Senior Marketing Operations & Analytics Associate, Bitwise
$120-145k
+ Equity
Providing cryptocurrency index funds for investors
Be an early applicant
Providing cryptocurrency index funds for investors
21-100 employees
Be an early applicant
$120-145k
+ Equity
21-100 employees
Company mission
To help investors make the most of the rapidly-emerging cryptocurrency asset class, through index funds and investments products they can trust.
Role
Who you are
- You have a bachelor’s degree or equivalent
- You have 5+ years of combined experience in marketing and operations/analytics roles
- You have 2+ years of experience building and maintaining dashboards. Mode and Mixpanel experience is a plus
- You have 2+ years of hands-on admin experience in marketing automation using Pardot
- You have first-hand familiarity with how Salesforce and Pardot is leveraged by marketing and sales organizations
- You’re fluent at manipulating data through sorting, filtering, pivoting, grouping, data visualization, etc
- You have strong knowledge and understanding of paid media, email, and social media analytics and optimization
- Your first-hand experience with agile project management (sprints, scrums, etc.) is a plus
- You have exceptional time management, organizational, and self-motivation abilities. Your work ethic is a source of pride. You know how to prioritize tasks and to deliver projects on time
- You are team-centric and care deeply about your relationships with the team
- Your style is like ours: high-energy, positive, caring, deliberate, self-aware, curious, and open-minded, inclined to take ownership to get the best outcome but happy to transfer or share ownership with others
- You’re proactive in pursuing what you want, you take pride in your ability to communicate and connect with others, and you’re always looking to improve
- You’re up for joining a small, fast-growing firm. You have willingness and enthusiasm to learn new topics and be flexible in a rapidly evolving company and space. And you’re excited to go all in on crypto
What the job involves
- We’re looking for an exceptional individual to join our team and take on important responsibilities to help Bitwise scale
- You will report to the Head of Growth Marketing and will play a key role in the development and execution of Bitwise’s marketing data strategy
- There will be a lot to learn, a huge impact to be had, and some lifelong relationships to be built along the way
- Help drive marketing’s data strategy, ensuring that we have the data that we need in the places that we need it to drive marketing objectives
- Track and report on the performance of integrated marketing campaigns, deploying models and dashboards used in forecasting, CAC, LTV, and ROI measurement
- Support high-priority marketing data analytics initiatives such as lead scoring, account mapping, and attribution models across marketing channels (content, events, social, paid media, etc.)
- Help to optimize Bitwise’s full MarTech stack (including Salesforce, Pardot, Mixpanel, Google Analytics, Seismic, and Mode)
- Manage email campaigns including deployment
- Plan and execute email campaigns with marketing automation capabilities, including dynamic content, subscription types, active lists, and workflows
- Drive improvements in campaign and email performance by standardizing plans for AB testing and optimization
- Manage our tags, maintain fields, and ensure data consistency across our Web CMS and campaign assets. You’ll govern the usage of web, email, event, social media and document metadata for optimal engagement scoring
- Liaise with the Engineering team and content owners to help project manage website updates and improvements
- Work closely with internal sales enablement team to ensure lead lists are clean and formatted for timely upload
- Support Bitwise literature updates to print vendors and ensure timely deliveries for the Sales team
- Be a team player, ready to roll up your sleeves and help wherever you can
Our take
Bitwise is the biggest cryptocurrency index fund manager in the world. The company buys up currencies that look promising and could store them for its investors. This allows people who are interested in investing but wary of cryptocurrency to gain a little exposure without in-depth knowledge or major time investment. Bitwise is therefore making cryptocurrency more accessible, and the number of investors is growing fast.
Bitwise offers Bitwise Asset Management, which provides index and beta crypto funds to investors. The firm specializes in supporting and educating professional investors, and it has relationships with RIAs, financial advisors, hedge funds, etc. The cryptocurrency market is often viewed as high-risk and volatile, so these relationships are a demonstration of the company’s established trust. This vote of confidence and connection with traditional financial companies is invaluable for Bitwise's future as a trusted partner.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Jun 2021
$70m
SERIES B
May 2019
$10.5m
SERIES A
Total funding: $84.5m
Company benefits
- Equity compensation as a component of all offers
- Health insurance, including dental and vision plans
- Health & dependent care Flexible Spending Account
- Company funded 401K plan, no matching required
- Unlimited PTO
- 10 paid company-wide holidays
- Pending COVID, office spaces in San Francisco and New York
- Meals and snacks provided in office
- Paid company cell phone or monthly stipend
- Bitwise “Buddy” Program (30 day new hire program)
- Annual birthday and anniversary gifts
- Company-wide events
Company HQ
South Park, San Francisco, CA
Articles
Leadership
Hunter Horsley
(CEO)Having studied at the Wharton School, they worked at Lore for 2 years, prior to brief roles at Facebook and Instagram in Product Marketing and Management. They left Facebook in 2016 to co-found Bitwise in November 2016, and have served as CEO since.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 2 more jobs at Bitwise