management systems, making it difficult for renewable energy and other advanced grid services to operate reliably.
EnergyHub provides a DER management system that facilitates the management of DERs at scale, helping to provide the digital infrastructure for flexible electricity demand, voltage and frequency regulation and real-time analytics. It also provides end-to-end support for the acquisition, enrollment, and aggregation of customer-owned DERs.
Whilst the DER industry faces significant challenges in integrating into existing power grids, EnergyHub is providing the infrastructural and data flexibility required to future-proof the reliability of power networks. The company partners with major DER providers - Siemens, Nest and Tesla to name a few - and provides the technical support required for them to meet their long-term strategic goals and work towards a renewable future.
Steph
Company Specialist at Welcome to the Jungle
Insights
29% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jun 2024
$1.5m
GRANT
Aug 2011
$14.5m
SERIES B
Total funding: $31.6m
Company benefits
- 401(k) with employer match
- HSA and FSA options
- Medical opt-out allowance
- 100% paid medical insurance for employees
- Tuition reimbursement and continuing ed stipend
- Work from our Brooklyn or Burlington office, or fully remote
- Dog Fridays at Brooklyn HQ
- Company happy hours
- Wellbeing subsidy
- Bi-annual full-team meetings at our Brooklyn HQ
Company HQ
Fort Greene, NY
Leadership
Seth Frader-Thompson
(President)Director of Business Development for Honeybee Robotics from 2003 to 2007.
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