Communications & Social Strategist, Mendix
$115-140k
Low-code application development platform for enterprise
Be an early applicant
Low-code application development platform for enterprise
1001+ employees
Be an early applicant
$115-140k
1001+ employees
Company mission
To empower IT and Business teams to collaborate like never before, while experiencing unmatched speed and control.
Role
Who you are
- You have 7+ years experience in PR for B2B companies
- You have a curiosity around B2B marketing trends and developments online and are constantly on the lookout for the new thing in social media
- You look beyond your specific function to understand what drives impact on business growth
- You have experience building and executing in an enterprise account-based model
- You have a proven ability building bridges across disparate organizations, uniting cross-functional teams under one strategy, with a proven track record of partnering across functions
- You know the data inside and out for your business and use it to drive decision making
What the job involves
- This role will serve as the owner of PR and social media strategy and execution at Mendix
- You will drive global strategy development and prioritization of PR initiatives, including developing thought leadership messaging, pitches, and opportunities and ensuring our spokespeople are positioned well in the media
- You will own a PR strategy that has impact across the organization, from driving traffic growth to boosting brand recognition globally
- Additionally, this role will own developing a social media growth strategy, tapping into our influencer network and new social strategies to increase follower count, engage our user and buyer audiences, and drive brand affinity
- This is a great opportunity for someone who is passionate about PR and staying on the cutting-edge of social media and wants to have a big impact, quickly
- Own PR strategy and work closely with global and regional agencies to develop compelling stories, pitch to media, and position the Mendix brand in the media
- Identify top-tier media publications for the Mendix buyer audience
- Act as a thought leadership expert in how we position Mendix to the broader market, and develop new opportunities to center executive spokespeople
- Lead and execute a social media strategy that builds executive thought leadership and amplifies PR initiatives that drives engagement and reinforces brand positioning
- Develop influencer strategy – both for executive leadership and for other personas – to increase brand awareness and reach across target buyers and users
- Work closely with Siemens PR teams and leadership to ensure both Mendix and Siemens brands are positioned appropriately
- Ownership over channel growth, referral traffic and brand recall goals and metrics
Our take
Mendix’s low-code software helps companies build their own custom software applications more quickly and efficiently.
It was founded in 2005 and didn't get much traction, only raising its first round of funding in 2011. Since then, the amount of software being built has exploded, giving Mendix a market to grow into.
Research company Gartner predicts low-code application development will be responsible for more than 65% of application development activity by 2024.
Siemens, one of the largest industrial companies, acquired Mendix in August 2018. Since then, Mendix has been developing new low-code applications, such as connectors for Amazon Web Services, staying in line with the increased interest in low-code tech.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jan 2014
$25m
SERIES B
Oct 2011
$13m
SERIES A
Total funding: $38m
Company benefits
- Work from home opportunities
- Family leave
- Retirement savings
- Commuter Benefits
- Generous Paid time off
- Outings & Events
- Training & Development
Company HQ
Fort Point, Boston, MA
Leadership
Derckjan Kruit
(VP Corporate Development)Earned an M.Sc from Rotterdam School of Management before co-founding Mendix.
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