Director of GTM Systems, ServiceTitan

• 10+ years of progressive experience in GTM systems, RevOps or Business Applications, with a deep and primary focus on Sales and Marketing technology in high-growth B2B SaaS companies
• Deep hands-on experience with Salesforce (Sales Cloud and CPQ administration, configuration, and architecture) — this is a builder role and Salesforce expertise is required
• Strong experience with marketing automation platforms (e.g., Marketo, HubSpot) including CRM integration, lead lifecycle management, and campaign operations
• Proven experience building and supporting integrations across GTM, finance, and data platforms using APIs and middleware tools (MuleSoft, Workato, Boomi)
• Strong understanding of GTM data models — leads, contacts, accounts, opportunities, pipeline, and ARR — and a track record of driving data integrity and governance
• Hands-on experience designing, deploying, and scaling AI solutions in GTM contexts — including predictive analytics, generative AI, conversational intelligence, or AI-powered automation
• Demonstrated experience as a strategic technology partner to senior GTM leaders, with a track record of linking technology investments to commercial outcomes
• Exceptional relationship-building, communication, and executive influence skills — with the ability to translate complex technical concepts into business language at all levels
• Proven ability to build and lead high-performing teams in a fast-paced, global environment
• Being human isn’t about checking every box on a list. It’s about the experiences we have, people we meet, and the perspectives we share. So, if you have the skills but are hesitant to apply because of your background, apply anyway. We need amazing people like you to help us challenge the conventional and think differently about the problems that we’re solving. We’re in this together. Come be human, with us

Desirable

• This is a builder role
• The ideal candidate enjoys rolling up their sleeves, partnering deeply with Sales, Marketing, and Revenue Operations, and translating business needs into scalable, well-governed systems
• You balance short-term execution with long-term platform health — and you bring both the strategic vision and the hands-on credibility to do both well
• You will serve as the trusted technology partner to GTM leadership, driving the roadmap, delivering measurable commercial outcomes — pipeline velocity, sales efficiency, and marketing ROI — and putting AI at the center of how we build and operate GTM systems
• Own and operate the end-to-end GTM systems stack, with primary responsibility for Salesforce Sales Cloud, Salesforce CPQ, Marketing automation platforms (e.g., Marketo, HubSpot), and Revenue intelligence tools (e.g., Gong, Salesloft)
• Develop, champion, and execute a GTM systems roadmap in partnership with Sales, Marketing, and RevOps — balancing near-term delivery with long-term scalability and system health
• Own the GTM technology portfolio end-to-end: vendor evaluation, prioritization, business case development, and executive alignment on highest-value investments
• Cultivate and manage relationships with key external technology partners (e.g., Salesforce), advocating for ServiceTitan's roadmap priorities and influencing partner product direction
• Lead and participate in the configuration and customization of GTM platforms — including objects, workflows, automations, reports, and dashboards — setting the standard for quality and scalability
• Oversee the implementation and maintenance of integrations across GTM, finance, and data platforms, ensuring reliable, performant, and well-documented data flows
• Troubleshoot escalated issues, drive root cause analysis, and continuously improve system usability, reliability, and performance
• Lead cross-functional delivery across GTM programs including platform modernization, NPI, M&A integrations, and enterprise system upgrades
• Own the process and systems architecture for the GTM value chain — from lead generation and pipeline management through quoting, contracting, and handoff to Finance
• Partner with Sales, Marketing, and RevOps to design efficient, scalable GTM processes and identify opportunities to eliminate manual work through intelligent automation
• Ensure a frictionless, automated, and data-driven flow across the full GTM stack, eliminating friction that slows pipeline conversion and revenue attainment
• Champion the adoption of AI and automation across GTM systems as a core strategic priority — building AI-forward systems and ways of working from the ground up where possible
• Evaluate and implement AI-powered capabilities including predictive pipeline scoring, generative AI for sales and marketing productivity, conversational intelligence, and intelligent workflow automation
• Lead proof-of-concept initiatives and scale successful AI solutions into production-grade deployments across the GTM stack
• Stay current with the rapidly evolving AI landscape and proactively identify opportunities to drive competitive advantage through early adoption
• You actively use AI tools in your own work to accelerate thinking, sharpen ideas, and shorten iteration cycles
• Design and govern integration architecture between GTM platforms and adjacent systems (ERP, data warehouse, finance tools) using middleware platforms (e.g., MuleSoft, Workato)
• Define data models, ownership, and governance standards for GTM systems — ensuring accuracy and consistency across leads, contacts, accounts, opportunities, pipeline, and ARR
• Partner with Analytics and Data Engineering teams to enable accurate pipeline, revenue, and funnel reporting, and drive trusted GTM insights
• Enforce platform governance, security models, access controls, and change management practices. Ensure compliance with SOX, GDPR, CCPA, and audit readiness standards
• Build, lead, and mentor a high-performing team of GTM systems professionals — technical leads, developers, and administrators — fostering a culture of accountability, business acumen, and continuous improvement
• Act as a trusted advisor and thought partner to GTM executives, translating strategic priorities into actionable technology programs with clear business outcomes
• Create documentation, training materials, and enablement resources to drive platform adoption and empower end users
• Influence and bring clarity in ambiguous environments. Prioritize work based on business impact and team capacity