Senior Growth and Digital Manager, Handshake
$125-150k
+ RSUs
More information about location
3 days a week in office
College career network and job board
Open for applications
College career network and job board
501-1000 employees
Open for applications
$125-150k
+ RSUs
More information about location
3 days a week in office
501-1000 employees
Company mission
To democratize access to opportunity and ensure any student can build a great career no matter who they know, where they live or what school they attend.
Role
Who you are
- 5-7+ years proven experience in B2B SaaS performance marketing, digital marketing, or a growth marketing role
- Strong business acumen with demonstrated success implementing paid digital performance media channels including digital and offline
- Demonstrated success driving new customer acquisition using segmentation, personalization and triggered communications
- Experience paid search, paid social, display, radio, OOH, and programmatic
- Fluency with digital ad channel data, metrics, measurement, and analytics
- Ability to lead multiple initiatives and deliver under tight deadlines
- Experience building strong rapport and partnership with Demand Generation, MOPS, GTM Ops, and Product
- Proficiency with Salesforce, LinkedIn Advertising Platform, Google Ads
- Product-led growth experience is a plus
- Must be willing to work in the San Francisco or NYC office 3 days per week on Mondays, Wednesdays, and Thursdays
What the job involves
- In this role, you will be responsible for defining and managing Handshake's omni-channel digital and offline advertising campaigns to meet customer acquisition targets for both our enterprise and self-service products
- Reporting to the Senior Manager, Demand and Campaign Marketing, you will own the execution, optimization, and operations of paid media channels, working to improve campaign performance through testing and innovation
- You will manage a variety of channels including paid search, paid social, display, radio, print-media, out-of-home and more, while developing forecasts and budgets for these initiatives
- The role requires analyzing campaign effectiveness, providing insights for continuous optimization, and building processes to scale emerging media
- Define and manage digital and offline advertising strategy to achieve acquisition targets and lower customer acquisition costs
- Own operations, optimization, and execution across all paid search ad channels to deliver against pipeline creation (growth) and ROI (quality) goals for the business
- Test and optimize on a per-channel basis to improve campaign performance
- Identify and deliver innovation opportunities to bring fresh, creative thinking to ensure Handshake leverages digital and offline advertising to the fullest extent
- Understand the full buyer’s journey from awareness to conversion and proactively consider how growth marketing can support at every stage in the journey
- Drive reporting and analysis on campaign and channel effectiveness to provide actionable insights and make informed decisions for continuous optimizations across operations, targeting, creative, and landing pages
- Manage channels which include paid search, paid social, radio, video, display/programmatic, sponsored content, YouTube
- Develop forecasts and budgets, driving and executing spend optimization decisions rapidly
- Ability to A/B test and draft compelling messaging to convert audiences across channels
- Build net new processes and roadmaps to scale emerging media
Our take
The three founders of Handshake established their company in an attempt to eliminate inequality and make the student hiring landscape fairer. The Handshake platform acts as a LinkedIn for college students, pairing students from every walk of life with more than 650K employers, including the entire Fortune 500, which includes Google and Nike.
The graduate recruitment platform is open to any student with a valid @.edu email address, with more than 12 million active users from thousands of colleges and universities. With a student-first philosophy, the company generates revenue from both universities and employers rather than students.
Valued at $3.5B, Handshake has gained traction in a competitive market, although it has strong competition from recruiting giants LinkedIn and Indeed. It stands out, however, by helping students build new relationships and skills, rather than simply making connections to people they already know.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Jan 2022
$200m
SERIES F
May 2021
$80m
SERIES E
Total funding: $434m
Company benefits
- 💰Equity and ownership in a fast-growing company
- 🍼16 Weeks of paid parental leave for birth giving parents & 10 weeks of paid parental leave for non-birth giving parents
- 💝Comprehensive medical, dental, and vision policies including LGTBQ+ Coverage. We also provide resources for Mental Health Assistance, Employee Assistance Programs and counseling support
- 💻Handshake offers $500/£360 home office stipend for you to spend during your first 3 months to create a productive and comfortable workspace at home
- 📚Generous learning & development opportunities and an annual $2,000/£1,500 stipend for you to grow your skills and career
- 🏦401k Match: Handshake offers a dollar-for-dollar match on 1% of deferred salary, up to a maximum of $1,200 per year
- 🏝 All full-time US-based Handshakers are eligible for our flexible time off policy to get out and see the world. In addition, we offer 8 standardized holidays, and 2 additional days of flexible holiday time off. Lastly, we have a Summer and Winter #ShakeBreak, two one-week periods of Collective Time Off
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Garrett Lord
(Co-Founder & CEO)Majored in Computer Science at Michigan Technological University. Interned at Palantir Technologies before co-founding Handshake in 2012.
Ben Christensen
(Co-Founder)Graduated from Michigan Technological University with a degree in Computer Networking & Systems Administration. Interned at Target and worked as a Developer at Up and Running Software. Was part of Arbor Networks' ASERT Security Research team.
Scott Ringwelski
(Co-Founder)Attained a degree in Computer Software Engineering from Michigan Technological University. Co-founded Handshake in 2012.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 28 more jobs at Handshake