Lifecycle Marketing Manager, Nava
$75-95k
+ Stock options
Employee benefits brokerage
Job no longer available
Employee benefits brokerage
101-200 employees
Job no longer available
$75-95k
+ Stock options
101-200 employees
Company mission
To bring high-quality, affordable healthcare to every American.
Role
Who you are
- 3-7 years experience in customer, database or lifecycle marketing
- Detail-oriented and organized, able to project management their initiatives and meet deadlines
- Solid writing and communication skills
- Understanding of creation and execution of campaigns and programs in these channels: Email, Online Product, Landing Pages
- Strong communication skills without a fear of over communication. This role will require effective collaboration and cross-functional coordination across internal contributors
- Experience using marketing and sales systems - Hubspot, Salesforce, or Salesloft is a plus
What the job involves
- The job involves working as part of a small team of lifecycle marketers to drive leads through the revenue funnel
- Responsibilities include managing customer lifecycle stages, creating strategic initiatives for email and SDR campaigns, executing and refining marketing programs, and using multi-channel engagement to enhance customer lifetime value
- The role also involves campaign execution, monitoring customer experience, and evaluating campaign success using analytics
- Work as part of a small team of lifecycle marketers in delivering leads and customers to calls-to-action through the revenue funnel
- Understand and own customer lifecycle stages and create strategic initiatives for each stage of the customer journey focusing on the top and middle of the funnel
- Create and refine effective programs utilizing customer data and aggressive testing, and develop a strategy with a mix of triggered, targeted and broader promotional to keep clients informed, involved, and satisfied throughout their lifecycle
- Work side-by-side with our sales development team (SDRs) to develop effective communication cadences across different channels
- Manage execution of campaigns including segmentation activities, creative and tactical brief creation, data personalization and marketing automation execution
- Constantly maintain current documented customer experiences and monitor the overall customer experience and utilize marketing communication strategies to optimize
- Understand the overall customer experience and utilize marketing communication strategies to optimize specific areas
- Evaluate success of campaigns and customer experience using smart reporting and analytics tools
- Maintain positive and productive relationships with other marketing, sales and product stakeholders
Our take
Nava is changing the benefits brokerage space by bringing the perks of big company playbooks to small and medium-sized businesses. Its platform acts as a powerful search engine, giving employers access to over 600 providers and helping them discover the best plan for their teams.
While traditional brokers earn commissions through complex deals with Fortune 500 companies, Nava takes a different approach. It uses technology to craft personalized benefits plans for smaller employers and make it easy for employees to navigate their benefits. From understanding their options and booking appointments sot interpreting claims and solving billing issues, Nava simplifies the entire process.
One of Nava's challenges will be staying ahead of the curve by continuously adopting the latest innovations in healthcare benefits. To strengthen its position, the company has acquired i2, a healthcare benefits consulting firm, adding valuable expertise to its team. Additionally, Nava launched its "Members Experience" offering, which streamlines everything from open enrollment to ongoing member support, ensuring a smoother and more transparent benefits journey for employees.
Freddie
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Oct 2025
$30m
SERIES C
Jun 2022
$40m
SERIES B
Total funding: $90m
Company benefits
- Medical, Dental And Vision
- HSA & FSA Options
- Mental health support
- Personal healthcare advocacy
- Gynecology and fertility care
- Flexible paid time off
- Parental leave
- Phone and internet stipends
- Home office funding
- Disability and Life insurance
Company HQ
Civic Center, New York, NY
Leadership
Brandon Weber
(Co-Founder & CEO)Prior to Nava, Brandon co-founded VTS, a company that set out to modernize the commercial real estate marketplace. Previously founded Hightower which then merged with VTS. Also held senior positions at CBRE, Zillow and Microsoft.
Donald DeSantis
(Co-Founder & CPO)Co-founded VTS and Hightower which disrupted the real estate industry. Also trained as a UX Designer and co-founded a boutique consultancy called LIFFFT.
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