Regional Launch Marketing Manager, Industrious
Coworking & private office space
Job no longer available
Coworking & private office space
1001+ employees
Job no longer available
1001+ employees
Company mission
To meet people where they are to deliver a better work experience.
Role
Who you are
- You have launched and scaled marketing tactics for brick & mortar locations at a high-growth company with a national presence in multiple markets
- You possess a sharp understanding of local market dynamics and have experience driving awareness and revenue with limited budgets
- You are comfortable working across multiple channels (paid, owned, earned), with a clear grasp of each channel’s contribution toward lead generation and ROI
- You are a natural collaborator who thrives in cross-functional environments and can manage competing priorities with strong project management skills
- You have an analytical and data-driven mindset and are able to measure performance and extract insights to influence marketing strategies
- You are creative and resourceful, punching above your weight in previous roles while lifting up your teammates around you
What the job involves
- At Industrious, we’re building a world-class coworking experience that combines thoughtful design, hospitality, and flexibility
- We’re looking for a Launch Marketing Manager to play a key role in driving new member acquisition at launching locations
- As a Launch Marketing Manager at Industrious, you’ll be the marketing expert on all things launch—leading the charge on how we expand our footprint in new and existing markets
- With up to 60 planned for next year, you’ll build a repeatable, scalable strategy for meeting occupancy goals while layering in market-specific tactics to drive awareness, demand, and revenue for launching locations
- Reporting to the Director of Growth Marketing, your home base will be on the marketing team, you’ll be deeply embedded in cross-functional launch teams, working side-by-side with operations and sales to ensure every launch is set up for success
- We are looking for a kind, thoughtful, quirky team player who doesn’t take themselves too seriously
- This role is based in NYC, Austin, Atlanta, Chicago, or the DC area
- Willingness to travel ~20% of the time
- Build and own the strategy for scaling marketing efforts for new Industrious locations, ensuring we are operationalizing tried and true tactics, while also developing customized, market-specific campaigns alongside our local teams
- Lead cross-functional working groups across operations, sales, and marketing, aligning stakeholders on strategies and priorities for each new location – from brainstorming sessions and kick off calls to insight shareouts and wrap reports
- Develop differentiated strategies for our sub-brand (Indy by Industrious) and additional product offerings, giving a unique voice and edge to each
- Create, manage, and continuously refine the “Launch Playbook,” providing local teams with clear guidance on how to operationalize tactics in their markets
- Design and deploy paid and organic marketing campaigns to drive awareness and meet occupancy targets
- Track performance, analyze results, and share insights to optimize future launches and improve ROI
- Identify and execute opportunistic, market-specific activations that complement scalable playbook tactics
- Serve as a thought leader for how successful tactics for US launches can be scaled to international markets
Our take
Industrious was founded in 2012 when its creators noticed that people often work d better in hotel lobbies and coffee shops than in traditional offices. This inspired the company to develop flexible workspaces that blend the casual environment of public spaces with the resources, security, and professionalism of an office setting.
Shared flexible workspaces are nothing new, but Industrious has successfully differentiated itself from larger competitors like WeWork by focusing on management contracts with landlords rather than leasing properties. The company has seen its revenue triple in recent years and has even taken over WeWork's former headquarters in Manhattan.
As demand for smaller, flexible office spaces grows, Industrious is thriving. With partnerships like CBRE and its expansion into key markets, the company is ready to capitalize on the shifting trends in office space.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
May 2022
$100m
GROWTH EQUITY VC
Aug 2019
$80m
SERIES D
Total funding: $322m
Company benefits
- Healthcare - We care deeply about the physical and emotional well-being of our employees. That’s why we offer a range of plan options through United Healthcare, including a variety of employer-paid plans that provide coverage for employees and their families
- Flexible Vacation Time - At Industrious we have a flexible PTO policy. This encourages people to enjoy life outside of work, recharge and look after their mental and emotional health. Take the time you need to have a balanced and fulfilling personal life
- Paid Parental Leave - Families come in all shapes, sizes, and types. We welcome each new addition with generous paid leave so that you can bond with your new child
- Learning & Development Grant - We’re committed to your professional development. We’re proud to offer a yearly grant so that you can take a class or learn a new skill
- Employee Resource Groups - These groups support, promote, and celebrate team members united around shared characteristics or life experiences
Company HQ
Union Square, New York, NY
Leadership
Jamie Hodari
(Co-Founder & CEO)Prior to Industrious, they co-founded and served as the CEO at Kepler, a rapidly growing experimental university that Scientific American called a "daring global experiment" to bring "top-tier instruction to the neediest parts of the planet."
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