Senior Vice President of Business Marketing, Klover
Financial services & cash advance app
Job no longer available
Financial services & cash advance app
101-200 employees
Job no longer available
101-200 employees
Company mission
To give everyone access to modern financial services by leveraging their most valuable asset, their data.
Role
Who you are
- 10+ years of B2B marketing experience in the ad-tech industry, with at least 6+ of those years in a senior leadership role; start-up experience is strongly preferred
- Deep understanding of the ad-tech industry and ability to champion cutting-edge technologies for the evolving agency, partner and vendor landscape
- Experience leading emerging and established ad-tech brands through strategic planning for account-based marketing and marketing automation
- Track record of building demand generation and email marketing programs with direct accountability to marketing-sourced pipeline
- Experience owning product marketing and sales enablement, including product positioning, launch readiness and sales training programs
- Fluency across the modern martech stack (e.g., Hubspot, Highspot), including evaluating and deploying AI functionality across content and marketing operations
- Exceptional leadership and managerial skills, with experience building high-performing marketing teams across multiple key B2B disciplines
- Strong analytical skills with the ability to synthesize large data-sets, key trends and turn those into actionable insights
- Proven ability to meticulously track marketing spend across all channels and evaluate results for future budget planning
- Excellent verbal and written communication skills with vast experience translating and engaging non-technical audiences with technical information, as voices of the brand and customer
- Confident public speaker with a strong industry presence, comfortable presenting at conferences, on panels and in customer-facing settings
- Bachelor's Degree in Marketing, Business Administration or Communications
- At Attain, we are passionate about finding people to continuously help us grow our organization. We encourage you to apply, even if your experience doesn't match every detail of the job description. If we don't see something that immediately fits, we will keep your resume on file for future opportunities
What the job involves
- Attain is seeking a Senior Vice President of Business Marketing to lead our B2B marketing team through our next phase of growth
- Our real-time measurement solutions, high-fidelity audiences and proprietary insights enable outcomes to increase customer lifetime value, and our marketing efforts are the foundation of that journey
- You'll lead a high-impact team to strategize the creation and cultivation of account-based marketing initiatives, automation, branding, communication and events, as well as, product marketing, sales enablement, demand generation and content
- Our ideal candidate brings exemplary marketing expertise within the ad-tech ecosystem, which will help continue to leverage Attain's unique positioning in the market
- This is an externally facing role: you will represent Attain at industry events and conferences, on stage and in the press, as a visible voice of the brand
- Own the strategy for marketing initiatives across Attain's real-time measurement solutions, audiences and insights
- Create, execute and measure full-funnel, account-based marketing plans for our unique partners across multiple channels
- Own product marketing and sales enablement: positioning and messaging, GTM planning for product launches, sales content and training, ensuring reps are trained and launch materials are delivered ahead of every major release
- Build and scale demand generation, lead management and email marketing programs, with accountability for marketing-sourced pipeline
- Direct content strategy across the website, blog, social channels, case studies, testimonials and video, including AI-assisted content production
- Oversee competitive and market intelligence, including a formal win/loss program, and turn findings into positioning and sales tools
- Collaborate with cross functional partners who bring extensive expertise in their respective areas; branding, event management and supporting a dynamic sales team
- Lead and manage B2B marketing team in their respective areas of expertise and amplify collaboration to enhance creative, brand and event strategy
- Own Attain's tentpole owned events, including The Outcome Summit, alongside our sponsored and industry event calendar
- Represent Attain externally: attend industry events, speak at conferences and on panels, and act as a visible ambassador for the brand alongside the executive team
- Manage external agency and vendor relationships across PR, social and content, including Attain's external Public Relations firm
- Quantify marketing efforts related to broader business objectives and establish team-wide metrics for ideal revenue driven outcomes
- Establish strong rapport with broader sales, product, technology and operational leadership teams in order to ensure organization wide alignment to marketing efforts and initiatives
- Support internal stakeholders including HR, SLT and business development with communications, internal events and company updates
- Provide thought-leadership related to 'The Outcome' and future potential publications
- Report performance metrics and indicators to the executive leadership team to identify opportunities for growth
Our take
Klover, a subsidiary of Attain, offers users interest free cash advances as well as a growing range of financial services and budgeting tools on its free-to-use app. Rather than charging users a fee, Klover leverages their bank transaction data to tailor targeted advertising.
It’s worth keeping in mind that while Klover essentially pays users for their data, it does not share or sell personal information – a key factor in its model.
With heavy investment from Mercato Partners and the hiring of former Pinterest VP of Sales and Partnerships Meredith Guerriero, Klover is growing impressively, and has ambitions to one day become a full service online bank.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Nov 2022
$25m
SERIES B
Aug 2021
$60m
SERIES A
Total funding: $89m
Company HQ
River North, Chicago, IL
Leadership
Brian Mandelbaum
(Co-Founder & CEO)Founded and was CEO of Clearstream.tv (acquired by Engine Group in 2015), then became Global CEO of re-branded EMX Digital. Is a <Managing Partner at Mayne Capital and Board Member at B2B insurance data and software company Fize. Former VP, Digital Strategy at Saatchi & Saatchi.
Dominic Bennett
(Co-Founder & CTO)Co-founded EngageHD, which was acquired by Clearstream.tv in 2014, then became CTO of Clearstream. Spent six years at advertising services company Turn, including a spell as Senior Vice President, following seven years as VP, Analytics & Engineering at Claria.
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