Marketing Operations Manager, Lyft
$124-155k
More information about location
3 days a week in office
Ride sharing company
Open for applications
Ride sharing company
1001+ employees
Open for applications
$124-155k
More information about location
3 days a week in office
1001+ employees
Company mission
To improve people’s lives with the world’s best transportation.
Role
Who you are
- The ideal candidate will be passionate about Lyft and its ecosystem, possess a relentless curiosity and excel at converting ideas into action
- 6+ years of relevant experience in sales or marketing operations, marketing automation, and data management
- Well-versed in customer lifecycle management and stages of the customer journey, and ability to ideate on how to improve these areas in partnership with marketing and sales teams
- Highly adept at maintaining positive stakeholder relationships while making and communicating tough decisions. You’re an effective team player able to rally diverse teams and partners around ideas and provide insights to reach consensus and execute with speed
- Ability to work with a diverse range of people in a fast-paced environment including highly technical and non technical stakeholders including engineering, legal, finance, procurement, etc
- Adept at diving into the weeds with technical teams, or on your own, to identify root causes of system bugs and effectively communicate and document the issue and resolution. You are effective at communicating at a high-level - making the complex simple - and in specific technical detail when needed
- Strategic thinker and have a product management mindset: as part of an agile Ops team, you’re able to identify new internal user needs, spec solutions, and find efficient ways to document, build, maintain, and optimize systems & tools in collaboration with Business Operations and Demand Generation teams
- Experience directly working with sales, engineering, and analytics teams is highly desired
- Experience working with LeanData, Salesforce, Pardot, Intercom, ZoomInfo, Outreach, and RingLead is highly desired
- Start-up/tech experience preferred
- A deep connection to Lyft’s mission and core values
What the job involves
- We are looking for a Marketing Operations manager to join our Lyft Business and Media Business Operations team
- In this role, you’ll partner closely with Sales, Business Operations, Demand Generation, Analytics, and Product Marketing teams in managing the operations, success, and expansion of our marketing technology and processes
- As the sole Marketing Ops person there’s so much opportunity for impact in building the data, processes and tools that enables the team to efficiently reach SMB, Enterprise, and Media customers across all stages of their customer journey
- To do that, you’ll need to build strong relationships with your sales and marketing teams and even stronger relationships with cross-functional stakeholders
- Administrate our core marketing tech stack with Salesforce, Pardot, LeanData, Intercom, ZoomInfo, and more
- Act as a key partner to demand generation team and content strategists to build, test, & optimize campaign assets, scalable reporting models, and optimization frameworks
- Provide strategic input to influence the direction of marketing operations and identify opportunities for innovation and process improvements that align with business goals
- Align closely with our sales operations and data teams to ensure continuity and consistency across all of our go-to-market systems and data, implementing and/or improving business processes for standardization & uniformity across platforms
- Maintain and optimize existing tools and integrations, as well as evaluate and implement future integrations and 3rd party tools
- Support our lead enrichment and database hygiene strategies to improve the quality of our marketable universe and allow us to better segment and target audiences
- Develop and implement enterprise-grade ROI reporting frameworks and attribution models to measure and optimize the effectiveness of marketing campaigns, providing actionable insights and detailed performance reports to cross-functional teams
- Deep understanding of the b2b funnel and systems/processes that support running a multi-channel demand generation engine
- Support the optimization of our lead and account scoring, object routing, & lifecycle methodologies to increase funnel efficiencies and conversion rates
- Assist in designing a new operational ABM strategy, and evaluate/implement an ABM tool to execute that strategy
Our take
Lyft has aimed for consistent growth, making sure to pitch itself as a more reliable and friendly ride-sharing option than its main competitor, Uber. Uber has a greater market share and operates globally, but Lyft hopes to compete by its focus on ride-sharing over Uber's more diversified business approach and as a more rider-friendly and greener alternative to Uber.
Operating only in the USA and Canada, Lyft is in a position of being less affected by global events than Uber but also more vulnerable to local conditions. As an example, while it doesn't face the regulatory hurdles around employment rights that Uber does, it is unable to balance out the cost of the unusually expensive US auto insurance across its operations.
In 2022, Lyft acquired PBSC Urban Solutions, a bike-share equipment and technology supplier, allowing Lyft to compete in new verticals and reaffirming its commitment to green transportation. It has also trialed and launched Lyft Assisted, where drivers help passengers from their door into the car to get to medical appointments. These developments chime well with Lyft's unique selling point as a friendlier and more environmentally aware ride-sharing app.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 14 rounds)
Jun 2018
$600m
LATE VC
Mar 2018
$200m
LATE VC
Total funding: $4.9bn
Company benefits
- Great medical, dental, and vision insurance options
- Mental health benefits
- In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
- 401(k) plan to help save for your future
- 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
- Pre-tax commuter benefits
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
- Family building benefits
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
Company HQ
China Basin, San Francisco, CA
Articles
Leadership
John Zimmer
(Co-Founder)Originally an Analyst at Lehman Brothers, Zimmer then founded Zimride which was a private ridesharing company that pivoted into Lyft.
Logan Green
(Co-Founder)Founded Zimride, a private ridesharing company which later pivoted into Lyft.
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