Manager of Enterprise Content Marketing, Zapier
CA$128.2-192.4k
Salary for candidates based in the US; $128,200 - $192,400 + Bonus + Equity
Workflow automation service
Job no longer available
Workflow automation service
501-1000 employees
Job no longer available
CA$128.2-192.4k
Salary for candidates based in the US; $128,200 - $192,400 + Bonus + Equity
501-1000 employees
Company mission
Zapier's mission is to Make Automation Work for Everyone!
Role
Who you are
- You’re a proven leader. You have 7+ years of experience in building content marketing campaigns, ideally in the technology industry, and 3+ years leading teams. You’ve recruited, developed, and managed high-performing writers and editors, creating a culture of accountability, creativity, and collaboration
- You’re results-driven. You know how to design and execute content campaigns that drive measurable results. You’re motivated by ambitious goals and have experience with metrics like lead generation, conversion rates, and pipeline impact
- You understand content strategy. You’ve created content strategies targeting enterprise or upmarket audiences, and you understand how to align content to each stage of the customer journey
- You’re data-savvy. You rely on analytics and customer insights to inform decisions and continuously improve performance. You know how to measure the success of content campaigns and adapt strategies based on data
- You effectively collaborate across teams. You’ve worked closely with demand generation and sales teams to ensure content aligns with audience pain points and directly supports pipeline goals
What the job involves
- Zapier is looking for a strategic, data-driven content marketing leader to spearhead campaigns that drive our pipeline and meet ambitious sales targets.
- As a key driver of sales-led growth, you’ll craft and optimize high-impact, content-driven campaigns to attract qualified leads, nurture prospects, and convert them into customers.
- You’ll lead a talented team of writers and editors, working cross-functionally to develop inspiring content that helps businesses see the transformative power of automation
- This is a new role on Zapier’s Content Team, and we’re seeking an experienced content marketer, campaign strategist, and team manager to build and execute content-driven campaigns targeting our ideal customer profile (ICP).
- If you’re ready to create and optimize impactful content strategies at a fast-growing and profitable company, we’d love to hear from you
- Lead a high-performing team: Manage and develop writers and editors to produce engaging, impactful content tailored to our ICP and upmarket prospects
- Drive ICP-focused campaigns: Build integrated content campaigns that resonate with the pain points, challenges, and aspirations of our target upmarket audiences. Consistently brainstorm creative campaign tactics, lead content production processes, and encourage a continuous stream of creation, testing, and learning
- Collaborate cross-functionally: Closely collaborate with our demand generation and sales teams to ensure alignment, maximize campaign effectiveness, and develop content that resonates with the pain points and buying triggers of our high-priority audiences
- Drive the development of full-funnel content: Guide and edit marketing content across a variety of formats for every stage of the customer journey—from awareness to conversion to retention— including email campaigns, landing pages, ebooks, webinar decks, one-sheets, and more
- Leverage data to optimize performance: Use analytics and customer feedback to measure campaign effectiveness and make data-driven improvements
- Scale content production: Build and manage a network of high-quality freelancers to support ambitious campaign goals and expand capacity
- Create sales enablement materials: Partner with the sales team to develop case studies, whitepapers, and presentations tailored to enterprise buyer needs
- Align with product marketing: Ensure all enterprise content reflects Zapier’s positioning and highlights key differentiators in the automation space
- Champion content for enterprise growth: Advocate for enterprise content priorities within the broader marketing strategy, ensuring alignment with Zapier’s sales-led growth goals
Application process
- After you apply, you are going to hear back from us—even if we don’t see an immediate fit with our team. In fact, throughout the process, we strive to never go more than seven days without letting you know the status of your application
- We know we’ll make mistakes from time to time, so if you ever have questions about where you stand or about the process, just ask your recruiter!
- The anticipated application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later, or if the position is filled
Our take
Even before remote working became the "in thing", freelancers, small business owners, and large organisations have found themselves needing more and more software platforms to serve their operational needs. As people used more software services, Zapier founders saw the need to connect the actions between these software and save everyone some time.
Zapier is the largest integration and automation tool for businesses. Since its founding, Zapier has grown its suite of automation offerings across almost every mainstream software service. The company is one of the most successful to come out of Y Combinator and has also been a pioneer of remote working.
Zapier has so far been able to capitalise heavily on its advantage as one of the first entrants and has had very little actual competition. Software services aren't going anywhere anytime soon, and organisations are only going to need more of them. This puts Zapier in a strong position for growth, but also opens up room for bolder companies to get in on the action. Companies like Airtable and Integromat are already preying on more niche segments of Zapier's market share.
Freddie
Company Specialist at Welcome to the Jungle
Insights
38% employee growth in 12 months
Company
Funding (2 rounds)
Oct 2012
$1.3m
SEED
Sep 2012
$0.2m
SEED
Total funding: $1.5m
Company benefits
- Work from anywhere
- Bonus program
- Unlimited vacation policy
- Great healthcare + dental + vision coverage*
- Retirement plan with company match*
- Stock options for every Zapien**
- 2 annual company retreats to awesome places
- 14 weeks paid leave for new parents
- Home office setup stipend
- Professional development allowance
Additional info
- As a fully remote company with 800+ team members across 40+ states, 38 countries, and 18+ timezones, we’ve adopted a culture of asynchronous work. This work style allows teams to collaborate effectively across locations, time zones, skills, and each individual’s energy levels, and empowers employees to work in a setting that fits their needs. In practice, we live on Slack, with most conversations in public channels. It mimics the open-office feel and allows everyone to search the chat logs if they need to find something that happened when they weren’t around
Leadership
Wade Foster
(Co-Founder & CEO)Prior to co-founding Zapier, wasEmail Marketing Manager with Veterans United Home Loans, and Customer Development Lead at The Idea Works.
Bryan Helmig
(Co-Founder & CTO)Was previously Product Dev/Manager at Veterans United Home Loans.
Mike Knoop
(Co-Founder)Was CPO and Head of Labs at Zapier before becoming President. Previously was a Graduate Research at the University of Missouri.
Share this job
View 14 more jobs at Zapier