Senior Product Marketing & Communications Manager, April
$120-150k
3 days a week in office
AI-driven tax software
Open for applications
AI-driven tax software
21-100 employees
Open for applications
$120-150k
3 days a week in office
21-100 employees
Company mission
To use smarter tax tech, to go beyond the idea of financial wellness — and help every taxpayer achieve financial greatness.
Role
Who you are
- You want to build a new fintech category, shape how embedded tax gets marketed to millions of taxpayers, and work closely with a tight, senior team
- 5–8 years of experience in product marketing, lifecycle marketing, or growth marketing at fintechs, startups, or high-growth companies
- You’ve worked on complex products and aren’t afraid to dive deep into new arenas and learn quickly with SMEs
- You’re comfortable creating landing pages, onboarding comms, and user-facing messaging on your own (without copywriting support)
- You understand pricing, market analysis, and how to position products to win
- Comfortable designing customer journeys and working in new platforms and tools and willing to learn and manage our Braze instance
- You’re highly cross-functional: known for being an effective communicator, running tight meetings, and aligning teams
- You thrive on small teams where strategy and execution go hand-in-hand—you’re comfortable shifting between planning, writing, optimizing, and partnering with SMEs as needed
- You move fast, think clearly, and value action over perfection
What the job involves
- April is looking for a Senior Product Marketing & Communications Manager who can bridge product, marketing, and client success to drive taxpayer adoption post-sale—and influence how we win new business
- This role is primarily focused on B2C adoption marketing through our partners: supporting our clients’ marketing teams to successfully launch and grow april-powered tax experiences inside their apps
- You’ll also work closely with our Sales and Client Success teams to feed real-world insights back into our pre-sale product positioning and pricing strategies
- You’ll be hands-on building product communications like lifecycle messaging, landing pages, and pricing materials that move the needle on sign-ups and completions
- You’ll wear many hats: strategist, copywriter, advisor, researcher, and project quarterback
- Build onboarding flows, lifecycle communications, and product marketing assets (email sequences, push, in-app, landing pages) that drive end-user adoption and engagement
- Work closely with Product, Sales, and Client Success to ensure adoption marketing is tightly aligned with product capabilities and partner goals
- Partner with our clients’ marketing teams to co-create and implement taxpayer communications that are embedded inside their apps and experiences
- Create plug-and-play templates, playbooks, and marketing toolkits to help partners go live faster and market more effectively
- Surface insights from post-sale adoption work to help refine pre-sale messaging, pricing strategies, and competitive differentiation
- Collaborate with Sales on updating product collateral and partner enablement materials based on what’s resonating
- Conduct market research and competitive analysis to support positioning, pricing, and go-to-market decisions
- Own writing and editing for B2B and B2C marketing communications
- Use AI tools as a force multiplier to do more with less
Our take
Managing tax payments is a highly stressful and time-consuming process, with taxpayers having to track their earnings and calculate claimable expenditures, whilst navigating convoluted tax codes. Whilst tax-paying software makes this process easier, they still require manual data entry and tax code lookups, preventing the tools from being automated.
April provides an all-in-one platform for automated tax filing, aiming to streamline tax preparation, maximize tax refunds, and ensure seamless and on-time returns for its users. The company achieves this by integrating its software tools directly within the financial applications of its users, tracking their earnings and expenditures, learning individual tax scenarios, and ultimately ensuring that refunds are accurate without requiring extensive manual data entry.
Whilst many other fintech companies are developing tools that aim to make tax filing easier, April currently stands out with its approach to integrating within existing software, identifying the implications this has for automated data entry. The company is well-funded and has been investing in accelerating research and development as well as the expansion of its operations. It also recently bolstered its leadership team, in preparation for its next "chapter of growth".
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jun 2022
$30m
SERIES A
Jan 2022
$10m
SEED
Total funding: $40m
Company benefits
- Equitable opportunities for everyone: Own your future. You grow as the company grows - professionally and financially
- Fairness for parents: Don't sacrifice family for career (or vice versa). Our parental leave is top in the field
- Flexible time off: With our unlimited PTO policy you can take time off for vacations, celebrations, or a much needed day of relaxation
Company HQ
Midtown East, New York, NY
Leadership
Ben Borodach
(Co-Founder & CEO)Experience as a Management Consultant for Deloitte. Vice President of Strategy and Business Operations at Team8 from 2017 to 2021.
Daniel Marcous
(Co-Founder & CTO)Member of Ximus, and sits on the Board at Datahack. Experience working with big data for Mamram. CTO for Google's Waze from 2014 to 2021.
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