Innovation Commercialisation Manager, Diageo

Salary not provided

Bonus available

Expert level

Amsterdam

Alcoholic beverage company

Job no longer available

Alcoholic beverage company

1001+ employees

B2CRetailFoodManufacturing

Job no longer available

Salary not provided

Bonus available

Expert level

Amsterdam

1001+ employees

B2CRetailFoodManufacturing

Company mission

To be one of the best performing, most trusted and respected consumer products companies in the world.

Job

Company

Role

Who you are

10+ years experience in commercial, marketing or other business functions with a consistent track record in business delivery
Exceptional project management skills with ability to work with ambiguity and at pace with multiple projects
Outstanding ability to build and nurture genuine relationships based on mutual trust and respect
Successful management of senior team members at all levels, contributing to strong and positive outcomes
A history of working across media, digital, experiential, PR, culture, social and with external agencies
Experienced in working across multiple markets/countries

What the job involves

Innovation is the heart of Diageo and plays a key role in brand building enabling brands to improve equity, access new consumers and occasions as well as enticing premiumisation and crafting incremental value for our customers
You will play a meaningful role in translating the Northern European innovation pipeline into a commercial reality
You will achieve this through concept and design, commercialization of each project, and supervision of a perfect activation across all touchpoints
The role works closely with the European Innovation, Sales, and Marketing teams throughout all the process
Our customers and the trade are encouraged by our innovation agenda – the pipeline is rooted in our customer, consumer and market insight and opportunities. You will ensure all innovation has clear consumer and customer needs
Clear thought through Commercialization – Lead the commercialization of our innovation pipeline, working with marketing and sales to ensure our organization is set up for commercial success with all launches
Outstanding launches – our execution is the envy of our peers. You will work with a cross-functional team of Brand, Activation and NRM to lead excellent launch, champion and exit plans, interventions when needed and ensure we deliver our AOP. This should include a three-year plan at launch
Supervise and Review Execution – Partner with Marketing to ensure clear review and course accurate where needed for all Northern Europe launches. Support the development of the innovation strategy with the Northern Europe LT and work closely with the innovation team in Europe to develop a robust pipeline
Internal and external teamwork – Delegate effectively and influence across levels to make things happen
Creative Problem solving – You can find solutions for business challenges and ensure internal barriers do not get in the way of external success
Commercial Expertise – You have a deep understanding of customer needs, and can use this insight to develop your projects

Application process

Job Posting Start Date : 2024-07-04

Our take

Multinational beverage company Diageo was the result of a merger between Guinness and Grand Metropolitan, a leisure and property conglomerate, in 1997. Spearheaded by then-Guiness executives Anthony Greener and Philip Yea, the merger sent stocks skyrocketing and by December of the same year, Diageo was listed on the London Stock Exchange.

As the owner of many of the global leaders in alcoholic beverages (think Ciroc, Smirnoff, and Tanqueray), Diageo has made a number of savvy acquisitions and sell-offs, expanding its portfolio beyond Europe and into the Americas, the Middle East, and Asia.

Over the past decade, however, it has had to face the rise of craft and independent brewing, with companies like Brewdog becoming new competitors. Rather than acquiring these craft beer companies, Diageo has focused on branding Guinness in a way that fits the craft mould. This involved initiatives like The Brewers Project.

During the early 2020s, Diageo also weathered an alcohol sales decline but has bounced back with a renewed focus on cold brew coffee liqueurs and Guinness blends, as well as further acquisitions that have included that of actor Ryan Reynolds’ Aviation Gin.