Marketing Operations Analyst, Levelpath

• You love to tackle problems and build solutions
• When intrigued by an idea, you focus your energy and dedicate your mind to learn everything you can about it, quickly
• Then, you figure out how to apply what you’ve learned to the issue at hand and propel it forward
• Facing big challenges head on inspires you
• You chart the process and you own the outcome
• You love helping people
• You enjoy sharing knowledge and get energized by smart people navigating complicated problems together
• Reaching milestones motivates you
• You believe quick iteration and immediate customer feedback are keys to developing disruptive software
• You’re an early riser
• And, you're ready for your next adventure
• If you’re passionate about working with data, solving practical problems, and being part of a collaborative, fast-moving team - we’d love to meet you
• 3+ years of hands-on experience as a Revenue Operations or Marketing Operations Analyst in a B2B startup or high-growth SaaS company
• Proven expertise in HubSpot, including workflows, custom reporting, attribution, and lifecycle management
• Excellent analytical skills - fluency in Excel/Sheets, Google Analytics, and ideally SQL or BI tools like Looker or Tableau
• Demonstrated understanding of marketing funnel dynamics and SaaS sales cycles
• Experience working cross-functionally with GTM and RevOps teams
• A track record of navigating ambiguity and creating clarity in a fast-changing environment
• Proven experience taking ownership, solving messy problems, and working autonomously

Desirable

• We’re hiring a Marketing Operations Analyst to deepen our understanding of what drives performance and where we can improve
• You’ll work closely with our Marketing, Sales, and Revenue Operations teams to make sure our decisions are informed by data and focused on growth
• You’ll look at things like campaign results, funnel insights, and the quality of incoming leads - then help us interpret those patterns to guide our next steps
• Your work will support the team in making thoughtful, practical choices as we scale
• Build and maintain dashboards and reports to track marketing KPIs in HubSpot
• Analyze campaign performance (email, paid, organic, partner, events) and deliver actionable insights to increase conversion and ROI
• Own lead lifecycle reporting from first touch to closed-won, including attribution models and velocity tracking
• Collaborate with RevOps and Sales to optimize handoff processes, lead scoring, and pipeline forecasting
• Run A/B tests and help define experimentation frameworks across content, messaging, and channels
• Partner with the demand generation team to segment audiences and refine targeting strategies
• Assist with marketing events, including list uploads, event-sourced lead tracking, and cleanup
• Maintain data quality within HubSpot, including lead field integrity, deduplication, and enrichment workflows